{"id":28965,"date":"2018-03-12T17:30:07","date_gmt":"2018-03-12T16:30:07","guid":{"rendered":"https:\/\/www.phorest.com\/?p=28965"},"modified":"2019-03-14T10:27:17","modified_gmt":"2019-03-14T09:27:17","slug":"phorest-fm-episode-66","status":"publish","type":"podcast","link":"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/","title":{"rendered":"The Salon Owners Podcast: Phorest FM Episode 66 (Lighting Tips)"},"content":{"rendered":"<p>Welcome to the Salon Owner\u2019s Podcast, Phorest FM Episode 66.\u00a0Co-hosted by Killian Vigna and Zo\u00e9 B\u00e9lisle-Springer, Phorest FM is a weekly show that puts forth a mix of interviews with industry thought-leaders, salon\/spa marketing tips, company insights and information on attending Phorest Academy webinars. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.<\/p>\n<p><!--more--><\/p>\n<h2>Phorest FM Episode 66<\/h2>\n<p>Ever walked into a hospital and thought: <em>&#8220;Woah, why is it so bright?&#8221;\u00a0<\/em>Or perhaps have you experienced the other end of the spectrum in work or at home: <em>&#8220;I can&#8217;t see anything, I need more light.&#8221;\u00a0<\/em>In this episode of Phorest FM, Killian and Zoe take their\u00a0usual mid-month break from interviews to discuss recent Phorest Salon Software blogs. Find out about the different types of lighting, what each is best for and what you should look out for when playing with the light in your salon or spa. Then, get inspired by some online education resources and marketing ideas.<\/p>\n<blockquote><p>Related:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.phorest.com\/au\/blog\/salon-lighting-interior-design\/\">Top Salon Lighting Tips To Complement Your Interior Design<\/a><\/li>\n<li class=\"p1\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.phorest.com\/au\/blog\/alternative-online-salon-courses\/\">10 Alternative Online Salon Courses That Will Help You Grow<\/a><\/p>\n<\/li>\n<li class=\"p1\">\n<p class=\"entry-title\"><a href=\"\/?p=27573\">Salon Marketing Opportunities To Avail Of This Coming March<\/a><\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<h3>Audio<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/mnnv3-8cfb03&amp;?from=site&amp;vjs=1&amp;skin=7&amp;fonts=Helvetica&amp;auto=0&amp;download=0\" width=\"100%\" height=\"400\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Leave a Rating\u00a0&amp; Review:\u00a0<a href=\"https:\/\/bit.ly\/phorestfm\"><span class=\"s2\"><strong>https:\/\/bit.ly\/phorestfm<\/strong><\/span><\/a><\/p>\n<h3>Transcript<\/h3>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Welcome to the Phorest FM podcast, episode 66. I&#8217;m Killian Vigna.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> And I&#8217;m Zoe Belisle-Springer.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna<\/strong>: This week&#8217;s episode will feature discussions around some of March&#8217;s popular material on the Phorest Blog. We&#8217;ll discuss interior design lighting tips, online education, and marketing ideas for your salon or spa.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> As always, we top off the show with our upcoming Phorest Academy webinars.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> So grab yourself a cup of coffee, sit back, relax, and join us weekly for all your salon&#8217;s business and marketing needs. <\/span><span class=\"s1\">Good morning, Zoe.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong>\u00a0Good morning, Killian. How are things?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> I&#8217;m good now, yeah. Yourself?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Pretty good. Pretty good. I mean, we&#8217;re back in the snow again in Montreal.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> We&#8217;re prepared for a Pest from the West. We had the Beast from the East there, last week, or two weeks ago. Yeah, which is mad, because we&#8217;re in the second week of March, which brings us to your blog episode.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. There&#8217;s quite a few things that have been going on on the blog. There&#8217;s a bit of chat about GDPR, obviously, which is an ongoing thing for salon owners to prepare for, May 25th. Apart from that, there have been a few articles that have stood out, in terms of the engagement. One of those was the lighting tips to complement interior design. It&#8217;s interesting how lighting can actually change either the vibe of your salon, or how your retail display stands out, or the day-to-day tasks. There&#8217;s different types of lighting.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> I had a look at the blog, and I&#8217;m not going to lie. What was it, the second two that you&#8217;re going to talk about?<span class=\"Apple-converted-space\">\u00a0 <\/span>I never even knew that was the right name for them. So you might need to give a bit of context around those.