{"id":124766,"date":"2023-02-28T17:19:52","date_gmt":"2023-02-28T17:19:52","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/jason-everett-prime-pricing-salon-owners-summit\/"},"modified":"2023-03-01T12:50:28","modified_gmt":"2023-03-01T12:50:28","slug":"jason-everett-prime-pricing-salon-owners-summit","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/","title":{"rendered":"Jason Everett on Prime Pricing &#8211; Salon Owners Summit 2023 Recap"},"content":{"rendered":"\n<p>Has there been a more commonly used phrase in the past 12 months than \u2018the increasing cost of living\u2019? Everyone is feeling it, and raising prices is a hot topic among salon owners &#8211; most know they need to do it, but are afraid of what their customers will say about it.<\/p>\n\n\n\n<p>But what if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right?<\/p>\n\n\n\n<p>That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop at the 2023 <a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salon Owners Summit<\/a>, providing much food for thought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Problem With Single-Tier Pricing<\/h2>\n\n\n\n<p>Most salons will charge the same fee for their services, no matter the day of the week or time of day &#8211; aside from possibly a higher price for more experienced professionals.&nbsp;<\/p>\n\n\n\n<p>The problem this causes for salon owners is unbalanced books, unbalanced rosters, and unbalanced appointment calendars. You could make a killing on a Saturday, but maybe you barely scrape through a Wednesday with very few bookings. Meanwhile, you have a team of employees who are unwilling to work on a Saturday &#8211; and why would they want to when they make the same money on a nice, quiet Tuesday?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Prime Pricing?<\/h2>\n\n\n\n<p>Prime pricing means charging varying levels for your services depending on demand for the appointment slot by the day of week and\/or time of day &#8211; similar to how airlines, hotels and taxis charge for their services. This allows you to raise your prices for the prime spots in your calendar, while leaving your old, lower pricing available at less desirable times.<\/p>\n\n\n\n<p>Jason recommends raising prices by 5-20% on your most sought-after times.<\/p>\n\n\n\n<p>Start simple &#8211; for example, charging higher rates on Tuesday-Friday lunchtimes and all day Saturday. You can even trial it one day per week or with one staff member and see the reaction.<\/p>\n\n\n\n<p>If it goes well you can start to get a bit more granular in your peak times and prices. You can even try&nbsp; \u2018Premium Pricing\u2019 &#8211; charging double for staff members off-days (e.g. if a client requests their preferred staff member on a day they don\u2019t usually work) or on emergency openings (e.g. Sundays).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Prime Pricing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Consumers are familiar with it<\/h3>\n\n\n\n<p>Hotels, airlines and taxis have laid the groundwork for you &#8211; sure, Prime Pricing may be a novel idea within the salon industry, but it\u2019s nothing new to consumers. Your clients will understand the concept immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Allows you to raise your prices while giving your clients options<\/h3>\n\n\n\n<p>A flat raise in prices across the board would likely ruffle some feathers &#8211; particularly in those clients who have long-standing appointments with you. But Prime Pricing gives those clients a choice &#8211; they have options now &#8211; they can keep their prime-time booking with you and pay a little extra, or they can move to a less in-demand timeslot if they want to continue to pay the same rate. You\u2019ll be surprised how many people won\u2019t mind paying extra when you present the option.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spreads your appointments out more evenly across the week<\/h3>\n\n\n\n<p>The beauty of offering these choices to your clients is that different clients will have different personal preferences. Some will prefer to nip in on a Wednesday at 10 while they\u2019re working from home to save some money on that cheaper timeslot, while others will be happy to pay more to get those prime Saturday slots. Jason referenced a salon that is part of his <a href=\"https:\/\/www.highperformancesalonacademy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">High Performance Salon Academy<\/a> that rolled out Prime Pricing and is now as busy on a Tuesday as a Saturday.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gives proper incentives to your staff to work weekends<\/h3>\n\n\n\n<p>You can use this as a motivating incentive to get staff to want to work Saturdays. If you can now charge 20% more for prime Saturday appointments, staff can earn a higher hourly rate and more commission on a Saturday than on an off-peak day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dodging the \u2018Arrows\u2019 &#8211; Addressing the Pitfalls of Prime Pricing<\/h2>\n\n\n\n<p>In true workshop fashion, Jason opened up the floor to plenty of audience participation on the subject.<\/p>\n\n\n\n<p>He asked the audience to \u2018hit him with their arrows.\u2019 He knew that with such a novel pricing idea for the salon industry, there was bound to be some apprehension. So Jason asked the crowd to poke holes in the idea, and then together to think of workarounds for those holes. Potential pitfalls that came to mind for many were:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Addressing negative feedback from long-standing clients<\/h3>\n\n\n\n<p>Every salon has at least one client who has a standing appointment in a prime slot, and many owners in the room thought of this person and what their feedback might be &#8211; they won\u2019t want to pay more, and they won\u2019t want to move slots. But they are a loyal client who they don\u2019t want to lose.<\/p>\n\n\n\n<p>Some potential workarounds for this included:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Offering them a lower tier staff member at that time and rate<\/li><\/ol>\n\n\n\n<p>or&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Honouring their old rate and slot for for as long as they have already rebooked, but as soon as they miss a slot, their old rate and time can no longer be honoured.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Addressing apprehension from staff<\/h3>\n\n\n\n<p>Without them realising it, Jason was already coaching salon owners in addressing apprehension from staff. All they needed to do was replicate what they were doing together now: present the idea to staff, ask them for their \u2018arrows\u2019, and discuss workarounds together.<\/p>\n\n\n\n<p>This beautifully mirrored Jason\u2019s lessons from his main stage talk earlier in the day on <a href=\"https:\/\/www.phorest.com\/blog\/jason-everett-leadership-salon-owners-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leadership and Motivating Your Team<\/a>, on the difference between Leadership 1.0 and Leadership 2.0.