Memento is the easiest to use Appointment Book in the Salon and Spa industry. Three simple clicks on the screen and an appointment is set. It is also lightning quick to cash out a client as all the information in the appointment book is passed through to the Point-Of-Sale (POS). All appointments are colour coded by service type so you and your team can quickly identify what they are doing. From one glance at the screen you can see all the vital information you need to run your salon's daily flow in the most efficient way possible; If there is a note on a client for staff, if the client has requested a particular staff member, or if the client is new to the salon today. In addition, you can instantly jump to any date in the future so cut out all that wading through paper to find a free space.

Phorest Memento is a lightning fast cash till where all aspects of payment are handled in a simple step by step way. You will manage gift vouchers, discounts and promotions quickly and easily. You can even handle the difficulty of paying for a group of clients in one transaction. All transactions can be monitored from Home if you are away or from HQ if you have a multi-location business. At the end of each day, a quick EOD wizard will guide you through cashing up and ensuring the till balances.

The more information you have on each of your customers, the more successful you will be. Memento enables you to collect the information that you need to give clients the best experience possible in your salon or spa and also to enable you to maximise client retention and spend.

Collect:

• Detailed Contact Information
• Full Service and Colour History
• Full Product + Retail History
• Patch tests
• Course Information
• Vouchers and Loyalty
• Medical History

We also have a brilliant Client Merge tool where you can merge two client records into one - for those occasions where a client has been entered into the system more than once (they changed their surname or because of a spelling mistake.)

Good stock management is one of the keys to salon profitability. Phorest Memento will ensure that your stock stays tightly controlled with efficient Stock Taking and Stock Reconciliation capabilities. You can also email orders direct to suppliers. Deducting professional stock has never been easier.

You can manage your bookings by staff, room and machine. Or a combination of all three, drastically reducing the stress of managing bookings efficiently. Particular treatments can be setup to automatically book out a room or machine and you can even prioritise rooms so if the first choice is already booked - the treatment pops down to the second or third choice room. When receiving bookings in real-time from the Internet, Memento will know what room is needed and whether it is free so that your internet bookings are managed as good as a first class receptionist.

With Memento's full Staff Scheduler you can also track lunch breaks, sick days and holidays.

As a salon owner or manager you can setup up to 5 different levels of access for your team. In each level you decide which parts of the system your team can view or edit. For example you may only allow certain staff to run an END OF DAY till read or only allow junior staff to view appointments but not edit them. The PIN system also tracks what each member of staff does on the system so you can check who created an appointment and who changed it later in the day.

It is much easier and cheaper to increase the spend of your existing clients than it is to attract brand new clients. The more time you spend on your existing clients - the happier they will be and the more likely they will be to tell others about you and thus increase the number of new clients who want to visit your salon. The Phorest Loyalty system is one of the most effective ways of increasing the spend of your existing customers.

Why is it effective?

1. Because customers build up points every time they spend money in your salon, they are more likely to go out of their way to come to your salon to get treatments and products. This is known as comfort psychology.
2. Rewards are for treatment categories that the client has never had before to persuade them to become regulars in those categories. - e.g. A regular facial client receives a reward of a free massage
3. The key tag is a constant reminder of your salon.
4. Because rewards are never for treatments that clients usually get, you avoid cannabilising existing sales unlike other Loyalty systems.

Until now Client Loyalty systems have been out of reach for salons and spas due to the price of large volumes of loyalty cards or tags that had to be ordered to make it affordable. We have organized a special deal on your behalf. Glossy black tags with your name which can be ordered in quantities as low as 500 at the same price per tag as if you were buying 10,000.

How does it work?

Jenny loves getting her Hydradermie facial every 6 weeks in Beauty Day Spa. She gets 100 points every time she visits and she also makes sure to buy her Night firming cream as well because she gets 25 points for that. Four months later, Sarah, her therapist notices on her Phorest Memento screen as she is taking payment for Jenny’s latest facial that she has reached 400 points and is entitled to a reward - a free Swedish Massage or a free Manicure. Jenny immediately chooses the massage and Sarah offers to book her in for this at the same time as she is in for her regular facial. Fast forward three months and Jenny now regularly takes a massage having really enjoyed her free Swedish Massage reward.

The future of booking salon and spa appointments is online. Phorest Memento is the first salon and spa software system to bundle a mini-website as standard. Your list of services, treatments and prices are automatically updated and you can upload pictures and descriptions of your salon or spa. If you already have a website you can add a Book NOW button to the website which will link directly to Memento.

• 24 Hour Receptionist
  Let your customers book at any time of day, 24/7 at whatever time suits them. No more engaged lines or answering phones.
• Acquire New Clients
  Who will find your salon on myzanadoo.com.
• Improve Customer Service
  With direct email feedback on each booking.
• Free mini-website + map
  For your salon where people can book online.

Memento Marketing allows you to quickly and easily send SMS, Email and Letter promotions to large groups or targeted segments of your client database.

For example you can:

• Target Non-Returning Clients
• Clients with no retail history
• Birthdays
• Special Occasions like Mother's Day or Valentine's Day.

We also have a powerful Client Loyalty system designed to increase your average client spend - click here to see more.

If you are stuck for marketing ideas, don't worry! - every month we send our clients a monthly newsletter called The Monthly Poodle [click to view] with lots of marketing ideas.

Picture the scene: Sarah is sitting with her friends having coffee and her phone beeps. She picks it up and sees a message from Bliss Salon confirming her appointment for 10 o'clock the next morning. She immediately tells her friends and they all lean over to get a look at the message on the phone. Her friend Ruth says that she is looking for a salon that does good facials and Sarah tells her all about her therapist Michelle in Bliss and gives her the number so Ruth can make a booking later.

The other benefit of sending daily appointment reminders is that it gets your clients used to receiving SMS from your salon and makes your SMS offers more effective.

Phorest Memento will gently remind your team when to ask a client to book in their next appointment if it senses there is no appointments set for that client. Likewise it can remind staff if a client has money outstanding to help improve your cashflow.

As a salon owner you can choose from a selection of over 100 reports to give a detailed overview of how your business is performing. However to make it easy for you to navigate your way through the Reports section, we have identified 5 Power Reports and as long as you study just these 5 reports your business will grow. You can also setup an SMS reminder to be sent to your mobile with the days, weeks, or months.