{"id":174644,"date":"2026-07-14T12:58:04","date_gmt":"2026-07-14T12:58:04","guid":{"rendered":"https:\/\/www.phorest.com\/about\/bcorp\/"},"modified":"2026-07-17T16:41:11","modified_gmt":"2026-07-17T16:41:11","slug":"bcorp","status":"publish","type":"page","link":"https:\/\/www.phorest.com\/au\/about\/bcorp\/","title":{"rendered":"B Corp"},"content":{"rendered":"\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns w-full max-w-full m-0 p-0 is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column w-full max-w-full is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped gallery-new-height wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075421\/collage-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img-1024x682.webp\" alt=\"\" class=\"wp-image-174636\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img-1024x682.webp 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img-300x200.webp 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img-768x511.webp 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img-1536x1022.webp 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152639\/bcorb-sign-img.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075429\/collage-3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"contained-height-large\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075432\/collage-4.jpg\" alt=\"VAT Increase Hairdressing Ireland\"\/><\/figure>\n<\/figure>\n\n\n<div class=\"align wp-block-welcome\">\n\n  \n\n  <div class=\"overflow-hidden\">\n      <div class=\"m-auto my-8 w-4\/5 \">\n            <\/div>\n          \n      <div class=\" bg-gradient-to-b from-white to-grey-lighter \">\n          <div class=\"bg-no-repeat px-4 md:px-0 md:flex md:flex-wrap  sm:pt-40  pb-32 md:bg-fixed bg-staff-sizexs sm:bg-staff-size bg-center-bottom md:bg-staff-sizelg xl:bg-staff-sizexlg md:bg-staff-pos \" style=\"background-image:url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/17152414\/bcorp-quote-img.webp);\">\n                  <div class=\"w-full md:w-1\/2 pt-20 hidden md:block\" >\n                                                                                  <\/div>\n                  <div class=\"w-full md:w-1\/2 pb-56 md:pb-40 md:pt-40\">\n                                                                                          <div class=\"w-full lg:w-3\/4 text-xl has-quote\">\n                          <img decoding=\"async\" data-inviewport=\"scale-in\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/welcome_quote.png\" alt=\"welcome-quote\" class=\"lazy md:-mb-20 md:-ml-32 block mb-8\">\n                          \u201cSince Phorest was founded in 2003, our goal has been to build a business that genuinely supports the salon industry long after we are gone.\u201d\n                        <\/div>\n                                                                   <ul class=\"  mt-8 pt-8\">\n                                                  <li class=\"arrow-staff text-lg flex flex-wrap  \">\n                            <span data-inviewport=\"scale-in\" class=\"-mt-4 hidden md:inline-block \"><\/span>\n                            <p>Ronan Perceval<\/p> \n                             \n                              <p class=\"w-full md:pl-20 text-sm\"> Founder &amp; CEO of Phorest<\/p> \n                             \n                          <\/li>\n                                                                              <\/ul>\n                                        <\/div>\n                                    <div class=\"w-full md:w-1\/2 pt-20 hidden md:block\" >\n                      <picture>\n                        <source srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/sqiggle-tight.webp\" type=\"image\/webp\">\n                        <source srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/sqiggle-tight.png\" type=\"image\/jpeg\"> \n                        <img decoding=\"async\" data-inviewport=\"scale-in\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/sqiggle-tight.png\" alt=\"sqiggle-bg\" class=\"lazy -mb-64 hidden md:block mt-12\">\n                      <\/picture>\n                  <\/div>\n                            <\/div>\n                <\/div>\n  <\/div>\n\n\n  <div>\n    <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-green-dark-color has-text-color has-link-color wp-elements-1f7b59e493fb7281d4f4e388385a9a38\">Why we expect better<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">B Corp is a certification for companies that meet B Lab Standards for social and environmental performance, transparency, and accountability. To achieve it, Phorest completed the B Impact Assessment, an independent evaluation across five areas: Governance, Workers, Community, Environment, and Customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the end of the process, applicants receive a B impact score which measures a company&#8217;s verified social and environmental impact against B Lab&#8217;s global standards. It is an independent benchmark of how a business creates positive impact for people, communities, and the planet. We\u2019re proud that Phorest received a B impact score of 89, but see this as a starting point, not a finish line.