Every great salon owner has had many marketing fails. You have to. Trial and error is a necessity in finding out what marketing works in getting more people through your door, more often, spending more.
We popped into Jennifer Butler and Jennifer Swaine, or as they’re affectionately known here in Phorest Salon Software, ‘the two Jenns’, to ask them about the challenges of running a salon.
“Men – they’re hard to buy for!” we often hear clients say and even more commonly we hear stylists and therapists declare Father’s day as a lost cause for a female-oriented business like a salon.
Phorest has just released a new ebook – The Salon Owner’s Ultimate Guide to Facebook. We’ve put this together so you can master the social networking behemoth and see a real return in clients, profits and referrals…
Award-winning Beauty Blogger and TV Presenter Antonia Mariconda reveals how salon owners can grab her attention and get publicity.
Award-winning beauty blogger, and Sky’s Fitness and Beauty TV presenter, Antonia Mariconda, a.k.a the cosmedic coach recently gave the marketing team in Phorest a few minutes of her precious time.
Mother’s Day is fast approaching and you need to be ready now to make the most of the opportunity. Here at Phorest we believe that days like Valentine’s Day and Mother’s Day are great opportunities to make a quick buck.
It’s easy to worry about surviving hair and beauty trade shows, particularly when it’s a titanic-sized industry event like the upcoming Professional Beauty show in Excel, London.
After our last blog post on ideas for Valentine’s Promotions, you tweeted and called us asking for some SMS ideas on how to get bums on seats and products flying off the shelves.
We all know Valentine’s day is a hot spot on your annual calendar. You need to maximise on this opportunity. Now is the time to start prepping, not February 10th!