Preventing Bullying in Your Salon or Spa Business
It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more acutely. Creating a safe and supportive space is not just about enhancing the work experience for our teams; it’s also about ensuring that our clients … Continued
Read articleEco-Friendly Spa Management: Sustainable Practices for a Greener Business
As a spa business, you positively impact the health and well-being of your clients every single day; it’s your speciality. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued
Read articleThe Importance & Benefits Of Having A Salon/Spa Business Plan
It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there will be no profit left. A salon/spa business plan helps to clarify your thoughts and ideas and can act as working document that you refer … Continued
Read articleSpark Up Summer With Salon Business Collaborations
Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued
Read article7 min
Med Spa Scheduling Software: How to Handle Multi-Location, Multi-Provider Bookings Without the Chaos
The best aesthetic clinic scheduling software does more than book appointments. It manages providers, rooms, and equipment as connected resources; automates waitlists and processing time; and keeps every location in sync in real time. If your platform can’t handle multi-provider visits, series bookings, and room conflicts automatically, you’re the one doing the scheduling, not the … Continued
Read article6 min
Best All-in-One Salon Software for Premium Hair & Beauty Businesses: A 2026 Buyer’s Guide
The best software for a premium hair and beauty salon is a single, all-in-one platform that handles booking, client relationships, marketing, payments, staff management, and reporting, instead of a patchwork of disconnected apps. For salons that operate as a serious, growth-minded business rather than a walk-in shop, Phorest is built specifically for this job: an … Continued
Read article6 min
AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa?
TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions). At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued
Read article8 min
How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond
For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down? Not exactly the relaxing, … Continued
Read articleBased in Sydney, Bliss Day Spa is led by owner Daniela Boerma, whose passion for beauty, skin health, and genuine client care has shaped a welcome experience where every guest feels comfortable, heard, and looked after. Here’s how Daniela uses Phorest to gain more freedom while running a successful spa.
Click play on the video to hear her story ▶️
When I look back at where I was five years ago to where I am now, there’s no comparison.
Daniela Boerma
Owner of Bliss Day Spa
For Daniela Boerma, Bliss Day Spa has always been more than a business. Her journey began at 16, inspired by her father’s encouragement, and shaped by years of hands-on experience and growth. After running her beauty business from home for 20 years while raising her family, Daniela eventually reached the point where expansion became the natural next step. Her home had filled with machines, treatment spaces, and growing demand. Bliss Day Spa needed room to become what Daniela knew it could be.
As the business grew, Daniela needed software that could support her not only as an owner but also as a person with a life outside the spa. Before Phorest, taking time away felt difficult. Whether she was at home, travelling, or trying to enjoy a break, Daniela found herself constantly calling the business to check in with her team.
Phorest changed that rhythm. With the PhorestGo app, Daniela can log in whenever she needs to, check how the team is doing, manage wages, and stay connected to the business without interrupting its day-to-day flow.
“For me, the on-the-go app was amazing. I was able to log in at any particular time of the day or night. I could accept invitations to go fishing with my husband, or go on holidays, or have weekends away, and I could do my wages. I could check in to see whether the girls were busy, and it has literally changed my life.”
For Daniela, Phorest created a new sense of ease as a business owner. She no longer had to rely on constant phone calls throughout the day. Instead, she has the tools to lead with clarity while giving her team the space to do their best work.
For a busy salon or spa owner, that kind of freedom is important. Phorest gives Daniela the confidence to step back without losing touch, helping her lead Bliss Day Spa with more balance, control, and peace of mind.
One of the biggest reasons Daniela chose Phorest was the ease of managing stock and inventory. After researching software options for a couple of years, she used the time during the pandemic to look closely at the business and make a confident decision about what Bliss Day Spa needed next.
For Daniela and her team, Phorest brought more structure and speed to a task that used to take up valuable time. Stock management became a smoother part of the weekly rhythm.
“What sealed the deal for me was the fact that we could do our inventory so easily. We do our inventory once a week, and our receptionist absolutely loves it. It simplifies things for her and reduces her time doing the stocktake remarkably.”
That efficiency has created a smoother working day for the front desk and the wider team. Tasks that once felt time-consuming now feel manageable, giving staff more time to focus on clients and the warm, welcoming experience Bliss Day Spa is known for.
For Daniela, that practical simplicity sealed the deal. Phorest helped reduce admin pressure and gave the team tools they could use confidently every week.
As a business owner, Daniela values the ability to understand what works. With Phorest, Bliss Day Spa can access reports quickly and compare performance across key areas such as revenue, profit and loss, client retention, and average client spend.
That visibility helps Daniela fine-tune the business with confidence. She can review which treatments perform best, identify services that may no longer serve the business, and make informed decisions about the spa menu.
The reporting also feels accessible. Daniela had struggled with analytics in previous software, which delayed her move to a new system. With Phorest, she found the reports easy to access and simple to understand.
“The analytics and reporting systems are so easy to access. I can check on what’s working in our salon treatment-wise. We can go into our top treatment services, and that way I can reduce our menu if some services aren’t working for us.”
That ease has made reporting part of how Bliss Day Spa operates. Instead of guessing, Daniela can use real data to spot opportunities, improve performance, and keep the business moving in the right direction.
Bliss Day Spa puts care at the centre of every client interaction. Daniela and her team want every guest to feel comfortable, welcome, and supported from the moment they walk through the door. The spa has carefully considered accessibility, with downstairs treatment rooms for clients who use wheelchairs, elderly clients, or guests who cannot access the upstairs rooms.
Phorest supports that level of care by making the client journey easier to manage. The booking system allows the team to schedule repeat appointments quickly, even for clients who like to book a full year in advance. In just a few clicks, the team can schedule 12 monthly appointments and print the plan before the client leaves. Automated email reminders also reduce pressure on reception while helping clients remember their appointments. That saves time for the team and keeps the experience smoother for guests.
Reflecting on the experience of switching to Phorest five years ago, Daniela recalls having the typical “fear” of change. But since this departure from her comfort zone, she hasn’t looked back once.
“I have absolutely grown since bringing on Phorest… even my accountant said ‘wow!’ Phorest supported me immensely through the transition. We started with an online course and then migrated into the tutorials with our educator. The staff embraced it enormously. I found it very easy, surprisingly. And, it’s just made our business move forward in leaps and bounds. “