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. Well, there&#8217;s mainly three big types of lighting. There&#8217;s ambient lighting, which is your kind of primary light switch when you go into a room, turn on a light. That&#8217;s kind of your ambient lighting. This is obviously something that you need, but then to accentuate certain things, or to help, say, for instance, your receptionist at the desk, sometimes that lighting isn&#8217;t strong enough for you to be able to do all your tasks during the day, so another type of lighting that you&#8217;ll hear about is task lighting. Essentially, that&#8217;s when, say, for instance, your reception desk doesn&#8217;t have a lot of light, or your colour station isn&#8217;t really well let, you&#8217;ll have, for instance, a little&#8230; You can use table lamps, floor lamps, pendant lights, anything that will give that additional light to that little space.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> That kind of&#8230; Almost a torch, nearly. The light is focused on one area, as opposed to just open light.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah, yeah, yeah. You know when you&#8217;re sitting in bed, and you have a little light next to your bed? That&#8217;s a task lighting. That would be something that you would turn on to read a book, for instance, you know?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> That&#8217;s one of the ones where I was like, <em>&#8220;Task lighting? What&#8217;s that?&#8221; <\/em><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. Then, the third type is accent lighting. That essentially is to bring&#8230; The way you&#8217;d use it in a salon or spa is to bring your customer&#8217;s attention to something in particular. Now, I&#8217;m thinking retail products, I&#8217;m thinking any kind of display that you have. Is there a waiting area where you keep books and magazines? Maybe you&#8217;d want to accentuate that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> So it&#8217;d be kind of like a backlight, is it? You kind of-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. You could have a backlight, yeah. Sometimes, backlights, especially for products, if it&#8217;s very, very bright, it&#8217;ll actually have the opposite effect, because it&#8217;s going to be so bright that the products won&#8217;t actually stand out.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Sometimes it&#8217;s more interesting to have a light that goes onto the products, compared to if you have it coming at the back of them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> And do you have different styles of lights, like softness, or harshness, or anything like that?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah, so obviously light is a very complex thing. There are different colours. You&#8217;ve probably noticed yourself, sometimes, if you go in a hospital, the lights are really, really bright and white. Sometimes you&#8217;ll walk in a room, and the light is kind of yellow. It&#8217;s on the range of a Kelvin scale, it&#8217;s called.<\/span><span class=\"s1\">\u00a0In terms of your salon, that will change a lot of things, especially, for instance, for anything that you do with colour.<span class=\"Apple-converted-space\">\u00a0 <\/span>Think about it. If your light is too warm or too cold-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> You&#8217;re going to see different tones and stuff like that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Well, imagine you do a full face makeup on someone, and they leave your door, and because the lighting was so different, they get a completely different result as they walk out the door.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> It&#8217;s something to be careful. There&#8217;s essentially five things to remember, when you&#8217;re playing with lights and redecorating your salon, in terms of lighting. Make sure that they flatter and complement your design because that will change quite a lot. For a customer walking into the salon, lighting is something that can either throw them off or make them feel really comfortable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. Then, thinking about placement, make sure there&#8217;s no&#8230; Especially for salons and spas, make sure there&#8217;s no shadows around your stylists&#8217; and therapists&#8217; working area because that&#8217;s&#8230; Imagine the stylist having to say to the client,<em> &#8220;Oh, sorry. Can you move a little bit to the left, because I can&#8217;t see because of the shadow?&#8221;<\/em><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<span class=\"Apple-converted-space\">\u00a0<\/span>[inaudible 00:05:17]. Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. It&#8217;s no good for anyone. <\/span><span class=\"s1\">Bulbs: Try to choose ones that render colour accurately. Again, not too yellow and not too white. There&#8217;s a thing called colour rendering index, which I explain in the blog further. You want to keep that between 80 and 85. Again, just go and read that blog, and you&#8217;ll have a better understanding of what that is.\u00a0<\/span><span class=\"s1\">If you do want to create a certain mood, then you can use dim lights, for instance.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> I love dim lights.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. That works very well.\u00a0<\/span><span class=\"s1\">There&#8217;s a few more things down there. The impacts on why you should have good lighting in your salon and spa. I encourage you to go and read that on the Phorest blog. The article is called <em>Top Salon Lighting Tips To Complement Your Interior Design<\/em>. That was published very late February, early March.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If we move on to the second one that was very popular, and I&#8217;ve seen going around on social already, it&#8217;s the<em> 10 Alternative Online Salon Courses That Will Help You Grow<\/em>. That was essentially a blog that we published about, I want to say, two, three years ago already. I went through it from A to Z, and looked at all the courses that we had listed, refreshed all the list, added way more as well. So there&#8217;s different things there. You know how we do Phorest Academy, and we have, for instance, a webinar on leadership, or a webinar on GDPR, and things like these? This blog actually goes into the Udemy, Skillshare, Coursera kind of courses, and they&#8217;re on different types of subjects that you wouldn&#8217;t necessarily get through Phorest Academy.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Are these self-taught courses, or an online university, or something?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong>\u00a0Yeah. That&#8217;s the one. It&#8217;s a bit like an online university, with a very, very low fee. Obviously, this is to develop yourself. You could have public speaking, inspirational leadership, writing that sells, creating effective messages to promote your brand and products. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There&#8217;s usually one or two, sometimes even three courses per topic. I&#8217;ve listed ten different types of topics. There&#8217;s even courses on HR, and recruitment, social psychology. There&#8217;s a lot of things in there. Design, interior design, photography. Anything that can really add to your set of skills, and can help grow your business, essentially.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah, because you always want to be learning. But as far as I know, some of these courses, they&#8217;re not even overly expensive, either.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> No, no, no. Some of them are free. Some of them are&#8230; I think Coursera charges, I think, $60 per month. But most of the courses you can do in a month, so it&#8217;s really not that much.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah. Cool. That brings us to our last blog, which is the <em>Salon Marketing Opportunities to Avail Of This Coming March<\/em>, which it is March now, so avail.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Avail, yeah. In the UK and Ireland, last week was Mother&#8217;s Day, so there were things in there for Mother&#8217;s Day. This weekend is St. Patrick&#8217;s Day, and coming later in the month is Easter, so there are quite a few things you could do around those holidays.\u00a0<\/span><span class=\"s1\">I don&#8217;t know if you have anything off the top of your head, but if I kick it off, I&#8217;d say even just for St. Paddy&#8217;s Day, the easiest one, treat your clients with an Irish coffee. It&#8217;s always something nice to do. It&#8217;s always very appreciated by clients when they come in, and you say, <em>&#8220;Oh, do you want to top it up with a bit of Jameson?&#8221;<\/em> or any kind of whiskey. It&#8217;s a nice touch in the morning.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> In the morning, yeah?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Well, I used to go-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> [inaudible 00:08:55]<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> No, seriously. I used to go to a salon where, it was especially during the holidays, because they didn&#8217;t really celebrate St. Paddy&#8217;s Day, but especially during the holidays, you&#8217;d come in, and I&#8217;d have appointments at 10:00 or 11:00 AM, and I&#8217;d get a little Bailey&#8217;s coffee or Irish coffee. It&#8217;s delicious. Starts your day perfectly.