Connor Headshot_frame

SMS IDEAS – How World Egg Day and a Dictionary can make your Salon Money!

Emma Farrell

Firstly may I wish you a very happy International Vegetarian Day.

I bet by the time you started reading this second sentence you were thinking, ‘That actually exists?’. It does. It’s today. In fact there are many days out there of importance for great causes or just plain good fun.

The question is though have you been using them for SMS promos as a creative and engaging way to get clients thinking about your salon and its services. Here’s some strange days and SMS ideas you can use on them that may even get a laugh

1 – October 5th – show the love!

National ‘Do Something Nice Day’. Maybe you could do something nice for your clients? Good chance to up sell by increasing your TreatCard (loyalty) points.

<<firstname>>, 2day is National Do Something Nice Day. Book an appointment 2day for any day in Oct & get double points on TreatCard. 02071009290 Beauty Tree

2 – October 12th – Eggggcellent SMS idea that’s tongue in cheek. . Definitely one for the students!

<<firstname>>, it’s world egg day. Look cracking this weekend wknd with free eyebrow thread (£15) with tan apt. Book b4 Sat. 02071009290 Tanzone

3 – October 16th – World Dictionary Day. Not a day to be lost for words…

<<firstname>>, word up! It’s World Dictionary Day. Bring a new meaning to ‘fabulous’ and get half-price shampoo with every cut & colour. 02071009290 Hair 2Day

We’ll be covering Halloween SMS ideas later this month of course. Let us know how you get on with the ideas above and… have some fun!

Connor Keppel is the Marketing Manager at Phorest. You can contact Connor on 0207 100 9290 in the UK or 01 874 7800 in Ireland or by email on