{"id":148209,"date":"2024-10-25T10:53:36","date_gmt":"2024-10-25T10:53:36","guid":{"rendered":"https:\/\/www.phorest.com\/?p=148209"},"modified":"2024-12-17T16:01:19","modified_gmt":"2024-12-17T16:01:19","slug":"salon-visual-marketing-golden-rules","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/salon-visual-marketing-golden-rules\/","title":{"rendered":"Salon Visual Marketing: The Golden Rules To Stand Out"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Salon Visual Marketing: The Golden Rules To Stand Out\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6nAnJ4BImcSLddRW8RhBmM?si=299cd9ba1d504844&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>In today\u2019s marketing world, content is constantly vying for attention \u2013 and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that <a href=\"https:\/\/news.northeastern.edu\/2024\/01\/23\/decreasing-attention-span\/\">the average attention span<\/a> may be decreasing, which means that online, there\u2019s a growing need to instantly grab your audience\u2019s attention.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>With platforms like Instagram and TikTok driving visual-first content, it\u2019s clear that images, videos, and graphics are at the heart of the most successful marketing strategies.<\/p>\n\n\n\n<p>For salons, clinics, and spas, visual marketing isn\u2019t just about pretty pictures \u2013 it\u2019s about creating an experience that resonates with your audience. Visuals can make or break clients&#8217; first impressions of your hair and beauty business, whether it\u2019s a stunning Instagram feed, eye-catching retail displays, or cohesive branding across all touchpoints.<\/p>\n\n\n\n<p>But with so much competition, how do you ensure your business stands out? Ochuko Akpovbovbo, in conversation with <a href=\"https:\/\/www.milkkarten.net\/p\/whats-the-last-brand-you-unfollowed\">the Link in Bio<\/a> marketing newsletter, says that it\u2019s all about the look&nbsp; \u2013 \u201cIf I went on a brand&#8217;s IG page and liked what I saw, I was going to follow.\u201d The power is in the visuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Colour Psychology &amp; Trends<\/h2>\n\n\n\n<p>According to Alice Kirby, a salon marketing specialist at <a href=\"https:\/\/www.lockhart-meyer.co.uk\/using-colour-psychology-on-instagram-salon-social-media\/\">Lockhart Meyer<\/a>, colour can be a powerful marketing tool. It can trigger psychological reactions, influence mood, and prompt potential clients to take action. Salons, clinics, and spas can leverage current colour trends in the digital sphere to capture attention and convey the right message.<\/p>\n\n\n\n<p>Earthy tones like terracotta and sage green can convey a sense of calm and eco-friendliness, perfect for using in your spa\u2019s Instagram feed and printed ads if these values are important to your brand. Vibrant shades, like electric blue and neon pink, can exude energy and modernity, making them ideal for a playful hair studio. By aligning your colour palette with <a href=\"https:\/\/www.phorest.com\/blog\/sophia-hilton-branding-marketing-mot\/\">your brand identity<\/a>, whether luxurious, youthful, natural, or professional, you\u2019ll create a visual language that resonates with your target audience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/headcasehairstudio\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/24132556\/Screenshot-2024-10-24-at-06.22.52-1024x1008.png\" alt=\"\" class=\"wp-image-148144\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/24132556\/Screenshot-2024-10-24-at-06.22.52-1024x1008.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/24132556\/Screenshot-2024-10-24-at-06.22.52-300x295.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/24132556\/Screenshot-2024-10-24-at-06.22.52-768x756.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/24132556\/Screenshot-2024-10-24-at-06.22.52.png 1424w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>The neutral, earthy tones featured on <a href=\"https:\/\/www.instagram.com\/headcasehairstudio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Head Case Hair Salon&#8217;<\/a>s Instagram feed.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Remember, Inclusivity is Key<\/h3>\n\n\n\n<p>&nbsp;A successful visual marketing strategy should be inclusive. This means designing with colour accessibility in mind \u2013 ensuring your visuals have sufficient contrast and readability for people with colour and vision deficiencies. High contrast between text and background colours ensures that everyone can read your message clearly, no matter where they see it. Accessibility isn\u2019t just a design consideration; it\u2019s a way to broaden your audience and make your salon, clinic, or spa\u2019s brand welcoming to all.