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Certification is only part of the story. The bigger change is legal. Phorest&#8217;s constitution has been formally amended to include all of our stakeholders: clients, employees, industry, environment, and shareholders. Through B Corp&#8217;s <\/span><b>Mission Lock<\/b><span style=\"font-weight: 400;\">, we&#8217;re now required to weigh every one of these when we make decisions, not just when it&#8217;s convenient. That commitment is protected even through future ownership changes, so it can&#8217;t be quietly set aside in the long term.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Phorest is part of a global community of businesses working toward a more inclusive, equitable, and regenerative economy, built on the idea that companies should create value for <\/span><b><i>all<\/i><\/b><span style=\"font-weight: 400;\"> stakeholders, not just shareholders.<\/span><\/p>\n\n\n\n<p><strong>Learn more about B Corp certification at <a href=\"http:\/\/bcorp.com\" target=\"_blank\" rel=\"noreferrer noopener\">bcorp.com<\/a>&nbsp;<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns max-w-full w-full leaf-bg-bof has-green-dark-background-color has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-3591ae37c19eb95b35898da12da1a350\">The Values That Brought Us Here<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-81c894db7d552ad94cb02ad520a22fef\">This certification is a formal recognition of a philosophy Phorest has lived by since day one: <\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-a645a4b5c5f818fb15313b159b5525d9\">Seirbh\u00eds Go Hiontach, Irish for &#8220;wonderful service.&#8221; You can see it in the choices we&#8217;ve made along the way.<\/p>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-textandmedia\">\n      <section>\n    <div class=\"container m-auto flex flex-wrap w-full justify-between\">\n                          <div class=\"flex flex-wrap md:items-center py-8 w-full  \">\n          <div class=\"w-full md:w-3\/5\">\n            <div class=\" pr-16 \">\n                            <h2>A product shaped by our community<\/h2>\n<p>We build Phorest around real feedback from the salons, spas, and clinics we serve, and we&#8217;ve lobbied governments alongside many of you to support this industry.<\/p>\n\n            <\/div>\n  \n          <\/div>\n          <div class=\"w-full md:w-2\/5\">\n                                    <img decoding=\"async\" class=\"object-cover object-center w-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075436\/scroll-1.jpg\" alt=\"scroll 1\" style=\"min-height:200px;\">\n                      <\/div>\n  \n        <\/div>\n              <div class=\"flex flex-wrap md:items-center py-8 w-full  md:flex-row-reverse  \">\n          <div class=\"w-full md:w-3\/5\">\n            <div class=\" pl-16 \">\n                            <h2>Ownership that reflects our values<\/h2>\n<p>25% of Phorest is owned by our employees.<\/p>\n\n            <\/div>\n  \n          <\/div>\n          <div class=\"w-full md:w-2\/5\">\n                                    <img decoding=\"async\" class=\"object-cover object-center w-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075440\/scroll-2.jpg\" alt=\"scroll 2\" style=\"min-height:200px;\">\n                      <\/div>\n  \n        <\/div>\n              <div class=\"flex flex-wrap md:items-center py-8 w-full  \">\n          <div class=\"w-full md:w-3\/5\">\n            <div class=\" pr-16 \">\n                            <h2>A workplace built for growth<\/h2>\n<p>50% of our management team are women, and our mean gender pay gap sits at just 4%, less than half the Irish national average.<\/p>\n\n            <\/div>\n  \n          <\/div>\n          <div class=\"w-full md:w-2\/5\">\n                                    <img decoding=\"async\" class=\"object-cover object-center w-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075444\/scroll-3.jpg\" alt=\"scroll 3\" style=\"min-height:200px;\">\n                      <\/div>\n  \n        <\/div>\n              <div class=\"flex flex-wrap md:items-center py-8 w-full  md:flex-row-reverse  \">\n          <div class=\"w-full md:w-3\/5\">\n            <div class=\" pl-16 \">\n                            <h2>Roots that run deep<\/h2>\n<p>Through the Phorest Forest, we&#8217;ve planted a tree for every new salon that joins us, 800 trees in 2024 alone, and purchased 15 acres of forestry in Co. Longford, Ireland. In 2025, Phorest made six-figure charitable donations to over 20 organisations, and the team completed 712 hours of paid volunteer work.<\/p>\n\n            <\/div>\n  \n          <\/div>\n          <div class=\"w-full md:w-2\/5\">\n                                    <img decoding=\"async\" class=\"object-cover object-center w-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075448\/scroll-4.jpg\" alt=\"scroll 4\" style=\"min-height:200px;\">\n                      <\/div>\n  \n        <\/div>\n              <div class=\"flex flex-wrap md:items-center py-8 w-full  \">\n          <div class=\"w-full md:w-3\/5\">\n            <div class=\" pr-16 \">\n                            <h2>B Corp Beauty Coalition<\/h2>\n<p>Several years ago, we welcomed Paolo Braguzzi, former CEO of Davines, to the Phorest Board. Paolo helped build one of the first Certified B Corporations in the beauty industry and co-founded the B Corp Beauty Coalition. Phorest is a member of this coalition too.