{"id":150626,"date":"2025-02-04T15:58:48","date_gmt":"2025-02-04T15:58:48","guid":{"rendered":"https:\/\/www.phorest.com\/?p=150626"},"modified":"2025-02-18T17:08:33","modified_gmt":"2025-02-18T17:08:33","slug":"digital-loyalty-referrals-whats-new-at-phorest","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ae\/blog\/digital-loyalty-referrals-whats-new-at-phorest\/","title":{"rendered":"Digital Loyalty &#038; Referrals: What&#8217;s New at Phorest"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Digital Loyalty &amp; Referrals: What\u2019s New at Phorest\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5rxJLylajQ5uhVjDffdV7e?si=2a64aeb584aa40b0&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today\u2019s digital world, traditional methods need an upgrade.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>That\u2019s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it easier than ever to reward repeat visits and turn happy clients into your best promoters. After all, referred visitors are likely to bring in <a href=\"https:\/\/hbr.org\/2024\/06\/research-customer-referrals-are-contagious\">up to 57% more new clients<\/a> through referrals than other clients.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-1024x683.jpg\" alt=\"\" class=\"wp-image-124045\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/22101944\/BuildOnRelationships-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Let\u2019s explore how these new features work \u2013 and why they\u2019re must-haves for salons, clinics, and spas aiming to grow in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Evolution of Loyalty \u2013 From Treatcard to Digital Loyalty<\/h2>\n\n\n\n<p>The days of keeping track of physical loyalty cards are over. Phorest\u2019s updated Digital Loyalty programme takes the beloved Treatcard system to the next level, combining the convenience of technology with the power of client retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s New?<\/h3>\n\n\n\n<p>With Digital Loyalty, your clients can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Access their Treatcard<\/strong> \u2013 anytime, through your salon, spa, or clinic\u2019s <a href=\"https:\/\/www.phorest.com\/features\/online-booking\/\">online booking<\/a> or <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\">Branded App<\/a>.<\/li><li><strong>Track their points and rewards<\/strong> \u2013 in real-time, giving them full visibility into what they\u2019ve earned, and what\u2019s available to redeem.<\/li><li><strong>Use their Treatcard barcode and number<\/strong> \u2013 digitally, eliminating the need for physical cards entirely.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why it Matters<\/h3>\n\n\n\n<p>\u201cAt our salon and barbershop, rewarding our guests for their loyalty is a top priority. With Phorest, doing so is a breeze. The programme is easy to use, fun, and digital, making it simple for our guests to see how many points they&#8217;ve earned.\u201d \u2013 Christina Yun, Co-Owner &amp; Stylist at <a href=\"https:\/\/www.dollhousehair.ca\/\">Dollhouse Hair Boutique<\/a> (Edmonton, Canada)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"463\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/16092725\/image.png\" alt=\"\" class=\"wp-image-150069\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/16092725\/image.png 964w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/16092725\/image-300x144.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/16092725\/image-768x369.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p>When clients can easily see and redeem their rewards, they\u2019re more likely to stay engaged and book their next appointment. This improved accessibility increases retention rates and ensures your loyalty programme delivers results.<\/p>\n\n\n\n<p>Plus, it\u2019s a more sustainable and streamlined alternative to traditional physical cards. No more lost cards or missed opportunities \u2013 just a digital-first loyalty programme that works for everyone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Word-of-Mouth Referrals, Reinvented&nbsp;<\/h2>\n\n\n\n<p>Referrals have always been one of the most effective ways to grow a salon, clinic, or spa\u2019s new clientele \u2013 but managing them can be tricky. Enter Phorest\u2019s new <a href=\"https:\/\/www.phorest.com\/features\/referrals\/\">Referrals feature<\/a>, a simple, automated solution that turns happy clients into your best promoters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is the Referrals Feature?<\/h3>\n\n\n\n<p>This innovative tool allows your existing clients to share your salon, clinic, or spa with their friends through a unique referral link. These links can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shared easily via email, SMS, WhatsApp, or social media.<\/li><li>Accessed through your salon, spa, or clinic\u2019s online booking system or <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\">Branded App<\/a>.