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>The team at <a href=\"https:\/\/www.instagram.com\/notanothersalon\" target=\"_blank\" rel=\"noreferrer noopener\">Not Another Salon<\/a> in Shoreditch showcases their inclusive space.<\/em><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DAtbcouInn9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DAtbcouInn9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DAtbcouInn9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Not Another Salon (@notanothersalon)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Attracting Attention with Your In-House Visuals<\/h2>\n\n\n\n<p>Your salon, spa, or clinic\u2019s interior design is the first thing clients see when they walk in, setting the tone for their entire experience. Use colour schemes, textures, and layout arrangements that reflect your brand\u2019s personality. A cohesive interior design can make your space feel more inviting and memorable, encouraging clients to stay longer and explore our services.<\/p>\n\n\n\n<p>Keep the flow of your space in mind. Design your layout to make clients feel comfortable, with clear pathways guiding them through different areas \u2013 from the reception to the retail section and treatment areas. Consider adding plants, artwork, or statement pieces that reinforce <a href=\"https:\/\/www.phorest.com\/blog\/guide-perfect-salon-photos\/\">your brand\u2019s aesthetic<\/a>.&nbsp;<\/p>\n\n\n\n<p>A good example of a salon that smashes this sentiment is <a href=\"https:\/\/www.phorest.com\/case-study\/house-of-quirk-salon-case-study\/\">House of Quirk<\/a> in Northwich, where clever interior choices mean salon chairs are located away from windows. When asked about this interior choice, co-owner Rae noted that the team wanted to create a salon that felt safe, comfortable, and relaxing for visitors. One way of doing this? Making sure onlookers weren\u2019t staring at them through the windows. This simple design choice enhances the salon\u2019s brand as one that has inclusivity at its core. How can your salon, clinic, or spa do that same?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Power of Strategic Lighting&nbsp;<\/h3>\n\n\n\n<p>Lighting is vital when creating the desired ambience of your salon.&nbsp; Bright, natural lighting not only highlights the quality of your work, but also creates a clean, modern feel. Use warm, soft lighting in waiting areas to relax clients, and consider adjustable lighting at styling stations to ensure treatments are showcased in their best visual environment.<\/p>\n\n\n\n<p>You can also highlight retail shelves with accent lights, highlighting your products and encouraging purchases. Clients are more likely to browse and buy when products are well-lit and easy to see. Think about spotlighting or backlighting to add a touch of luxury and enhance the overall shopping experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Showcase Products to Sell More<\/h3>\n\n\n\n<p>Effective visual merchandising is crucial to boosting your retail sales. Design eye-catching displays that showcase your best-selling and seasonal products. Arrange items in a way that tells a story, such as a \u201csummer essentials\u201d display with bright colours, or an \u201cautumn hair care\u201d collection with <a href=\"https:\/\/www.phorest.com\/blog\/autumn-salon-marketing-tips\/\">soothing, earthy tones<\/a>.<\/p>\n\n\n\n<p>Regularly refresh your displays to keep things interesting. Highlight special promotions or new arrivals to capture clients\u2019 attention, and use signage to promote limited-time offers. Make sure your retail area is accessible, organised, and easy for everyone to navigate, encouraging clients to add an extra item to their purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Going Green with Sustainable Salon Design<\/h3>\n\n\n\n<p>Did you know that <a href=\"https:\/\/www.businessdasher.com\/environmentally-conscious-consumers-statistics\/#:~:text=66%25%20of%20shoppers%20are%20now,their%20sense%20of%20social%20responsibility.\">85% of consumers<\/a> have become greener in their purchasing habits? It\u2019s become clear that <a href=\"https:\/\/www.phorest.com\/blog\/eco-friendly-spa-management\/\">eco-friendly salon design<\/a> not only benefits the environment, but also appeals to clients who prioritise sustainability. Use energy-efficient lighting, eco-friendly materials, and reusable or biodegradable products whenever possible. Decorate with natural elements like plants and sustainable wood to give your space a fresh, modern, and eco-conscious feel.