{"id":129354,"date":"2023-07-10T09:10:16","date_gmt":"2023-07-10T09:10:16","guid":{"rendered":"https:\/\/www.phorest.com\/?p=129354"},"modified":"2023-07-10T09:10:16","modified_gmt":"2023-07-10T09:10:16","slug":"give-your-clients-product-recommendations","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/give-your-clients-product-recommendations\/","title":{"rendered":"Give Your Clients Product Recommendations from the Experts They Trust\u2026You!"},"content":{"rendered":"\n<p>It\u2019s week three of the biggest new feature release in&nbsp;Phorest history, the Phorest Summer Collection. Have you been following along? This week we will focus on Expert Recommendations, a tool that helps your team sell more retail, available on the new <a href=\"https:\/\/www.phorest.com\/blog\/you-asked-we-listened-get-ready-for-phorestgo-2-0\/\">P<\/a><a href=\"https:\/\/www.phorest.com\/blog\/you-asked-we-listened-get-ready-for-phorestgo-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">horestGo 2.0 app.<\/a>&nbsp;<\/p>\n\n\n\n<p>In a world as fast-paced as the hair and beauty industry, you need technology solutions that can keep up.&nbsp; Phorest prides itself on <a href=\"https:\/\/www.phorest.com\/resources\/industry-trends-guidebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">keeping its finger on the pulse<\/a> when it comes to your business requirements.&nbsp; Every day, Phorest teams meet with business owners and their staff virtually and on the salon floor to learn about what they need from a salon software system. Conversations with people like you have inspired the features in this year\u2019s Phorest Summer Collection.&nbsp;<\/p>\n\n\n\n<p>Based on our research with hair and beauty clients, <strong>48% of clients<\/strong> are influenced to purchase retail when recommended by their service provider. <strong>One in five<\/strong> people is <em>strongly influenced<\/em>. However, when we asked the people who aren\u2019t currently buying products from their salon or spa, <strong>54%<\/strong> said that they want to, but they haven\u2019t had a conversation with their service provider.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AbvRyrxueNZLluUncINF-67b8fRiZr9D3A3C1b0QWOOolBekQ4VW_OQtZzf4ANb-WccwBS3C61r1j2VHB_yy7OpINClf9-UZLvaRWluqhCls45JuYc9LiRHvzit-6b35y_FLClIXWltwH9EV5xhx6f4\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From your expert consultation to your expert recommendation\u2026.<\/strong><\/h2>\n\n\n\n<p>Ideally, your team will always have a conversation about retail while the client is in the chair or at the reception desk, encouraging them to leave with shopping bags in tow. However, we know that this doesn\u2019t always happen. Is the staff member a bit shy? Too rushed? Or worried about coming across as \u201cpushy?\u201d Even if they deliver a textbook upsell every time, clients often want time to think about it.&nbsp;<\/p>\n\n\n\n<p>With Phorest\u2019s Expert Recommendations feature, your team get a second chance to make the sale. Now they can follow up with clients directly after their appointment via text message with links to recommended products in your Phorest Online Store.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Expert Recommendations with Paul &amp; Damien\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gc-YL1jUY6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Give your clients the personal shopping experience<\/strong><\/h2>\n\n\n\n<p>It\u2019s easy for your clients to feel overwhelmed when searching for hair and beauty products independently. Ten years ago, buying a bottle of shampoo for colour-treated hair or face cream for dry skin might have been simple enough. However, today, shoppers are bombarded with hyper-specific claims and the polarising advice of influencers. Many people want a more straightforward way to find the right product\u2013without wading through thousands of online reviews or deciphering the scientific names of the latest \u201cit\u201d ingredients.&nbsp;<\/p>\n\n\n\n<p>This is where the expertise of a trusted service provider comes in. After all, who knows their unique beauty needs better? When you send an Expert Recommendation through Phorest, it feels personal. The day after their appointment, the client receives a text message signed off by the staff member who sent it that directs them to a unique webpage listing the recommended products.<\/p>\n\n\n\n<p>Recommend one product or curate a whole routine\u2019s worth! It\u2019s a friendly way to remind clients that you are thinking about them and are here to support them with their hair and beauty goals. These personal touches add up to increased <a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-guide-to-client-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">client loyalty<\/a> in the long run.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WbK2z_FyuH6WVW6KflccJ3f2cT-3DcyStO9lkqHhg3i6leHFzP7xSscUnC7ALomeUZHlCOHDSwQuRqbdXyhQCQKo26kk5XYx8YVrVNIqmS0ngS92uWw_79lUW_AhJwaGbj8rh9IadtVj_N0vV335Ne0\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Incentivise your team to sell retail. Now it&#8217;s simple.&nbsp;<\/strong><\/h2>\n\n\n\n<p>With Expert Recommendations, you can track every sale to the staff member who made the recommendation, which is vital if you offer a commission or a reward scheme.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can also keep tabs on when the client has&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Been sent a recommendation<\/li><li>Opened the message<\/li><li>Clicked the link<\/li><li>Made a purchase<\/li><\/ul>\n\n\n\n<p>Set retail sales targets with your team and give them the reigns. Expert Recommendations syncs with <a href=\"https:\/\/www.phorest.com\/blog\/phorests-staff-goals-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">Staff Goals<\/a>, too, so your staff can watch their progress in real-time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to start using Expert Recommendations?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Open Your Phorest Online Store<\/strong><\/h3>\n\n\n\n<p>Use Expert Recommendations to promote products in your Phorest Online Store. Give clients the best of both worlds: the convenience of online shopping and the personalised advice of a trusted expert.&nbsp;<\/p>\n\n\n\n<p><em>Did you know that Phorest salons which opened an online store in 2020, have seen average revenue growth of 12%<\/em> <em>since?