{"id":127040,"date":"2023-05-25T08:28:34","date_gmt":"2023-05-25T08:28:34","guid":{"rendered":"https:\/\/www.phorest.com\/?p=127040"},"modified":"2024-12-12T15:33:50","modified_gmt":"2024-12-12T15:33:50","slug":"5-ways-to-improve-your-salons-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/5-ways-to-improve-your-salons-social-media-presence\/","title":{"rendered":"5 Ways to Improve Your Salon’s Social Media Presence"},"content":{"rendered":"\n

In today’s digital world, your salon needs a social media presence. It doesn\u2019t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy. <\/p>\n\n\n\n

One of the first things that people do when they hear about a new salon or spa business is to do some research \u2013 namely by searching their social media channels. Why do they do this? Because it gives them an immediate insight into how the salon is run, what the environment is like, what treatments they offer and the level of service they provide.<\/p>\n\n\n\n

Did you know that 26% of Australians are influenced by online reviews & reputation when choosing their hair salon and 67% search online when trying to find a new hair salon?<\/em><\/p>\n\n\n\n

Your salon\u2019s social media pages are an online representation of your business. They are the face you show the world and give you control over how you want people to perceive you. Social media is a place where you can inject personality and fun into your brand through a carefully curated feed. Delivering quality content to users across socials builds brand awareness and increases sales. <\/p>\n\n\n\n

Remember, success on social media is not all about followers, comments, likes, and new clients; it is also about promoting products, new services, your online shop, and creating more revenue streams!<\/p>\n\n\n\n

Here are some of our top tips on how to improve your salon\u2019s social media presence and optimise it for success. <\/p>\n\n\n\n

Consistency is Key<\/strong><\/h2>\n\n\n\n

The most important way to improve your social media presence is by being consistent. Consistency is crucial when it comes to social media and it is important to find the right balance. If you post too often, you may overwhelm your followers, and if you post too little, you may become irrelevant. <\/p>\n\n\n\n

Did you know that being consistent is not just about the number of times you post? It is also about maintaining the same tone of voice and branding across all of your social media pages. Why should you do this? Well, it all boils down to creating a sense of familiarity with your followers. The more your audience gets to know you, the quicker they begin to trust in your business and your product recommendations. <\/p>\n\n\n\n

By posting regularly, and in a brand voice and tone that your followers recognise, you can establish yourself as a source of trust and truth for followers, clients, and everyone in between.<\/p>\n\n\n\n

(psst… Phorest’s free salon marketing calendar<\/a> can help you carve out some time to focus on social media<\/em>)<\/p>\n\n\n\n

Don\u2019t be Antisocial! Engage with Your Followers<\/strong><\/h2>\n\n\n\n

Social media is all about building relationships, but many brands on social media are antisocial – they just talk to their audience, not with. One of the most effective ways to build an online presence is to engage regularly with your followers. The best way to do this is by responding to comments and DM\u2019s promptly. <\/p>\n\n\n\n

Similarly, ask questions, create polls and encourage your followers to engage with your page. Doing this creates a sense of community whilst also increasing your engagement and reach metrics! It can also allow you to understand your followers\u2019  needs better, discover any pain points they have, and enable you to make better business decisions. <\/p>\n\n\n\n

If your clients, employees, industry bodies or fellow businesses are reposting and sharing your content, make sure to thank them for doing so. Try your best to return the favour when you can, and you’ll start to see how social media momentum can continue to build<\/p>\n\n\n\n

Content is KING!<\/strong><\/h2>\n\n\n\n

Remember, the content that you publish is a direct reflection of your business! Use your social media pages to showcase your talent and what makes your salon special. When your potential clients are looking through their social media feeds, you want to capture their attention with an amazing image or eye-catching video that stops them in their scroll. Make sure you use good quality, clear imagery & try to stay away from stock photos you find online – people love to see you, your team, your work, and your salon! <\/p>\n\n\n\n

Here are some ideas of content that works great for businesses in the professional hair and beauty industry;<\/p>\n\n\n\n