{"id":139518,"date":"2024-02-22T09:00:00","date_gmt":"2024-02-22T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=139518"},"modified":"2024-02-22T09:54:06","modified_gmt":"2024-02-22T09:54:06","slug":"geno-stampora-fundamentals-salon-success","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/","title":{"rendered":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon"},"content":{"rendered":"\n<p>The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno&#8217;s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation.  He enthralled the crowd with his stories and straight-talking insights. In one moment, he had you laughing at his observational comedic impressions, like the calm nail techs, \u2018high\u2019 on fumes, or his nightmare about all his clients showing up at the same party with the same mullet. In the next moment, you find yourself moved by his vulnerability and earnest mantra that \u201cthere is greatness in all of us.\u201d&nbsp;<\/p>\n\n\n\n<p>A former owner of multiple successful salons on the East Coast of the United States, Geno has employed hundreds of hair and beauty professionals. He has been a highly requested public speaker, mentor and business coach for over 30 years and is the author of <em>Success Dynamics, <\/em>which has become a beauty academy textbook in the US. He is also one of 22 beauty professionals in history to be inducted into the North American Hairdressing Awards \u201cHall of Leaders.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThe best thing I ever did in my life was become a hairdresser,\u201d Geno says. And his deep love and respect for the industry come across in his every word. He began his talk by pointing out the chair he brought with him onstage (\u201cbecause a hairdresser is more comfortable talking from behind a chair\u201d) and wrapped up by telling the audience how he has made a habit of visiting local salons on his vacations, dropping in with pizza to connect with \u201chis people.\u201d <\/p>\n\n\n\n<p>\u201cI love us,\u201d he beams.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Favourite Geno-isms<\/h2>\n\n\n\n<p>It would be impossible to recap all of the gems of wisdom Geno dropped during his 60-minute talk<strong>\u2014<\/strong>interspersed with fantastical anecdotes from his storied life in the industry. Instead, we\u2019ll share just some of our favourite Geno-isms<strong>\u2014<\/strong>his thought-provoking one-liners that cut to the core of what matters for salon owners:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cIn order to be creative, you must be receptive to new thinking, new ideas and new learning.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cAnybody can compete with a great haircut. No one can compete with how you make a customer feel.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cIn the absence of culture, there is culture. It\u2019s just not your culture.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Speaking about self-limiting beliefs, Geno asks, <em>\u201cHow much is it costing me to think like I think? Where would you be if you became aware of your complete potential? Give 100% every time it matters.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cValue is the difference between what your client gets and what they expect.<\/em><em>\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cMy goal with every client?<\/em><em> I want to be your dinner story.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cIf you don\u2019t forget what you were, you don\u2019t allow yourself to become what you could be.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cYou must have faith, confidence, and belief in your products, your services, and your ideas.\u201d<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cYou\u2019ve already been at the right place at the right time, but you just weren\u2019t ready.\u201d&nbsp;<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Geno\u2019s Fundamentals of Success<\/h2>\n\n\n\n<p>Drawing from his experience of building and running multiple thriving salon businesses, Geno outlined what he believes are the core fundamentals any salon owner needs to be successful.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Value<\/h3>\n\n\n\n<p><em>\u201cIt&#8217;s simple. If you look at your book and your client isn\u2019t coming back,&nbsp;they didn\u2019t get value. Value is the difference between what your client gets and what they expect. How do you make a commitment to blowing a client&#8217;s mind every time they come in? Exceed their expectations. Make them love you.\u201d&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Service<\/h3>\n\n\n\n<p><em>\u201cBe aware of what it\u2019s like to be a guest, to be a client, and then treat them like that. Don\u2019t make it hard. All you have to do is listen. My greatest line was, \u2018You matter to me.\u2019 Once they know your heart is in the game, the value soars, and the customer service is right on top.