{"id":134887,"date":"2023-09-29T15:37:05","date_gmt":"2023-09-29T15:37:05","guid":{"rendered":"https:\/\/www.phorest.com\/?p=134887"},"modified":"2023-10-02T15:11:51","modified_gmt":"2023-10-02T15:11:51","slug":"guide-perfect-salon-photos","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/guide-perfect-salon-photos\/","title":{"rendered":"Phorest\u2019s Guide to the Art of Salon Photography"},"content":{"rendered":"\n<p>The hair and beauty industry thrives on visual storytelling. Our services promote not only self-care but also <em>self-expression<\/em>. Whether through a striking hair transformation, fresh nails, or skincare that leaves them glowing\u2014we help our clients declare to the world, \u201cThis is me.\u201d\u00a0<\/p>\n\n\n\n<p>Yet, how do we tell the story of our own businesses? How do we introduce ourselves to the world and persuade total strangers to become our clients? The most direct course is through photography. High-quality photos are vital in crafting the ideal first impression.<strong> <\/strong>This is how you invite prospective clients to glimpse the experience that awaits them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In this guide, we walk you through everything you need to know to create a bank of beautiful photography for your salon or spa from start to finish.<\/strong><\/h2>\n\n\n\n<p>With each year that passes, smartphone cameras become more powerful, and the expectations for image quality continue to rise. Our digital world is saturated with polished visuals, and it\u2019s easy for anything less to appear outdated or unprofessional in contrast. We know figuring out where to start and how to keep up can be daunting, but it&#8217;s worth it.&nbsp;<\/p>\n\n\n\n<p><strong>Investing in good photography can help you:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Establish your credibility<\/li><li>Enhance your marketing<\/li><li>Improve your <a href=\"https:\/\/www.phorest.com\/blog\/the-salon-owners-guide-to-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO ranking<\/a><\/li><li>Boost social media engagement<\/li><li>Make your <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media ad campaigns<\/a> more effective<\/li><li>Convey the personality of your business<\/li><li>Command higher service prices<\/li><li>Stand out from the competition<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29114717\/Twitter-Post_Blog-Image-PHORESTNYC_2813-1024x576.jpg\" alt=\"\" class=\"wp-image-134791\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29114717\/Twitter-Post_Blog-Image-PHORESTNYC_2813-1024x576.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29114717\/Twitter-Post_Blog-Image-PHORESTNYC_2813-300x169.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29114717\/Twitter-Post_Blog-Image-PHORESTNYC_2813-768x432.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29114717\/Twitter-Post_Blog-Image-PHORESTNYC_2813.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: The Photography Brief<\/strong><\/h2>\n\n\n\n<p>Whether you are handing over the reins to a photographer or going for it yourself, proper planning is essential. While there are some general principles for capturing a good photo, you\u2019ll want to ensure that your photography reflects your brand and the unique qualities of your business.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Outline some guiding adjectives.<\/strong> If your brand was a person, how would you describe their personality? <em>Quirky? Cheerful? Sophisticated?<\/em> Alternatively, try listing out how you would like your clients to feel when they come into your salon or spa. <em>Inspired? Confident? Relaxed?<\/em> You can already see how these descriptors would translate into very different photography styles.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Create a mood board. <\/strong>&nbsp;Inspiration is all around you: magazines, your peers in the industry, social media. Collect examples of photos you like to clarify your taste (to yourself or your hired photographer!)<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29153430\/mood-board-1024x587.png\" alt=\"\" class=\"wp-image-134854\" width=\"634\" height=\"363\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29153430\/mood-board-1024x587.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29153430\/mood-board-300x172.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29153430\/mood-board-768x440.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29153430\/mood-board.png 1175w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>List all the places you want to use your photos. <\/strong>You might not realise just how many applications there are for high-quality photography. Make sure you capture the right photos to cover all your bases.&nbsp;<ol><li>Website<\/li><li>Google Business Profile&nbsp;<\/li><li>Social media&nbsp;<\/li><li>PR, Competition Entries, etc.<\/li><\/ol><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29144835\/Twitter-Post_Blog-Image-PHORESTOELDE_011-1024x576.jpg\" alt=\"\" class=\"wp-image-134816\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29144835\/Twitter-Post_Blog-Image-PHORESTOELDE_011-1024x576.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29144835\/Twitter-Post_Blog-Image-PHORESTOELDE_011-300x169.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29144835\/Twitter-Post_Blog-Image-PHORESTOELDE_011-768x432.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29144835\/Twitter-Post_Blog-Image-PHORESTOELDE_011.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Plan Your Photoshoots<\/strong><\/h2>\n\n\n\n<p>A photoshoot is not a one-and-done move, of course. To <a href=\"https:\/\/www.phorest.com\/blog\/the-salon-owners-guide-to-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">keep your social media relevant<\/a>, you\u2019ll need to take plenty of photos regularly. However, having a collection of your best photos at your disposal is important for your website and advantageous for <a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">planning marketing campaigns<\/a> and populating your content calendar. This way, you won&#8217;t have to produce brand-new photos whenever you require an image. Trust us, your future self will be grateful!