Phorest News...
10/09/2007
A special kind of Loyalty System
Phorest launch an innovative client loyalty system today called the Client Loyalty Matrix.
Phorest have created a unique loyalty system for salons and spas that encourages your clients to spend more in your business by only giving rewards for treatment categories the client has never had before.
Why is it effective?
- Because customers build up points every time they spend money in your salon, they are more likely to go out of their way to come to your salon to get treatments and products. This is known as comfort psychology.
- Rewards are for treatment categories that the client has never had before to persuade them to become regulars in those categories. - e.g. A regular facial client receives a reward of a free massage
- The key tag is a constant reminder of your salon.
- Because rewards are never for treatments that clients usually get, you avoid cannabilising existing sales unlike other Loyalty systems.
Until now Client Loyalty systems have been out of reach for salons and spas due to the price of large volumes of loyalty cards or tags that had to be ordered to make it affordable. We have organized a special deal on your behalf. Glossy black tags with your name which can be ordered in quantities as low as 500 at the same price per tag as if you were buying 10,000.
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