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Puts a smile on your face I&#8217;m sure, yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Oh, yeah. Definitely. But no, other than that, you could use the colour for St. Paddy&#8217;s Day, and just translate that to something else. For instance, you could decide that on St. Paddy&#8217;s Day weekend, you could give a certain percentage of your sales to an environmental charity, or even a non-profit looking for help in your local area to clean up, say, for instance, a beach, or something like that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> That&#8217;s pretty good. It&#8217;s always good to think of local, small charities that wouldn&#8217;t usually get big funding, either.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Mm-hmm (affirmative). Or even, like I said, just hands-on help. Sometimes that&#8217;s all they need. There&#8217;s things like that.\u00a0<\/span><span class=\"s1\">There&#8217;s also one there that I put up, and it was the pot of gold promotion. It was taking inspiration off what David Barnett, in the Christmas retail opportunities podcast that we did with him&#8230; Took inspiration from that. I don&#8217;t know if you remember that. We were talking about that little wheel of fortune.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah. It was a brilliant idea. He has it in his salon, and everyone can just spin it around when they want.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Exactly. Yeah. If you do that for St. Paddy&#8217;s Day, you could say there&#8217;s three level of prizes. For instance, if you spend, I don&#8217;t know, 50 euros, pounds, or dollars, you get the level one type of prizes, that are according to how much they&#8217;ve spent, because you don&#8217;t want to over-give a prize either. Then, clients who spend from 50 to 100, they get the level two prizes. Those who spend 100 or more, they get the level three prizes. That way, you&#8217;re not giving away a massive prize to someone who&#8217;s spent 20 euros in your salon, either. Then, you can create a list of prizes like that, depending on bill spend, and just get them to spin the wheel at the end of their treatment. <\/span><span class=\"s1\">It&#8217;s a nice thing to do. It gets people talking, definitely. Can even share it on social.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah, it&#8217;s a bit of fun, and it&#8217;s engaging, too, with the chance of a reward.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong>\u00a0Exactly. Yeah. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> The other thing that I put up there that was actually quite fun to do myself was a St. Paddy&#8217;s Day Trivia Quiz that you can actually host through social media, and draw daily prizes, or invite people to answer. If you don&#8217;t want to do daily prizes, you can say, <em>&#8220;If you answer 10 out of the 13, then you&#8217;re automatically entered for a draw,&#8221;<\/em> or something like that.\u00a0<\/span><span class=\"s1\">Essentially, you&#8217;re just kind of asking questions about<em> &#8220;What is St. Patrick&#8217;s Day? Why do we celebrate that?&#8221;<\/em><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> That was actually quite fun to do. Did you know that St. Paddy&#8217;s Day&#8217;s colour wasn&#8217;t actually green before? For a long time, it was blue.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Oh? What made it green?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Accidentally&#8230; Well, from what I&#8217;ve understood, accidentally, I think it was Chicago, they started&#8230; There was an accident, and they put loads of green in a river, so that&#8217;s kind of what kind of started it all. But, yeah. It was actually blue before.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Did you know the hometown I&#8217;m from, which is good old Naas, in Kildare, was the showdown for St. Patrick and the last snake of Ireland?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Are you for real?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah. Yeah. So the final showdown happened in Naas, where I&#8217;m from.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> That is so funny.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> That&#8217;s why we have a snake on our crest.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Oh, well, you learn something every day.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> [inaudible 00:12:33].<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Jesus. [pause]<\/span><span class=\"s1\">\u00a0Easter. March 30th to April 2nd this year. You could sponsor an Easter event in your local town. That&#8217;s kind of the easiest thing if you don&#8217;t really have the resources, or you&#8217;re too busy to do something in your salon. It could be an Easter event that includes families and stuff, because then you&#8217;re getting the parents, to get that visibility of your salon. You could reward your most loyal clients by sending them a little note with, maybe, one or two product samples in the mail.