<\/li><\/ul>\n\n\n\n<p>Here\u2019s how the referrer and the new client will benefit:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>New clients receive a customisable reward voucher, valid for their first appointment.<\/li><li>Referrers earn their reward once the new client completes their visit.<\/li><\/ul>\n\n\n\n<p>It\u2019s a win-win that rewards loyalty and brings in new clients who are more likely to stick around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supercharging Your Referral Marketing<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/wisernotify.com\/blog\/word-of-mouth-marketing-stats\/#:~:text=%26%20sign%2Dups.-,Top%20WOMM%20Statistics,more%20confident%20in%20a%20product.\">88% of consumers trusting peer recommendations,<\/a> word-of-mouth marketing has always been a salon, spa, and clinic\u2019s best friend. However, manual referral programmes often lack structure and scalability. Phorest\u2019s Referrals feature changes the game by automating the process and making it measurable. With the ability to track referrals and customise rewards, your business can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encourage clients to advocate for their favourite salon, spa, or medi-aesthetic clinic<\/li><li>Attract high-quality, engaged new clients who are likely to become regulars<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/09\/23082324\/asiakaskokemus.jpg\" alt=\"\" class=\"wp-image-146836\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/09\/23082324\/asiakaskokemus.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/09\/23082324\/asiakaskokemus-300x300.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/09\/23082324\/asiakaskokemus-150x150.jpg 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>\u201cAs a salon owner, finding new clients has always been a challenge, especially ones who keep coming back. The new Referrals feature from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I\u2019ve seen a noticeable boost in new and returning clients since launching the campaign.\u201d \u2013 Jimmy Sharpe, Manager of <a href=\"https:\/\/www.jakatasalon.co.uk\/\">Jakata Salon<\/a> (Warrington, UK)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How it Works<\/h3>\n\n\n\n<p>Phorest\u2019s Referral feature is as simple as 1-2-3:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Share: <\/strong>Your client receives a unique referral link and shares it with friends.<\/li><li><strong>Book:<\/strong> The new client books their first appointment using the link and receives their reward voucher.<\/li><li><strong>Reward:<\/strong> The referrer earns the reward once the new client completes their visit.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-1024x682.png\" alt=\"\" class=\"wp-image-150358\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-1024x682.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-300x200.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-768x512.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-1536x1024.png 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/20121647\/Lifestyle4-min_11zon-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With everything tracked and managed in Phorest, it\u2019s effortless to set up and monitor results. The Referrals feature doesn\u2019t just bring in new clients; it builds lasting relationships that fuel long-term growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Digital Loyalty and Referrals Work Together<\/h2>\n\n\n\n<p>Phorest\u2019s Digital Loyalty and Referrals features aren\u2019t just standalone tools. Together, they create a seamless cycle of client retention and acquisition that fuels growth for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Turning New Clients into Loyal Customers<\/h3>\n\n\n\n<p>Referrals bring in high-quality new clients \u2013 people who trust your existing clients\u2019 recommendations and are excited to try your services. But the real magic happens when those new clients become repeat visitors.<\/p>\n\n\n\n<p>That\u2019s where Digital Loyalty can help. By rewarding clients for their continued visits, you create an incentive for new clients to come back, book their next appointment, and keep engaging with your salon, spa, or clinic. After all, referred clients have a <a href=\"https:\/\/firework.com\/blog\/referral-marketing-statistics#:~:text=Customers%20referred%20by%20others%20have,generated%20through%20other%20marketing%20methods.\">37% higher retention rate<\/a> than those acquired through other methods, proving their long-term value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Complete Client Lifecycle<\/h3>\n\n\n\n<p>With these two features working hand-in-hand, your business is equipped&nbsp; to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Attract New Clients:<\/strong> Use referrals to expand your client base with minimal effort.<\/li><li><strong>Reward Loyalty:<\/strong> Keep both referrers and new clients engaged through the Digital Loyalty programme.