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grow a Great Team<\/h3>\n\n\n\n<p>Geno shared two fundamentals to growing great teams<strong>\u2014<\/strong>the first is to create a culture of positivity and knowledge sharing: <em>\u201cTo grow a team, you have to share credit and share knowledge. When the girl working two seats down from you is selling 35% professional products, why don&#8217;t you take her to lunch and talk to her? Ask her, \u2018How do you do it? How can I be like you?\u2019&nbsp;<\/em><\/p>\n\n\n\n<p>The second is to build up their spirit and free them from limiting beliefs. <em>\u201cWhy do we waste so many moments, so many hours, so many days trying to figure things out, not being happy with ourselves, thinking maybe we don&#8217;t have what it takes? You all have what it takes. And you&#8217;ve got a lot of people here that will help you get more of what it takes to get to where you&#8217;re going.\u201d<\/em><\/p>\n\n\n\n<p>On this topic, Geno read aloud three \u2018grounding letters\u2019* that he comes back to all the time. Mantras help him see past his own limiting beliefs, and he shares these with his teams and other important people in his life. At the end of this article, you can read each of these in full.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n\n\n<p>In this industry, Geno insists that salon businesses need to <em>\u201cmarket 365 days a year, 24 hours a day.\u201d <\/em>In other words, you, as a salon owner and your team, need to embody the brand of your business. \u201cIf you&#8217;re charging eighty dollars, look like eighty dollars. If you&#8217;re charging a hundred pounds, look like a hundred pounds. Make your dress, your look, your face, and your body language match your price.\u201d Because, he says, that\u2019s what you\u2019re marketing.<\/p>\n\n\n\n<p>\u201cWe give people the added confidence of knowing they look their best. How do you market that? You let them know that you are more than worth the money. That you will make them look the best they could possibly look and feel the best they could possibly feel.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geno\u2019s Acronym for Marketing Best Practices<\/h2>\n\n\n\n<p>Taking a deeper dive into the marketing fundamentals, Geno shared a memorable acronym based on the word:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M: Memorable<\/strong><\/h3>\n\n\n\n<p>Be charismatic and unforgettable<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A: Appearance&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u201c<em>Do you look like you matter? Do you look like you&#8217;re smart?<\/em>\u201d Geno gives the example of searching for a friendly stranger to ask for directions in an unfamiliar city. \u201c<em>Look like someone who knows<\/em>,\u201d he says.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>R: Responsive<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Be responsive to your customer&#8217;s needs.&nbsp; Geno says, \u201c<em>Everyone is loyal. They are just looking for the right place<\/em>.\u201d Be worth their loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K: Keep Contact&nbsp;<\/strong><\/h3>\n\n\n\n<p>If someone hasn\u2019t returned to your salon, Geno suggests simply asking them why. \u201c<em>The truth will set you free. Say, \u2018I worked on you a couple months ago. We believe in lifetime customers and long-term relationships at this salon. You came in, but you never came back. How can I get you back in here?\u2019 Find out what didn&#8217;t work, what went wrong, why they didn&#8217;t achieve that value.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E: Evaluate&nbsp;<\/strong><\/h3>\n\n\n\n<p>Geno recommends living by Kaizen, the Japanese term for constant, neverending improvement. &#8220;Constantly evaluate. What&#8217;s not working? How do we make it better? What is working, and how do we improve upon it?&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T: Target<\/strong><\/h3>\n\n\n\n<p>Another Geno-ism: \u201cIf I aim at nothing, I won\u2019t miss.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20213828\/Optimized-1IMAGE_20240107_7706-1024x683.jpg\" alt=\"\" class=\"wp-image-139679\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20213828\/Optimized-1IMAGE_20240107_7706-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20213828\/Optimized-1IMAGE_20240107_7706-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20213828\/Optimized-1IMAGE_20240107_7706-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20213828\/Optimized-1IMAGE_20240107_7706.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>*<\/strong>Geno&#8217;s 3 Grounding Letters<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>May there today be peace within.<\/em><\/p><p><em>May you trust that you are exactly where you&#8217;re meant to be.<\/em><\/p><p><em>May you not forget the infinite possibilities that are born of faith in yourself and others.<\/em><\/p><p><em>May you use the gifts that you have received and pass on the love that has been given to you.&nbsp;<\/em><\/p><p><em>May you be content with yourself just the way you are.&nbsp;<\/em><\/p><p><em>Let this knowledge settle into your bones and allow your soul the freedom to sing and dance and praise and love.&nbsp;<\/em><\/p><p><em>It is there for each and every one of us.