{"id":135304,"date":"2023-10-18T14:31:53","date_gmt":"2023-10-18T14:31:53","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/engagement-salon-instagram-profile\/"},"modified":"2025-02-24T17:10:12","modified_gmt":"2025-02-24T17:10:12","slug":"engagement-salon-instagram-profile","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/","title":{"rendered":"10 Tips To Perk Up Engagement On Your Salon Instagram Profile"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: 10 Tips To Perk Up Engagement On Your Salon Instagram Profile\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1rBL1brv3fJBVoY0IwxYUU?si=47de80ac686143a0&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it&#8217;s important to focus on increasing engagement to keep your salon front and centre.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>We understand the challenges you face in staying ahead, so we&#8217;re here to share 10 detailed Instagram tips to help you grow audience engagement with your salon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Switch To An Instagram Business Profile (It\u2019s Free!)<\/strong><\/h2>\n\n\n\n<p>This is simple but may not always be obvious, but you should make sure your salon\u2019s page is an Instagram Business Profile. You can switch to a business profile anytime from the settings menu.<\/p>\n\n\n\n<p>Switching to a business profile will provide a clear line of communication on your profile. It adds useful contact buttons for customers to find your business address, call your salon, email you, or even book an appointment. Additionally, you get invaluable analytics about your followers. So, much can be gained from changing to a business account.<\/p>\n\n\n\n<p>You should make it as easy as possible for your followers to book with you by adding a <a href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">\u2018Book Now\u2019<\/a> button to your profile, which is a feature exclusive to Business Profiles.<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/help.instagram.com\/502981923235522\">here<\/a> how to set up an Instagram business profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Use High-Quality Images and Videos to Communicate Your Brand Identity<\/strong><\/h2>\n\n\n\n<p>High-quality visuals capture attention and make a lasting impression in your followers\u2019 oversaturated Instagram feed. Try incorporating more engaging video content, and always ensure the images and videos <a href=\"https:\/\/www.phorest.com\/blog\/guide-perfect-salon-photos\/\">look professional<\/a> (they don\u2019t necessarily need to be <em>shot<\/em> by a professional).&nbsp;<\/p>\n\n\n\n<p>Great visuals that clearly demonstrate the quality of service will impact your audience, drive engagement and bring more clients through your doors. Make sure to keep it on brand by using your brand colours and logo where needed.<\/p>\n\n\n\n<p>Eilish Boyle, Global Social Media Strategy Manager in Phorest says,<em> \u201cWhen taking photos of your salon make sure to hide clutter, rubbish, dirty towels, and wires! Even if you\u2019re only moving it out of the way for the photo, your photos will look so much better for it. Your salon doesn\u2019t need to look like it is styled for a magazine shoot, but avoid capturing anything that could distract from your fabulous space.\u201d&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Post Consistently and at Opportune Times<\/strong><\/h2>\n\n\n\n<p>The Instagram algorithm favours accounts that post regularly rather than with irregular gaps or long lulls without posts. As mentioned in our first tip, one of the best things about having an Instagram business account is that you can access your audience&#8217;s analytics, including what times of the day they are most active.<\/p>\n\n\n\n<p>For instance, if your audience is most active at 7 p.m. on weekdays, schedule your social media posts to go out at this time. Social media scheduling tools like Later.com or Sprout Social allows you to schedule your posts ahead of time so you can plan at your convenience.<\/p>\n\n\n\n<p>Check out our <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\">social media guidebook<\/a> for more tips on posting regularity and additional handy tips!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113831\/2-1024x512.png\" alt=\"\" class=\"wp-image-135242\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113831\/2-1024x512.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113831\/2-300x150.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113831\/2-768x384.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113831\/2.png 1200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Advertise to existing, new, and lost clients with Phorest Ads Manager<\/strong><\/h2>\n\n\n\n<p>Phorest Ads Manager is a fantastic tool to connect directly with your clients. The tool is an industry-first innovation that helps salons and spas unlock the opportunity of social media advertising by offering advanced ad targeting options to existing, new or lapsed clients.&nbsp;<\/p>\n\n\n\n<p>Targeting old or lost clients can be lucrative, as they are already aware of your brand and are thus more likely to engage (or reengage). Similarly, targeting new clients with sleek, branded content can ignite interest and generate new revenue streams.