<\/li><li><strong>Encourage Repeat Business:<\/strong> Make it easy for clients to track their rewards and stay connected, through your Branded App or online booking portal.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Maximising Your Digital Loyalty and Referral Programmes<\/h2>\n\n\n\n<p>Ready to make the most out of Phorest\u2019s Digital Loyalty and Referrals features? Here are some quick, actionable tips to help you boost client engagement and drive business growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For Digital Loyalty<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Spread the Word:<\/strong> Let your clients know about the new digital features. Use <a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\">email and SMS marketing<\/a>, social media, and in-store signage to highlight how easy it is for clients to access their Digital Loyalty card through your Branded App or online booking system.<\/li><li><strong>Highlight the Benefits:<\/strong> Emphasise the convenience and rewards your clients can enjoy. For example: <em>\u201cCheck your points anytime and see what rewards you\u2019ve unlocked \u2013 no card required!\u201d<\/em><\/li><li><strong>Incentivise Engagement:<\/strong> Encourage clients to log in and explore the new system. Offer a bonus reward or double points for their first digital redemption to spark excitement.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">For Referrals<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make it Easy to Share:<\/strong> Create engaging marketing campaigns encouraging clients to use their referral links. Phrases like, <em>\u201cShare the love and get rewarded!\u201d<\/em> or, <em>\u201cRefer a friend and earn 50DH off!\u201d <\/em>can be highly effective.<\/li><li><strong>Use Automation:<\/strong> Set up <a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\">automated email or SMS reminders<\/a> to nudge clients about the referral programme.<\/li><li><strong>Add a Sense of Urgency:<\/strong> Run limited-time campaigns to encourage immediate action. For example, \u201cThis month only: Double rewards for every friend you refer!\u201d<\/li><\/ul>\n\n\n\n<p>\u201cOver the years, the Branded App has grown in functionality and intelligence. Now, with the additions of Digital Loyalty and Referrals, our digital relationship with our clients is much stronger,\u201d \u2013 Mike Messenger, Salon Director at <a href=\"https:\/\/edshair.co.uk\/\">Ed\u2019s Hair<\/a> (Bramhall, UK).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/03\/15143936\/Tipping-MoneySaving-min.png\" alt=\"\" class=\"wp-image-140690\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/03\/15143936\/Tipping-MoneySaving-min.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/03\/15143936\/Tipping-MoneySaving-min-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/03\/15143936\/Tipping-MoneySaving-min-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/03\/15143936\/Tipping-MoneySaving-min-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>By promoting these features and adding creative incentives, you\u2019ll create a buzz that keeps your current clients engaged \u2013 while also bringing in new ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Transform Your Salon\u2019s Growth?<\/h2>\n\n\n\n<p>Whether you&#8217;re looking to retain your regulars, grow your client base, or streamline your processes, our new Digital Loyalty and Referral features are designed to help your business thrive.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Explore these features today, or book a demo to see them in action!<\/p>\n<\/h2>\n  \n  <\/div>\n                      <a href=\"https:\/\/www.phorest.com\/ae\/custom-demo\/?request_type=Demo%20request\" style=\"color:white; text-decoration:none;\" class=\"rounded btn-demo-cta button bg-red text-white hover:bg-red-light md:px-8 rounded-none mb-4 sm:mb-0\" data-ol-has-click-handler=\"\">\n                  Book a demo!\n              <\/a>\n            <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today\u2019s digital world, traditional methods need an upgrade. That\u2019s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it &hellip; <a href=\"https:\/\/www.phorest.com\/ae\/blog\/digital-loyalty-referrals-whats-new-at-phorest\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":150045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11156,11591,10911,12662],"tags":[12820,13713,12818],"class_list":["post-150626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loyalty-sales-marketing-ae","category-software-updates-ae","category-uncategorized-ae","category-website-apps-ae","tag-client-referrals-ae","tag-digital-loyalty","tag-referrals-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Loyalty &amp; Referrals: What&#039;s New at Phorest | Phorest<\/title>\n<meta name=\"description\" content=\"Discover how Phorest&#039;s Digital Loyalty &amp; 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