<\/p>\n\n\n\n<p>Highlight your commitment to sustainability with small touches, like refillable product stations, recycling bins, and energy-saving appliances. Make sure to communicate your green initiatives to clients, so they know they\u2019re supporting a brand that cares about the planet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promoting Authenticity in Online Visual Marketing<\/h2>\n\n\n\n<p>In 2024, using beautiful images across your online platforms is no longer enough to grab attention \u2013 your visuals should tell a story. The more engaging, informative, and memorable your content is, the more likely it is to resonate with potential clients. A study from Stackla found that <a href=\"https:\/\/www.forbes.com\/sites\/committeeof200\/2024\/06\/18\/how-do-brands-tell-authentic-stories-in-the-age-of-ai\/\">nearly 90% of consumers<\/a> felt authenticity was essential to brand loyalty There are a few ways to do this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Storytelling<\/h3>\n\n\n\n<p>Today\u2019s consumers want more than just a static image. They want to be taken on a journey. Visual storytelling allows you to connect with your audience emotionally by showcasing the story behind your services. For salons, spas, and clinics, this could mean creating videos that illustrate the transformations that your clients experience, such as a step-by-step makeover, an aesthetic transformation from start to finish, or a behind-the-scenes look at how a new hair colour treatment is applied.<\/p>\n\n\n\n<p><strong>Phorest Tip: <\/strong>Check out our guide to <a href=\"https:\/\/www.phorest.com\/blog\/salon-social-media-hacks\/\">salon social media hacks<\/a> to find out more about building your portfolio and sharing it online with <a href=\"https:\/\/www.phorest.com\/features\/salon-management-app\/\">PhorestGo<\/a>!<\/p>\n\n\n\n<p>Platforms like Instagram Reels and TikTok are perfect for this kind of content, enabling you to share quick, engaging clips that tell a compelling story while showcasing your brand\u2019s authenticity- something consumers are increasingly drawn to in recent years. These stories are relatable, shareable, and a powerful way to build a connection with your audience.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Check out this video from <a href=\"https:\/\/www.instagram.com\/amitracokadiya\" target=\"_blank\" rel=\"noreferrer noopener\">Amitra &amp; Co<\/a>., showcasing a before and after hair transformation!<\/em><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C0h5hVLyjxR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C0h5hVLyjxR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C0h5hVLyjxR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by KADIYA AMITRA.CO | Angle Vale Salon (@amitracokadiya)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Authenticity and Diversity<\/h3>\n\n\n\n<p>Consumers are increasingly drawn to authentic, real-life content that they can relate to. A <a href=\"http:\/\/reports.gettyimages.com\/VisualGPS-Building-Trust-In-AI.pdf\">report from Getty Images<\/a> stated that 98% of consumers agree that &#8216;authentic&#8217; images and videos are pivotal in establishing trust.&nbsp; This means moving away from overly staged or edited images and embracing the beauty of real people and real moments.<\/p>\n\n\n\n<p>For salons, clinics, and spas, this means using photos and videos of your actual clients and staff, showing genuine smiles, natural poses, and the honest, everyday experiences that occur in your business. This approach not only builds trust, but also makes your brand feel more approachable and down-to-earth. This is more likely to attract new clients and encourage repeat ones.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Patricia Molloy at <a href=\"https:\/\/www.instagram.com\/dermaclinicmonkstown\" target=\"_blank\" rel=\"noreferrer noopener\">The Derma Clinic<\/a> envisions a regular client interaction.&nbsp;<\/em><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C_95p7-MoGL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C_95p7-MoGL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C_95p7-MoGL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by The Derma Clinic | Patricia Molloy (@dermaclinicmonkstown)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Diversity and inclusivity are also crucial elements of modern visual marketing. Showcasing different demographics, whether in terms of age, skin tone, hair type, or body shape, helps you appeal to a wider audience and reflects a more inclusive brand. Make sure your marketing materials represent the diverse beauty of your clients, so every potential visitor feels seen, welcomed, and celebrated by your brand.