Don`t forget the Golden Rules for SMS Marketing!

Connor Keppel

Thinking of setting up an SMS campaign ? Remember these four golden rules to make SMS Marketing more successful for your salon.

1. Include a timeframe

Create a call to action and a sense of urgency so that after reading the texts they are encouraged to book before putting it on the back burner.

2. Give the offer a monetary value

Make it clear how much added value the client is getting from your offer . People may think you are being deceptive if you offer percentage discounts.

3. Include your client’s first name

A lot of service providers like Vodafone , Meteor etc filter texts for spam so include your client’s first name to prevent this from happening. Although if you are promoting a sensitive issue like Mothers Day/ Fathers Day it would be acceptable to leave the client’s name off.

Jessica Lalor is a Marketing expert at Phorest. She is currently completing her masters in Marketing at the UCD Smurfit School of Business. Her speciality is in Online and Sms marketing. If you would like to contact her please email

Why not request a demo of our salon software today? We can help you get more clients, back more often spending more!