<\/em><\/p><cite><strong>\u2014Minnie Louise Haskins<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>I am deserving. I deserve all good. Not some, not a little bit, but all good.&nbsp;<\/em><\/p><p><em>I now move past all negative, restricting thoughts.&nbsp;<\/em><\/p><p><em>I release and let go of the limitations of my parents. I love them, and I go beyond them.&nbsp;<\/em><\/p><p><em>I am not their negative opinions, nor their limiting beliefs.&nbsp;<\/em><\/p><p><em>I am not bound by any of the fears or prejudices of the current society I live in.&nbsp;<\/em><\/p><p><em>I no longer identify with limitation of any kind.&nbsp;<\/em><\/p><p><em>In my mind, I have total freedom.<\/em><\/p><p><em>I now move into a new space of consciousness, where I am willing to see myself differently.&nbsp;<\/em><\/p><p><em>I am willing to create new thoughts about myself and about my life.&nbsp;<\/em><\/p><p><em>My new thinking becomes new experiences.<\/em><\/p><cite><strong>\u2014Louise Hay<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If I had only known<\/p><p>It was the last walk in the rain<\/p><p>I&#8217;d keep you out for hours in the storm<\/p><p>I would hold your hand<\/p><p><em>Like a life line to my heart<\/em><\/p><p><em>Underneath the thunder we&#8217;d be warm<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>It was our last walk in the rain<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>I&#8217;d never hear your voice again<\/em><\/p><p><em>I&#8217;d memorize each thing you ever said<\/em><\/p><p><em>And on those lonely nights<\/em><\/p><p><em>I could think of them once more<\/em><\/p><p><em>Keep your words alive inside my head<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>I&#8217;d never hear your voice again<\/em><\/p><p><em>You were the treasure in my hand<\/em><\/p><p><em>You were the one who always stood beside me<\/em><\/p><p><em>So unaware I foolishly believed<\/em><\/p><p><em>That you would always be there<\/em><\/p><p><em>But then there came a day<\/em><\/p><p><em>And I turned my head and you slipped away<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>It was my last night by your side<\/em><\/p><p><em>I&#8217;d pray a miracle would stop the dawn<\/em><\/p><p><em>And when you&#8217;d smile at me<\/em><\/p><p><em>I would look into your eyes<\/em><\/p><p><em>And make sure you know my love<\/em><\/p><p><em>For you goes on and on<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>If I had only known<\/em><\/p><p><em>The love I would&#8217;ve shown<\/em><\/p><p><em>If I had only known<\/em><\/p><cite><strong>\u2014Reba McEntire<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear insightful talks like this next year? Get your tickets for the next <a href=\"https:\/\/www.salonownersummit.com\/\">Salon Owners Summit<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-2024-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more of the 2024 Salon Owners Summit Recap<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno&#8217;s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In &hellip; <a href=\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":139512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12535,11228,11824],"tags":[],"class_list":["post-139518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-ae","category-sales-marketing-ae","category-salon-owners-summit-news-events-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest<\/title>\n<meta name=\"description\" content=\"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest\" \/>\n<meta property=\"og:description\" content=\"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T09:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aubree Calderwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aubree Calderwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\"},\"author\":{\"name\":\"Aubree Calderwood\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/f62440a6d2c689f77629d4d673562e7a\"},\"headline\":\"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon\",\"datePublished\":\"2024-02-22T09:00:00+00:00\",\"dateModified\":\"2024-02-22T09:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\"},\"wordCount\":1740,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg\",\"articleSection\":[\"Leadership\",\"Sales &amp; Marketing\",\"Salon Owner&#8217;s Summit\"],\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\",\"url\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\",\"name\":\"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg\",\"datePublished\":\"2024-02-22T09:00:00+00:00\",\"dateModified\":\"2024-02-22T09:54:06+00:00\",\"description\":\"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/ae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#website\",\"url\":\"https:\/\/www.phorest.com\/ae\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/ae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/ae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/f62440a6d2c689f77629d4d673562e7a\",\"name\":\"Aubree Calderwood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/07\/13104248\/Phorest_070222_233_Photography-Nathalie-Marquez-Courtney_2-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/07\/13104248\/Phorest_070222_233_Photography-Nathalie-Marquez-Courtney_2-150x150.jpg\",\"caption\":\"Aubree Calderwood\"},\"description\":\"Aubree Calderwood is a Content Copywriter at Phorest Salon Software. Her passion has always been connecting with readers in creative ways. Formerly a writer and \u2018futurist\u2019 for Irish PR agency, Elevate, she is best known for her work on consumer trends, helping brands stay up to date with the latest developments in their industries. In a previous professional chapter, she worked in brand planning and qualitative research.