<\/p>\n\n\n\n<p>Pssst: when featuring your clients in pictures or videos online, don\u2019t forget to ask for consent! You can gather this during their appointment or in advance using Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/features\/digital-consultation-forms\/\">Digital Consultation Forms.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Tips for Salon Visual Marketing in 2024<\/h2>\n\n\n\n<p>Here are some key pointers to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make it bold, make it pop: <\/strong>Attention spans are short, so choose visual messaging that\u2019s clear, striking, and instantly engaging. Experiment with different Reel templates and TikTok trends, but avoid clutter \u2013 like excessive filters. Stand out without overwhelming the viewer; the goal is to catch attention quickly and hold it.<\/li><li><strong>Choose colours that speak:<\/strong> Pick colours that reflect your brand\u2019s vibe \u2013 whether it\u2019s calming pastels or bold shades. Keep contrast high for readability and inclusivity, and tap into seasonal trends to keep your visuals current. Remember \u2013 colours evoke emotion, so choose hues that match the message you want to convey.<\/li><li><strong>Focus on happy, positive vibes:<\/strong> Highlight joy and confidence in your visuals. Smile-filled images and videos resonate universally, creating an emotional connection. Capture genuine reactions and satisfaction to convey the positive experience your salon, spa, or clinic offers.<\/li><li><strong>Use real people for real impact:<\/strong> Showcase authentic photos of clients and staff. Real, diverse faces create a sense of relatability and trust. Embrace natural, candid shots over excessively edited images. User-generated content is gold \u2013 clients love seeing themselves featured, and it adds credibility to your brand.<\/li><li><strong>Centralise and simplify:<\/strong> Keep your visuals focused. The main subject \u2013 whether a product or client transformation \u2013 should be the focal point. Minimise distractions and keep designs clean, guiding viewers directly to your message. A clear, centralised design ensures your audience knows where to look first.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Create Visuals that Connect<\/h2>\n\n\n\n<p>From your online identity to the visual merchandising of your retail display and interior decor, choosing the right colours, showcasing the right people, and crafting engaging visuals can help make your salon, spa, or clinic stand out in a crowded market and attract clients who are happy to come back over and over again.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p><span style=\"font-weight: 400;\">Interested in learning more salon management tips &amp; tricks like these?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscribe to the Phorest Blog!<\/span><\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/blog\/\" style=\"color:white; text-decoration:none;\"  target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Subscribe!\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In 2015, results from a study made by technology giant Microsoft revealed humans have shorter attention span than goldfish. Yes, you read that right. While goldfish are believed to have a 9-second attention span, we have fallen from 12 seconds in 2000 to 8 seconds, 15 years later. Over a decade of digital screens and lifestyles. Keep this in mind when you create your next salon visual marketing campaign: you&#8217;ve got one chance to catch your viewer&#8217;s attention before they click on something else. Will you hit or miss? The power is in the visuals.<\/p>\n","protected":false},"author":40096,"featured_media":124074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11228],"tags":[11500,11482,11690,11489,11483,11484,11485,13562,13563],"class_list":["post-148209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing-ae","tag-advice-ae","tag-beauty-salon-marketing-ae","tag-brand-ae","tag-facebook-marketing-ae","tag-hair-and-beauty-2-ae","tag-marketing-2-ae","tag-salon-marketing-ae","tag-salon-visuals-ae","tag-visual-marketing-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salon Visual Marketing: The Golden Rules To Stand Out | Phorest<\/title>\n<meta name=\"description\" content=\"Boost your salon\u2019s visibility with visual marketing tips. 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