{"id":120853,"date":"2017-07-03T12:30:46","date_gmt":"2017-07-03T11:30:46","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/creating-salon-mission-statement\/"},"modified":"2022-12-20T13:19:18","modified_gmt":"2022-12-20T13:19:18","slug":"creating-salon-mission-statement","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/","title":{"rendered":"Creating Your Salon Mission Statement"},"content":{"rendered":"<p>Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then read on, and we\u2019ll show you why a proper salon mission statement is needed and how to write it correctly!<\/p>\n<p><!--more--><\/p>\n<h2>What Is A Salon Mission Statement?<\/h2>\n<p>Preferably at the very beginning of starting a business, a salon owner should<strong> sit down, write out exactly what they expect\u00a0to achieve and what the purpose<\/strong> of their organisation is.<\/p>\n<p>This will act as the blueprint going forward. If you were the manager of a sports team, think of it as the playbook that your players will follow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16962\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/12\/18144618\/salon-mission-statement-rvi8cioe.jpg\" alt=\"salon mission statement\" width=\"370\" height=\"265\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/12\/18144618\/salon-mission-statement-rvi8cioe.jpg 370w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/12\/18144618\/salon-mission-statement-rvi8cioe-300x215.jpg 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/p>\n<h2>Why Do You Need A Mission Statement?<\/h2>\n<p>Many times, a business owner will become so focused on <span style=\"text-decoration: underline;\"><em>h<\/em><i>ow<\/i><\/span> to create their business, that they forget to ask <span style=\"text-decoration: underline;\"><em>w<\/em><i>hy<\/i><\/span> they are doing so. Creating a clear salon mission statement will ensure that every decision going forward is calibrated to following your most important objectives.<\/p>\n<p>Your mission statement will <strong>help you understand the two key areas that are the foundation of your business\u2019s success<\/strong>: A Clear Purpose &amp; Providing Direction.<\/p>\n<h2>How Do You Write Your Own Salon Mission Statement?<\/h2>\n<p>It\u2019s not just a statement about how to make clients feel good and look great either. There are already businesses in your area taking care of that. Instead, it\u2019s crucial that you identify what it is that will make your business unique. Make it stand out from the rest of your competitors.<\/p>\n<ul>\n<li><strong><em>When creating your salon mission statement, be sure to answer these questions:<\/em><\/strong><\/li>\n<li><strong><em>Who is your company?<\/em><\/strong><\/li>\n<li><strong><em>What does your business do\u00a0and why do you do it?<\/em><\/strong><\/li>\n<li><strong><em>Do you want to make enough income to make a living or is profit more important?<\/em><\/strong><\/li>\n<li><strong><em>Who is your target client base or audience?<\/em><\/strong><\/li>\n<li><strong><em>Do you solve a problem for your customers?<\/em><\/strong><\/li>\n<li><strong><em>What is the internal work environment you want for your employees?<\/em><\/strong><\/li>\n<\/ul>\n<p>According to Forbes, the following is a good indicator of how you should format each sentence of your mission statement.<\/p>\n<h3>What Do We Do? \/ How Do We Do It? \/ Whom Do We Do It For? \/ What Value Are We Bringing?<\/h3>\n<p>Here is an example of a strong salon mission statement:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7692 size-large\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/11\/18151145\/Screen-Shot-2015-11-25-at-10.49.45-AM-1024x672.png\" alt=\"salon mission statement\" width=\"604\" height=\"396\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/11\/18151145\/Screen-Shot-2015-11-25-at-10.49.45-AM-1024x672.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/11\/18151145\/Screen-Shot-2015-11-25-at-10.49.45-AM-300x197.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/11\/18151145\/Screen-Shot-2015-11-25-at-10.49.45-AM-768x504.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/11\/18151145\/Screen-Shot-2015-11-25-at-10.49.45-AM.png 1348w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>Once you have crafted your own, tailored mission statement, don\u2019t just stick it in a drawer! Stick it on your wall, post it on social media, tell your clients about it!<\/p>\n<p>Thanks for reading!<\/p>\n<hr \/>\n<h6>This article was originally published in December 2015 &amp; was updated in December 2022.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Does your salon have a mission statement? A clear cut declaration of intent that informs yourself and your team of precisely what your business goals and purpose is?<\/p>\n<p>If not, then read on and we\u2019ll show you why a proper salon mission statement is needed and how to write it correctly!<\/p>\n","protected":false},"author":17,"featured_media":120496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11229],"tags":[11704,11705,11532,11706,11533,11707],"class_list":["post-120853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr-ae","tag-mission-statement-ae","tag-mission-statements-ae","tag-salon-blog-ae","tag-salon-mission-statement-ae","tag-salon-software-ae","tag-salon-vision-statement-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tips For Creating Your Salon Mission Statement | Phorest<\/title>\n<meta name=\"description\" content=\"Does your salon have a mission statement? If not, then read on and we\u2019ll show you why a proper salon mission statement is needed (and how to create one)!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tips For Creating Your Salon Mission Statement | Phorest\" \/>\n<meta property=\"og:description\" content=\"Does your salon have a mission statement? If not, then read on and we\u2019ll show you why a proper salon mission statement is needed (and how to create one)!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-03T11:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T13:19:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/03\/20091535\/GettyImages-1365607332-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Brennan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/03\/20091535\/GettyImages-1365607332-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Brennan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\"},\"author\":{\"name\":\"Chris Brennan\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/58c2c5e2ed8f35ee9d624b808acfbb9e\"},\"headline\":\"Creating Your Salon Mission Statement\",\"datePublished\":\"2017-07-03T11:30:46+00:00\",\"dateModified\":\"2022-12-20T13:19:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/03\/20091535\/GettyImages-1365607332.jpg\",\"keywords\":[\"mission statement\",\"mission statements\",\"salon blog\",\"salon mission statement\",\"salon software\",\"salon vision statement\"],\"articleSection\":[\"Brand &amp; PR\"],\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\",\"url\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/\",\"name\":\"Top Tips For Creating Your Salon Mission Statement | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/creating-salon-mission-statement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/03\/20091535\/GettyImages-1365607332.jpg\",\"datePublished\":\"2017-07-03T11:30:46+00:00\",\"dateModified\":\"2022-12-20T13:19:18+00:00\",\"description\":\"Does your salon have a mission statement? 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