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You could create Easter self-care baskets. One way to do sell retail is by creating grab-and-go packages and baskets. I know you&#8217;re a big fan of those when it comes to Christmas and stuff. We&#8217;ve discussed this before.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Creating special Easter treatment packages, again, often for stylists and therapists that feel maybe a little shy to push a different treatment, to try and get clients to try a new thing, treatment packages is a great way to do that, because you have this opportunity of saying,<em> &#8220;Well, you&#8217;ve already tried this. Why not add this to your experience next time?&#8221;<\/em> or something like that. You can market it as limited availability, rather than limited time only, because the way I see it, Easter is only there for a weekend. Everybody knows that it&#8217;s only a limited time, whereas if you say a limited availability, you&#8217;re putting your marketing at a different angle. People will want to get onto it before it runs out.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Yeah.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Then, you could also put on a &#8216;Count The Eggs&#8217; social media contest. I&#8217;ve seen this before. You know those little bags of the mini Easter eggs or even the Cadbury eggs?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Oh, I think I know where you&#8217;re going with this. I&#8217;ve seen it with coins, and jellies.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah, yeah. Exactly. You buy a few of them, and then you put loads of them in three jars, and you ask people on social media&#8230; Take photos. Put it on social media, your Instagram, or Facebook, or whichever platform, and you ask people to try and guess how many eggs are in the jar. The people who get the closest answer or the person who gets the closest answer could get a complimentary treatment of their choosing or something like that. It&#8217;s a fun thing to do. It gets a lot of engagement every single time I&#8217;ve seen it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> It&#8217;s one of those curiosity ones, as well. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> But when you do create those jars, for the sake of you, just don&#8217;t forget to count the eggs when you do it the first time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Or you could do a Facebook Live at the end, where you count them all on Facebook.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Oh, yeah. That too. Listen, I&#8217;ve seen one of my mates-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> I&#8217;m not going to sit down and watch it, but you could.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> No, where I&#8217;m going with this, one of my mates is a YouTube star\/Instagram influencer, and when he hit 20,000 subscribers on YouTube, he decided to thank every single one of them. He counted from 1 to 20,000 in a video. It was quite funny, to be honest. I didn&#8217;t watch the whole thing because that&#8217;s very long-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Wow!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> &#8230;but, I mean, you could do that with the eggs.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> Let&#8217;s hope you don&#8217;t have enough time to count all those eggs.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> Yeah. I mean, that&#8217;s only starters. You can have many more things you could do. I&#8217;m always surprised to see how creative people get around these holidays, even just, say, International Woman&#8217;s Day last week. Therwereas loads of things going around on social media. It was just great to see people engage with each other, and celebrate, either women, or Mother&#8217;s Day, which was last weekend. It&#8217;s just really great to see the engagement, and how people get creative around these holidays.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> For the second part of our show-<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Zoe Belisle-Springer:<\/strong> The webinars. Phorest Academy webinars. We have one coming up on March 21st. It&#8217;s a special Irish Hairdressers Federation webinar\/Phorest Academy webinar. It&#8217;s on Salon GDPR. Again, it&#8217;s essentially that same, one-hour master class, but tailored for Irish Hairdressers Federation. That&#8217;s with Connor Keppel, from 10:00 AM to 11:00 AM UK\/Irish time. He&#8217;ll go through understanding what GDPR is, how it affects your salon, the work involved in becoming compliant, and the risk of not being compliant. What could that cost your salon?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Then, the other one coming up would be in April, but I&#8217;ll mention it anyways, just because you really don&#8217;t want to miss out on this one. It&#8217;s the Phorest Academy <em>&#8220;Become an Exceptional Leader&#8221;<\/em>, with Valerie Delforge. That&#8217;s her last webinar of the salon management series that she&#8217;s been running for about six months with us. It is something that you want to get onto. It&#8217;s a topic that we just discussed on Phorest FM recently with David Barnett.