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Assess your environment<\/strong><\/h3>\n\n\n\n<p>Look at your salon with fresh eyes. What are the most photogenic areas?&nbsp; Where do you get the best natural light, and what time of day do you tend to get it?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>During your photoshoot, Global Social Media Strategy Manager Eilish Boyle says to<\/p><p><em>\u201cHide clutter, rubbish, dirty towels, and wires! Even if you\u2019re only moving it out of the way for the photo, your photos will look so much better for it. Your salon doesn\u2019t need to look like it is styled for a magazine shoot, but avoid capturing anything that could distract from your fabulous space.\u201d&nbsp;<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gather your equipment<\/strong><\/h3>\n\n\n\n<p>First, your camera. Whose phone has the best camera? Start there. Otherwise, you can, of course, borrow, rent, or invest in a DSLR (experts often suggest \u201cstarter\u201d cameras like Canon EOS Rebel, Nikon D5600, or the Sony A6000, all of which you can pick up secondhand)<strong>. <\/strong>Just make sure you factor in some time to get acquainted with whatever camera you settle on.&nbsp;<\/p>\n\n\n\n<p>Phorest\u2019s social media expert, Eilish, recommends two more pieces of equipment, especially if you\u2019re using a smartphone camera: a ring light or LED light panel to give you more control over your lighting conditions, and a simple lens cloth (the one for your glasses works!) to keep you operating smudge-free.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>As groundbreaking photographer Tyler Mitchell says in his Masterclass,<\/p><p><em>\u201cYou don\u2019t need expensive gear to make beautiful photography; whatever you can get your hands on, I would suggest try, even your phone. With what you have in your pocket, it is very possible to make something striking and to tell a story.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make a \u201cshot list\u201d<\/strong><\/h3>\n\n\n\n<p>A shot list describes the various shots you intend to take. You don\u2019t have to envision every image you want to capture ahead of time or be overly beholden to your list if some impromptu creativity takes over. Still, it&#8217;s helpful to have a reference. Plus, a list makes it easier to share the load across the team. Here are some classic shots to consider:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Team photos: to introduce the professionals behind your business<\/strong><\/h2>\n\n\n\n<p>Whether you ask them to pose for headshots or photograph them in action, be sure to get an individual photo of each team member. Use these on social media and your website to accompany a bio and list any specialities. Pair these images with <a href=\"https:\/\/www.phorest.com\/features\/salon-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">glowing online reviews<\/a> when you need to hype up stylists or therapists whose appointment books need filling. While you are at it, try a few group shots to communicate the camaraderie to future candidates.&nbsp;<\/p>\n\n\n\n<p>See how London\u2019s <a href=\"https:\/\/www.notanothersalon.com\/team\" target=\"_blank\" rel=\"noreferrer noopener\">Not Another Salon<\/a>, <a href=\"https:\/\/www.wearewildflower.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Wildflower<\/a> in Dublin, and <a href=\"https:\/\/www.brushsalon.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brush Salon<\/a> in Vancouver got creative with it&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cw5sbOhRY88\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cw5sbOhRY88\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cw5sbOhRY88\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by BRUSH salon. (@brushsalonyvr)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Location photos: to show off your physical space<\/strong><\/h2>\n\n\n\n<p>Think about when you book a restaurant or a hotel room. You want to see what the place looks like, right? Not only do you want to display a clean and welcoming environment, but you also want your prospective clients to be able to picture themselves spending time in your space.&nbsp;<\/p>\n\n\n\n<p>Check out how <a href=\"https:\/\/www.blissbeautyandbody.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bliss Beauty and Body<\/a> in Australia and <a href=\"https:\/\/glasshousesalon.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glasshouse Salon<\/a> in London present their space and showcase their personality<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CNE3815gJ1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CNE3815gJ1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CNE3815gJ1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Glasshouse Salon (@glasshousesalon)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Here\u2019s another tip from Eilish:<\/strong><\/p><p><em>\u201cWhen photographing your salon, think outside the box and do not be afraid to take loads of photos at loads of different angles! A new perspective can change everything. See how your salon looks empty and when it\u2019s full. Try taking some shots at eye level to mirror your customer&#8217;s view, or stand on a ladder in the corner of a room to photograph it from a totally different vantage point.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Action Shots: to convey the atmosphere and the experience<\/strong><\/h2>\n\n\n\n<p>This is where you can really let your inner storyteller come out. Consider what special moments in the client journey you want to capture. The warm greeting at reception? Sipping a coffee in a plush waiting area? The pure zen of being shampooed or having a facial? The big post-treatment reveal? There is a practical component for some treatments with less self-explanatory names; a good photo can give clients a better idea of what to expect.&nbsp;<br><\/p>\n\n\n\n<p>Take a peek at <a href=\"https:\/\/thebeardedman.