So much of a salon owner’s time and effort is dedicated to getting clients through the door (one of the many plates to spin when running a business, right?). It has been said that it costs 10 times more to get a new client than to retain an old one. And that is absolutely true!
The being said, we can see that it really is beneficial to commit time towards reminding lapsed clients about your business and encouraging them to come back.
Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it!
And it’s something that you really can’t keep an eye on, as you can’t fix what you don’t know is broken… Until now!
We were asked a fantastic question recently for our #AskPhorest YouTube series. A question that we felt we should spotlight and delve a bit further into on the Phorest Salon Blog.
And that question was:
“I would like to start doing marketing but I really don’t have a clue where to start, how often can I contact my clients and what are the options. Can you please help with this?”
In terms of salon marketing strategies, we can sometime jump straight into the deep end without actually taking a step back and looking at what the first step should actually be.
So myself and the Phorest Marketing Maestro Connor Keppel sat down and discussed what are the most important areas to focus on when kicking off salon marketing strategies.
Now that the dark evenings and chilly weather are here, it’s time to to take full advantage of the holiday season and get those client booking their appointments this week! One of the best ways to reach them is to schedule your salon SMS marketing campaigns for November & December!
As you may already know, salon SMS marketing is the one tool that is guaranteed to get your message seen by your audience with a 99% open rate, meaning that you can be nearly guaranteed success with your targeted campaigns.
October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing!
Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for every single business, big and small. And why not? We need to get clients thinking about us before everyone else, right?
Sometimes it can be real tough finding the time to put holiday marketing campaigns together. We talk it out, we put a plan in place and then sure enough, 3 weeks fly by and we didn’t actually get a chance to kick the campaign off!
But the good news is that there are loads of last minute ideas that we can send out that will help get clients in. So today we are going to look at Last Minute Halloween Salon marketing ideas.
These will include salon Halloween promotions, SMS templates & graphics that will engage and entertain your clients while inspiring them to book their next appointment.
As Seth Godin, renowned marketer, author and entrepreneur once said:
“Everything we do is marketing — The name of things, the price of things, the way you answer the phone and the way you dress.”
Over the past few decades, opportunities to reach new clients has exploded both online and offline. It has never been a better time to create a salon marketing plan that will cultivate a fresh new batch of customers (why does that sound like warm bread?).
But how can you actually reach these new clients and show them that your salon most definitely is a cut above your competition?
We all know that appointment reminders are crucial to eliminating No-Shows for your business (Did you know that 62% of No-Shows occur because clients just flat out forgot about their bookings!).
By simply sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the amount of no-shows their business receives.
Now this may not exactly be considered new news. However there is a new trend occurring with some of our amazing clients that I thought I might share with you. An opportunity that frankly I never even thought of!
September is here! This means can only mean one thing (besides the hope of an actually summer dwindling away). Yep, you guessed it, it’s back to school season!
The time of year where homes and neighbourhoods alike start to get reeeeeal quiet once again.
But it’s also the season where countless shops & stores start rolling out there back to school marketing plans, attempting to sell you as many binders, books, pens and pencils as you can fit into that Pixar bag!
While all those shops and stores focus on the student aspect of the season, there actually is another unique opportunity that has arisen that your fine selves can and should take advantage of! And that is the fact that the parents, now with more time on their hands, might like to treat themselves to a nice treatment or service.
As you may now, each month we give you guys a list of original marketing ideas that you can use to drive more clients through your doors. But one of our readers brought up a good point: Instead of releasing the August marketing ideas in August, we should probably give them to you in advance.
That is a fantastic point!
Just like the UserVoice (https://phorest.uservoice.com/) feature in the Phorest System (Where clients can suggest and vote on new features that we implement into the software) we decided to take that note on board!