\u00a0<\/span><span class=\"s1\">So, leadership. She will go through ways to motivate your team to achieve targets and goals. She&#8217;ll talk about how to inspire staff to take ownership of their own roles. She&#8217;ll go through strategies on how to become the leader that you&#8217;ve always dreamed of being. That&#8217;s on April 11th. It&#8217;s far away from now, Wednesday, April 11th from 2:00 PM to 3:00 PM UK\/Irish time, or 9:00 to 10:00 AM US Eastern time. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you want to sign up to any of those, you, as always, go onto our Facebook page, in the Events section, click on the event of your choice, and click Get Tickets. Events are free, as always. You just have to sign up and save your spot on the day.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So, that&#8217;s it for us today. If you have any feedback, feel free to leave us a review on iTunes or on Stitcher. We&#8217;re always looking for suggestions on how to improve the show. Otherwise, have a wonderful week, and we&#8217;ll catch you next Monday.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Killian Vigna:<\/strong> All the best.<\/span><\/p>\n<p class=\"p1\">Thanks for reading!<\/p>\n<p class=\"p1\">#LetsGrow<\/p>\n<hr \/>\n<h3 class=\"p1\">Catch up on the\u00a0<a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-64\/\" target=\"_blank\" rel=\"noopener\">previous\u00a0Phorest FM episode<\/a>!<\/h3>\n<h5 class=\"p1\">Note:\u00a0<i>Phorest FM<\/i>\u00a0is designed to be heard, not read. We encourage you to\u00a0<span class=\"s1\">listen to the audio<\/span>, which includes emotion which may not translate itself on the page.\u00a0<a href=\"https:\/\/www.rev.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast transcription<\/a>\u00a0by\u00a0<a href=\"https:\/\/www.rev.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rev.com<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Salon Owner\u2019s Podcast, Phorest FM Episode 66.\u00a0Co-hosted by Killian Vigna and Zo\u00e9 B\u00e9lisle-Springer, Phorest FM is a weekly show that puts forth a mix of interviews with industry thought-leaders, salon\/spa marketing tips, company insights and information on attending Phorest Academy webinars. Phorest FM is produced every Monday morning for your enjoyment with &hellip; <a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":34254,"comment_status":"closed","ping_status":"open","template":"","categories":[5511],"tags":[5828,6394,5771,6395,6396,5484,6397,6398,5486,5463],"class_list":["post-28965","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-sales-marketing","tag-easter-au","tag-episode-66-au","tag-marketing-ideas-au","tag-online-education-au","tag-paddys-day-au","tag-phorest-fm-au","tag-saint-patricks-day-au","tag-salon-lighting-au","tag-salon-owners-podcast-au","tag-training-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Salon Owners Podcast: Phorest FM Episode 66 (Lighting Tips)<\/title>\n<meta name=\"description\" content=\"Phorest FM Episode 66: Killian and Zoe discuss salon lighting tips, online courses you can take to help grow your business and marketing ideas for Saint-Patrick&#039;s Day and Easter. Tune in weekly to get great advice from our salon software experts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Salon Owners Podcast: Phorest FM Episode 66 (Lighting Tips)\" \/>\n<meta property=\"og:description\" content=\"Phorest FM Episode 66: Killian and Zoe discuss salon lighting tips, online courses you can take to help grow your business and marketing ideas for Saint-Patrick&#039;s Day and Easter. Tune in weekly to get great advice from our salon software experts!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T09:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/03\/24183618\/PhorestFMTranscript_Episode_1153x4421-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1153\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/03\/24183618\/PhorestFMTranscript_Episode_1153x4421-150x150.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/\",\"url\":\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/\",\"name\":\"The Salon Owners Podcast: Phorest FM Episode 66 (Lighting Tips)\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-66\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/03\/24183618\/PhorestFMTranscript_Episode_1153x4421.jpg\",\"datePublished\":\"2018-03-12T16:30:07+00:00\",\"dateModified\":\"2019-03-14T09:27:17+00:00\",\"description\":\"Phorest FM Episode 66: Killian and Zoe discuss salon lighting tips, online courses you can take to help grow your business and marketing ideas for Saint-Patrick's Day and Easter. 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