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-your-2023-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more of the 2023 Salon Owners Summit Recap<\/a><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear insightful talk like this next year? <a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your tickets for the next Salon Owners Summit<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has there been a more commonly used phrase in the past 12 months than \u2018the increasing cost of living\u2019? Everyone is feeling it, and raising prices is a hot topic among salon owners &#8211; most know they need to do it, but are afraid of what their customers will say about it. But what if &hellip; <a href=\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\">Continued<\/a><\/p>\n","protected":false},"author":40019,"featured_media":124723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11341,11824],"tags":[],"class_list":["post-124766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-ae","category-salon-owners-summit-news-events-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest<\/title>\n<meta name=\"description\" content=\"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest\" \/>\n<meta property=\"og:description\" content=\"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T17:19:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T12:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sorcha Mullis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@sorchamullis\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sorcha Mullis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\"},\"author\":{\"name\":\"Sorcha Mullis\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25\"},\"headline\":\"Jason Everett on Prime Pricing &#8211; Salon Owners Summit 2023 Recap\",\"datePublished\":\"2023-02-28T17:19:52+00:00\",\"dateModified\":\"2023-03-01T12:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\"},\"wordCount\":1018,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg\",\"articleSection\":[\"Finance\",\"Salon Owner&#8217;s Summit\"],\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\",\"url\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\",\"name\":\"Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg\",\"datePublished\":\"2023-02-28T17:19:52+00:00\",\"dateModified\":\"2023-03-01T12:50:28+00:00\",\"description\":\"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/ae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jason Everett on Prime Pricing &#8211; Salon Owners Summit 2023 Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#website\",\"url\":\"https:\/\/www.phorest.com\/ae\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/ae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/ae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25\",\"name\":\"Sorcha Mullis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg\",\"caption\":\"Sorcha Mullis\"},\"description\":\"Sorcha Mullis is the Global Head of Marketing at Phorest. Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up marketing teams in Perth and Dublin, and over the past 15 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.\",\"sameAs\":[\"https:\/\/x.com\/sorchamullis\"],\"url\":\"https:\/\/www.phorest.com\/ae\/blog\/author\/sorcha-mullis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest","description":"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/","og_locale":"en_US","og_type":"article","og_title":"Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest","og_description":"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.","og_url":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2023-02-28T17:19:52+00:00","article_modified_time":"2023-03-01T12:50:28+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing-150x150.jpg","type":"image\/jpeg"}],"author":"Sorcha Mullis","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing-150x150.jpg","twitter_creator":"@sorchamullis","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Sorcha Mullis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/"},"author":{"name":"Sorcha Mullis","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25"},"headline":"Jason Everett on Prime Pricing &#8211; Salon Owners Summit 2023 Recap","datePublished":"2023-02-28T17:19:52+00:00","dateModified":"2023-03-01T12:50:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/"},"wordCount":1018,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/ae\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg","articleSection":["Finance","Salon Owner&#8217;s Summit"],"inLanguage":"en-AE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/","url":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/","name":"Jason Everett on Prime Pricing - Salon Owners Summit 2023 Recap | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg","datePublished":"2023-02-28T17:19:52+00:00","dateModified":"2023-03-01T12:50:28+00:00","description":"What if you could raise your prices, while still giving your loyal customers the option to retain your old pricing rates, simply by making some small changes to their schedule? Sounds like the ideal compromise, right? That\u2019s what Jason Everett put to salon owners in his \u2018Prime Pricing\u2019 workshop.","breadcrumb":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28165954\/Jason-Everett-Prime-Pricing.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/ae\/blog\/jason-everett-prime-pricing-salon-owners-summit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/ae\/"},{"@type":"ListItem","position":2,"name":"Jason Everett on Prime Pricing &#8211; Salon Owners Summit 2023 Recap"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/ae\/#website","url":"https:\/\/www.phorest.com\/ae\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/ae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/ae\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25","name":"Sorcha Mullis","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg","caption":"Sorcha Mullis"},"description":"Sorcha Mullis is the Global Head of Marketing at Phorest. Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up marketing teams in Perth and Dublin, and over the past 15 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.","sameAs":["https:\/\/x.com\/sorchamullis"],"url":"https:\/\/www.phorest.com\/ae\/blog\/author\/sorcha-mullis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/124766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/users\/40019"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/comments?post=124766"}],"version-history":[{"count":2,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/124766\/revisions"}],"predecessor-version":[{"id":125128,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/124766\/revisions\/125128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/media\/124723"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/media?parent=124766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/categories?post=124766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/tags?post=124766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}