<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/8696409830290-How-do-I-run-ads-on-Facebook-and-Instagram-through-Phorest-\">here<\/a> about how you can get started with Phorest Ads Manager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Utilise Instagram Stories<\/strong><\/h2>\n\n\n\n<p>Instagram stories provide an excellent opportunity to connect with your audience more authentically and personally.<\/p>\n\n\n\n<p>Easy to access and quick to use, Instagram Stories can help you give customers and potential clients or followers a taste for your brand. The feature can also indicate what content resonates with your Instagram audience without clogging up your page\u2019s feed.&nbsp;<\/p>\n\n\n\n<p>Instagram Stories are a great way to remind your followers to click the \u2018Book Now\u2019 on your profile.<\/p>\n\n\n\n<p>The beauty of this functionality is that you can also tag other profiles and locations\u2014 the same as you would for a post! Get creative with before &amp; after shots, Q&amp;As, tutorials, and new product announcements!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. <strong>Engage with Your Commenters<\/strong><\/h2>\n\n\n\n<p>The best way to build engagement with your brand is to engage with others! The more you build conversations and meaningful discussions with your followers, the more they are to engage with your business on Instagram in return.<\/p>\n\n\n\n<p>When you reply or like comments, the user who left the comment will get a notification on their phone, making it more likely that they will view your profile and engage with your content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>Tags and Hashtags&nbsp;<\/strong><\/h2>\n\n\n\n<p>A great way to encourage engagement is to tag accounts and other brands (within reason) that may have some relevance to your business or content.<\/p>\n\n\n\n<p>Tag clients in before and after photos and prompt them to share them on their own Instagram profile. This is not only a great way to boost engagement but also to reach new audiences.<\/p>\n\n\n\n<p>By effectively incorporating <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hashtags\/\">hashtags<\/a> into your posts, you increase your chances of being discovered by potential clients who have a genuine interest in your salon and the services you offer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cTagging on Social Media is crucial for brand visibility, it is a powerful tool to facilitate interaction and amplify content, helping to boost your social media presence. When you tag someone, the chances are that they&#8217;ll re-share your post to their own followers and friends, amplifying your reach.\u201d<\/em><\/p><cite>Eilish Boyle, Global Social Media Strategy Manager, Phorest<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113845\/3-1024x512.png\" alt=\"\" class=\"wp-image-135251\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113845\/3-1024x512.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113845\/3-300x150.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113845\/3-768x384.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113845\/3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. <strong>Run Giveaways, Contests, and Promos<\/strong><\/h2>\n\n\n\n<p>Instagram is a prime platform for sharing exclusive promotions with your followers. It\u2019s a great way to engage new people who might not have interacted with your salon previously. A great approach is the \u2018like, share, tag\u2019 promotion often used by brands, which is a fantastic way to boost engagement.<\/p>\n\n\n\n<p>While promotions like this are a great way to build engagement, scams relating to these kinds of promotions are on the rise. We would always recommend adding a line or 2 at the end of your competition post to advise your clients. We recommend adding something like this: The winner will be contacted directly from this page ONLY. Please do not interact with any fake pages claiming to be us or click on any links. We will never ask a winner for their bank details in order to claim a prize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. <strong>Collaborate with Influencers<\/strong><\/h2>\n\n\n\n<p>Influencer marketing continues to be a powerful trend on Instagram in 2023. Partnering with influencers who align with your salon&#8217;s values and aesthetic can help you tap into their engaged audience, exposing your brand to potential clients.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">study<\/a> has shown that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. This demonstrates the power of influencer marketing in growing engagement and the resulting revenue generating benefits.<\/p>\n\n\n\n<p>Click <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/12354859466898-What-are-some-tips-and-tricks-for-running-Ads-on-social-media-\">here<\/a> to read some top tips for making the most out of Phorest Ads Manager.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. <strong>Show off Your Team<\/strong><\/h2>\n\n\n\n<p>Your salon is only as strong as the team behind it. Showcasing your team on Instagram highlights their talent and dedication and gives clients a glimpse into the special culture that sets your salon apart. Current clients may also be more likely to engage with content if they see a familiar, friendly face.