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Download PhorestGo 2.0<\/strong><\/h3>\n\n\n\n<p>You asked. We listened. PhorestGo 2.0 is the latest and greatest salon management app from Phorest, packed full of improvements and new functionality, including Expert Recommendations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>See how Expert Recommendations works up close, in detail.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Everything you need to know to get up and running is in the <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/4407009396754-What-is-Expert-Recommendations-and-how-do-I-use-it-\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Help Centre<\/a>. Are you using Phorest Academy? Try <a href=\"https:\/\/phorest.learnupon.com\/catalog\/courses\/3334543\" target=\"_blank\" rel=\"noreferrer noopener\">this course.<\/a>&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tGv1hD8YGPduoQQoyj1dNOYlLU6nGbGGpCCbNWCvLRmYnvlg1GzFJ0bw8SqvjpOxIHNK8U8DGj2lZEnb5-VDS4aEdNj864waYJvBplt6oLQrlni__276-0Uw7o7IMd9h039mTquE491J6ZeWjolnhko\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expert Recommendations joins a long list of Phorest features to help you improve your connection with clients (and grow your revenue).<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A diverse marketing strategy is a healthy marketing strategy. Phorest has the industry\u2019s most advanced marketing suite. From email, SMS, and now, <a href=\"https:\/\/www.phorest.com\/blog\/get-noticed-get-booked-phorest-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media ad campaigns<\/a>, you can ensure your business stays on your clients\u2019 minds.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Salon Floor Series Episode 3: When Phorest Met Karen<\/strong><\/h2>\n\n\n\n<p>The Salon Floor Series are short films where we meet real Phorest salon owners where they are at\u2013on the salon floor\u2013 to understand how Phorest fits into their typical day. In this video, we head to Chichester, England, to meet the Managing Director of <a href=\"https:\/\/www.beautysecretsspa.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beauty Secrets,<\/a> Karen Thompson. She explains how they regularly communicate with clients to promote their products and services.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Salon Floor Series Episode 3: When Phorest Met Karen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ivjDZ6WB7ak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What will you learn next?<\/strong><\/h2>\n\n\n\n<p>Maintaining a <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media presence<\/a> is no longer just a nice idea; it&#8217;s essential. However, let&#8217;s be honest. Finding your perfect target audience, creating engaging content, and expanding your reach to potential new clients can feel overwhelmingly challenging.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/laRgrDmkWKC-Uwv7nWNwmhwnUsNFmHIR-f40Ub7Rm7cOnVaKMi30IvhlSCoqZwj8jUbfltH3YXKKjmfmR4Lmg2NFWg-U8B07788i_Jb7QVVAAjR8GroPGk2T4tnfgG3j1TKzEh1WtIAoG59Cxu-zeLA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Phorest is no stranger to innovation. We continuously look for ways to tackle business owners&#8217; challenges and create new ways to simplify day-to-day salon management. That&#8217;s why we&#8217;re inviting you to <strong>join Zo\u00e9 B\u00e9lisle-Springer, Phorest&#8217;s Global Education Content Lead and PhorestFM Podcast host, for an online Think Tank session on the 17th of July, 2023!<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/resources\/think-tank-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register for the Summer Collection Think Tank<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Phorest Salon Owners Summit attendees got a sneak peek of Expert Recommendations in January.<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/cnAQ3rqOgUJgiuKjimcCORWOptNzC1YybwrymiqKr0dI8P3eDgueQIp-BHO3Xxvf66j1bMNQ02UbP9STjK0NSoClyM10eUra443yiF-AYdMr4WGYHnnuK3WnHh8cTtdVAAyMyu3ARjCJACJXuwguzfs\" alt=\"\"\/><\/figure>\n\n\n\n<p>Want to be at the centre of the action next year? Get ready to ELEVATE your business at the Salon Owners Summit in Dublin, Ireland, Europe\u2019s premier industry event for salon owners. Kick off the year with more groundbreaking product demos, chats with the Phorest development team, and a world-class ensemble of speakers and special guests. Plus, a chance to network (and party) with hundreds of other like-minded professionals from all over the world.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book Your Tickets to the Salon Owners Summit 2024<\/a>. Act fast to secure the best early bird price.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/22163248\/Updates-Posts-Master-File-5.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are you summer ready?<\/strong><\/h2>\n\n\n\n<p>Learn more about Expert Recommendations and <a href=\"https:\/\/www.phorest.com\/updates\/the-phorest-summer-collection-2023-has-arrived\/\" target=\"_blank\" rel=\"noreferrer noopener\">all the new features in our Summer Collection<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s week three of the biggest new feature release in&nbsp;Phorest history, the Phorest Summer Collection. Have you been following along? This week we will focus on Expert Recommendations, a tool that helps your team sell more retail, available on the new PhorestGo 2.0 app.&nbsp; In a world as fast-paced as the hair and beauty industry, &hellip; <a href=\"https:\/\/www.phorest.com\/ae\/blog\/give-your-clients-product-recommendations\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":129342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11067,11416,11228],"tags":[12396,12394,12395,12351,11547,12397,12393],"class_list":["post-129354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phorest-announcements-ae","category-retail-sales-marketing-ae","category-sales-marketing-ae","tag-expert-recommendations-ae","tag-new-release-ae","tag-phorestgo-ae","tag-phorestgo-2-0-ae","tag-retail-ae","tag-retail-booster-ae","tag-staff-motivatation-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Give Your Clients Product Recommendations from the Experts They Trust\u2026You! 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