Phorest make Taxi driver's life easier

Today there are over 11,000 certified Taxis in Dublin - yet there are only 20,000 in London, a city 9 times as big. In fact, it only takes 13,000 yellow cabs to service the 7 million population of New York City.

We have had a fourfold increase in cabs since 2000. Which means it is getting tougher and tougher for taxi drivers to find fares.

So Phorest have teamed up with Where's the Fares? Director, Ken Cowley to set up taxi drivers with an information service that lets them know where the fares are and at what time by text. Everyday the driver receives an SMS with the full details on finishing times of all major sport, theatre, music and conference events, as well as major plane, train and boat arrivals, plus important traffic information. All for less than the price of one average fare per week.

Colm Ennis has been a taxi driver in Dublin for over 10 years and has been using the service since its launch in June. "It's been a great help. It is getting harder and harder to make money from taxi plates these days. There are so many cabs on the roads now. These text messages mean I spend less time driving around and more time earning money. As soon as I'm free I check the text and can go straight to the nearest busy point. It's a life saver."

Where's the fares? is the ideal service to help taxi drivers stay one step ahead of the competition. No need to waste valuable petrol driving around in an empty cab. Just text TAXI to 57252 (€6 per week for 7 texts) and you can subscribe at any time.

Phorest are one of Ireland's leading SMS providers. Established in 2001, they provide the BusTxt® service for Dublin Bus which receives over 100,000 texts per month.