<\/p>\n\n\n\n<p>Don\u2019t forget to check out our Social Media Guidebook for the most up-to-date tips on increasing your salon\u2019s social media performance!<\/p>\n\n\n<div class=\"align wp-block-resourceblock\">\n    <div class=\"bg-center bg-no-repeat bg-cover py-24 bg-alt-resource\" >\n    <div class=\"bg-center bg-no-repeat bg-cover py-24\" style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/leaves\/bg-leaf-aqua.svg)\">\n            <article class=\"post-135304 post type-post status-publish format-standard has-post-thumbnail hentry category-online-social-ae category-social-media-online-social-ae tag-business-advice-ae tag-engagement-ae tag-instagram-ae tag-salon-tips-ae tag-social-media-ae tag-social-media-tips-ae\">\n        \n          \n                    <section id=\"content-form\" class=\"mb-0  \" data-inviewport=\"crawl-in\">\n            \n              <div class=\"container flex flex-wrap justify-between main-content-container\">\n                <div class=\"lg:w-1\/2\">\n                   \n                                      <h3 class=\"uppercase text-sm font-bold text-white \">eBooks<\/h3>  \n                    \n                                      <h2 class=\"section-title pl-0 leading-tight text-left font-medium ml-0 text-4xl mb-0 text-white hide-success\">Social Media Guidebook for Salons and Spas<\/h2>\n                                    \n                                      <div class=\"font-gilroy text-white text-2xl hide-success\">Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!<\/div>\n                                    <div class=\"block mt-12 flex\">\n                    <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\" class=\"md:flex-none px-16 button bg-green-dark px-8 text-white hover:bg-green-lighter lg:w-auto lg:mr-5 rounded-none lg:rounded text-center text-2xl green-box-shadow hover:shadow-none\"\n                    >\n                    <style>.green-box-shadow {box-shadow: 0px -7px 2px #80d080; transition: 0.5s;} \n                    .green-box-shadow:hover {box-shadow: 0px 7px 0px 0px #1a615d;} \n                    <\/style>\n                                                                          Download the eBook\n                                                                          <\/a>\n                  <\/div>\n                  \n                  \n                <\/div>\n                <img decoding=\"async\" class=\"form-image w-full max-w-md mx-auto lg:max-w-full h-full lg:w-1\/2 object-cover pt-12 md:pt-0 ml-0 md:ml-auto\" style=\"min-height:500px\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/28092934\/Social-Media-Guidebook-min.jpg\" \/>\n              <\/div>\n            \n                \n              \n                \n              \n            \n          <\/section>\n       \n      <\/article>\n      \n            <\/div>\n    <\/div>\n  \n  <div>\n    <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it&#8217;s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we&#8217;re here to share 10 detailed Instagram tips to help you grow audience engagement &hellip; <a href=\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/\">Continued<\/a><\/p>\n","protected":false},"author":40076,"featured_media":135241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11211,11212],"tags":[12751,12750,11597,11708,11487,12332],"class_list":["post-135304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-social-ae","category-social-media-online-social-ae","tag-business-advice-ae","tag-engagement-ae","tag-instagram-ae","tag-salon-tips-ae","tag-social-media-ae","tag-social-media-tips-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips To Perk Up Engagement On Your Salon Instagram Profile | Phorest<\/title>\n<meta name=\"description\" content=\"Instagram continues to be a crucial social media platform for salons, so it&#039;s essential to continuously increase audience engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips To Perk Up Engagement On Your Salon Instagram Profile | Phorest\" \/>\n<meta property=\"og:description\" content=\"Instagram continues to be a crucial social media platform for salons, so it&#039;s essential to continuously increase audience engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T14:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T17:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113805\/1-150x150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gregory Twohig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113805\/1-150x150.png\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Twohig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/\"},\"author\":{\"name\":\"Gregory Twohig\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/6f2185385a03cf915eac65b344ab0563\"},\"headline\":\"10 Tips To Perk Up Engagement On Your Salon Instagram Profile\",\"datePublished\":\"2023-10-18T14:31:53+00:00\",\"dateModified\":\"2025-02-24T17:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/\"},\"wordCount\":1294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/engagement-salon-instagram-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/10\/18113805\/1.png\",\"keywords\":[\"business advice\",\"engagement\",\"instagram\",\"salon tips\",\"social media\",\"social media tips\"],\"articleSection\":[\"Online &amp; 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