\u00a0 She has a deep admiration for the dynamic energy and sense of community in the salon and spa industry and is dedicated to using her experience to help businesses grow.\",\"sameAs\":[\"https:\/\/www.phorest.com\",\"https:\/\/www.linkedin.com\/in\/aubreecalderwood\/\"],\"url\":\"https:\/\/www.phorest.com\/ae\/blog\/author\/aubree-calderwood\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest","description":"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/","og_locale":"en_US","og_type":"article","og_title":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest","og_description":"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.","og_url":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2024-02-22T09:00:00+00:00","article_modified_time":"2024-02-22T09:54:06+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora-150x150.jpg","type":"image\/jpeg"}],"author":"Aubree Calderwood","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Aubree Calderwood","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/"},"author":{"name":"Aubree Calderwood","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/f62440a6d2c689f77629d4d673562e7a"},"headline":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon","datePublished":"2024-02-22T09:00:00+00:00","dateModified":"2024-02-22T09:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/"},"wordCount":1740,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/ae\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg","articleSection":["Leadership","Sales &amp; Marketing","Salon Owner&#8217;s Summit"],"inLanguage":"en-AE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/","url":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/","name":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg","datePublished":"2024-02-22T09:00:00+00:00","dateModified":"2024-02-22T09:54:06+00:00","description":"Winning him a standing ovation from the crowd, Geno brought his unique personality and veteran experience in the industry to the Salon Owners Summit 2024, distilling what he believes are the fundamentals for success.","breadcrumb":{"@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/02\/20160727\/Geno-Stampora.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/ae\/blog\/geno-stampora-fundamentals-salon-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/ae\/"},{"@type":"ListItem","position":2,"name":"Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/ae\/#website","url":"https:\/\/www.phorest.com\/ae\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/ae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/ae\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/f62440a6d2c689f77629d4d673562e7a","name":"Aubree Calderwood","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/www.phorest.com\/ae\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/07\/13104248\/Phorest_070222_233_Photography-Nathalie-Marquez-Courtney_2-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/07\/13104248\/Phorest_070222_233_Photography-Nathalie-Marquez-Courtney_2-150x150.jpg","caption":"Aubree Calderwood"},"description":"Aubree Calderwood is a Content Copywriter at Phorest Salon Software. Her passion has always been connecting with readers in creative ways. Formerly a writer and \u2018futurist\u2019 for Irish PR agency, Elevate, she is best known for her work on consumer trends, helping brands stay up to date with the latest developments in their industries. In a previous professional chapter, she worked in brand planning and qualitative research.\u00a0 She has a deep admiration for the dynamic energy and sense of community in the salon and spa industry and is dedicated to using her experience to help businesses grow.","sameAs":["https:\/\/www.phorest.com","https:\/\/www.linkedin.com\/in\/aubreecalderwood\/"],"url":"https:\/\/www.phorest.com\/ae\/blog\/author\/aubree-calderwood\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/139518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/users\/40062"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/comments?post=139518"}],"version-history":[{"count":5,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/139518\/revisions"}],"predecessor-version":[{"id":140087,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/posts\/139518\/revisions\/140087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/media\/139512"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/media?parent=139518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/categories?post=139518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/ae\/wp-json\/wp\/v2\/tags?post=139518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}