<\/p>\n\n            <\/div>\n  \n          <\/div>\n          <div class=\"w-full md:w-2\/5\">\n                                    <img decoding=\"async\" class=\"object-cover object-center w-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/07\/16075452\/scroll-5.jpg\" alt=\"scroll 5\" style=\"min-height:200px;\">\n                      <\/div>\n  \n        <\/div>\n                <\/div>\n  <\/section>\n  \n    \n  <div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n  <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-green-dark-color has-text-color has-link-color has-3-xl-font-size wp-elements-3fffe371b0dadaf9ecc5b800a82945f7\">What&#8217;s Next<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A milestone for our industry, not just for us. Becoming a B Corp doesn&#8217;t make Phorest exceptional, and we hope it doesn&#8217;t stay a differentiator for long. As a B Corp in the salon, spa and clinic technology space, we&#8217;re counted among businesses leading a global movement toward a more inclusive, equitable, and regenerative economy. Our hope is that this becomes the standard to which the whole industry holds itself.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This certification isn&#8217;t a finish line. It&#8217;s another step forward. Over the coming months. We use this space to spotlight others walking the same path:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Client spotlights:<\/b><span style=\"font-weight: 400;\"> salons, spas, and clinics raising the bar in their own businesses<\/span><\/li>\n\n\n\n<li><b>Partner and supplier spotlights:<\/b><span style=\"font-weight: 400;\"> organisations we work with who share this commitment<\/span><\/li>\n\n\n\n<li><b>Our own journey: <\/b><span style=\"font-weight: 400;\">updates on how we&#8217;re living up to our B Corp commitments and where we still have work to do.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns w-full max-w-full logo-bg has-green-dark-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-xl-font-size wp-elements-b1c1a3e9c156be4bd29ad3ad3b44fd68\"><span style=\"font-weight: 400;\"><strong>We expect better. Because you expect better. And we&#8217;re proud to keep raising the bar for our industry, together.<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns faq-bof max-w-full w-full has-green-dark-background-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section id=\"state-faqs\" class=\"relative pt-8 mb-0\">\n  <section class=\"relative pt-10\">\n    <div class=\"container\">\n                    <h2 class=\"text-3xl text-center max-w-2xl mx-auto leading-tight\">B Corp FAQs<\/h2>\n              <div class=\"accordion-container self-close w-full max-w-3xl mx-auto\">\n                            <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What is a Certified B Corporation? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>A Certified B Corporation (B Corp) is a company verified by B Lab, an independent non-profit, to meet high standards of social and environmental performance, accountability, and transparency.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Is Phorest a Certified B Corporation? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>Yes. Phorest is a Certified B Corporation, verified by B Lab against these standards.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">When was Phorest certified? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>Phorest was certified as a B Corporation in July 2026.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What does it mean for customers? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>It means Phorest is legally required to consider the impact of its decisions on customers, employees, community, and the environment, not just shareholders. Customers can trust that the standards behind Phorest&#8217;s governance, workers, community, and environmental impact are independently verified rather than self-reported.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What standards does Phorest meet? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>Phorest meets B Lab&#8217;s Standards across five areas: Governance, Workers, Community, Environment, and Customers, verified through the B Impact Assessment.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What is a B Impact Score? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>What is a B Impact Score?<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What is Phorest&#039;s B Impact Score? <\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p>Phorest received a B Impact Score of 89, scoring particularly highly across our workplace practices and community commitments, including gender pay equity and volunteer hours, alongside strong performance across governance, customers, and environment.<\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                      <\/div>\n\n    <\/div>\n<\/section>\n<\/section><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\nsection.container.page-content {\n    max-width: 100%;\n    padding: 0;\n    margin: 0;\n}\n\n.gallery-new-height img {\n    max-height: 250px !important;\n    \/* object-fit: contain !important; 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