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Bearded Man Barbershop<\/a> in Prahan and <a href=\"https:\/\/thelashspa.com.au\/salon-tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Lash Spa<\/a> in QLD, Australia, for some inspiration.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgddaWIMzv-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CgddaWIMzv-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CgddaWIMzv-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by The Bearded Man (@thebeardedmanbarberstudio)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Detail Shots: to set the scene and add some artistic flare<\/strong><\/h2>\n\n\n\n<p>In traditional photography practice, there is \u201cA-roll\u201d and \u201cB-roll\u201d (originating from \u201crolls\u201d of film.) A-roll captures the main action of the story, whereas B-roll refers to everything else. This is a helpful framework for planning any photoshoot. Once you understand the core elements of your business you want to capture, don\u2019t be afraid to think like a director and let the details shine. Incorporate some close-ups of your tools, the products you use, and some of your favourite features of your space.&nbsp;<br><\/p>\n\n\n\n<p>Notice how <a href=\"https:\/\/www.oslobeauty.ie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oslo Beauty<\/a> in Dublin and <a href=\"https:\/\/www.emergemodernsalon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emerge Modern Salon<\/a> in Colorado do this.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CtcOHYoMB6F\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CtcOHYoMB6F\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CtcOHYoMB6F\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by OSLO | dublin beauty &amp; wellness hub (@oslo_beauty)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>A note from Eilish on close-ups,<\/strong><\/p><p><em>\u201cAnother big mistake I see people making is overusing the zoom option! Manually zooming on your smartphone is something I would advise you avoid, as it can damage the overall photo quality. Instead of zooming, get closer to your subject, or if that isn&#8217;t possible, remember you can always crop the photo to your liking later on.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>4. <strong>Prepare the logistics<\/strong><\/p>\n\n\n\n<p>Once you have a vision, coordinate with your team and block off the appropriate time in <a href=\"https:\/\/www.phorest.com\/features\/salon-scheduling-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">your calendar<\/a>. Especially if this is your first time, do yourself a favour and choose a slower day and budget more time than you think you\u2019ll need. If you plan on featuring, give them some advance notice as a courtesy, and be sure to get their explicit permission to be photographed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Lightly Edit Your Photos<\/strong><\/h2>\n\n\n\n<p>Regardless of the vast number of filters available today, unless your business has a particular aesthetic, less is more. Think of it like the \u201cno-makeup makeup\u201d look for photos. The main thing you want to do is fine-tune the lighting and crop to create an impactful composition. That being said, experiment with the editing tool in your smartphone until you land on something that looks both polished and natural.&nbsp;<\/p>\n\n\n\n<p><br>If you plan on editing photos on your computer, <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Photoshop<\/a> and <a href=\"https:\/\/www.adobe.com\/products\/photoshop-lightroom.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Lightroom<\/a> are the gold standard. However, Eilish recommends <a href=\"https:\/\/www.vsco.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">VSCO<\/a>, <a href=\"https:\/\/www.afterlight.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afterlight<\/a>, <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.niksoftware.snapseed&amp;hl=en&amp;gl=US&amp;pli=1\" target=\"_blank\" rel=\"noreferrer noopener\">Snapseed<\/a> and <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> for intuitive editing directly from your smartphone.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29145346\/Twitter-Post_Blog-Image-PHORESTBRIS_012-1024x576.jpg\" alt=\"\" class=\"wp-image-134834\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29145346\/Twitter-Post_Blog-Image-PHORESTBRIS_012-1024x576.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29145346\/Twitter-Post_Blog-Image-PHORESTBRIS_012-300x169.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29145346\/Twitter-Post_Blog-Image-PHORESTBRIS_012-768x432.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/29145346\/Twitter-Post_Blog-Image-PHORESTBRIS_012.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Embrace the creative challenge<\/strong><\/h2>\n\n\n\n<p>As Canadian photography director Petra Collins said in her Masterclass, \u201cYou have the power to create images that no one has ever seen before.\u201d While everything we have outlined is important to consider, don\u2019t let perfectionism get in the way of progress. After all, by making an intentional effort to improve your photography, you are already one step ahead of where you were yesterday. You\u2019ve already done the hardest part: building a business you are proud of. Now, you just need to use your camera to show people the magic you see every day.&nbsp;<\/p>\n\n\n\n<p><strong>#TogetherWeGrow<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What will you learn next?<\/h2>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Want to take your social media to the next level? Download our latest ebook.<\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/resources\/salon-sms-marketing-gameplan-ebook\/\" style=\"color:white; text-decoration:none;\"  target=\"\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      The Salon Owners Guide to SMS Marketing\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>\n\n\n<h6 class=\"wp-block-heading\">This post was originally published on the 4th of April, 2015 and has been updated.<\/h6>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, clients have always found new ways to discover your salon. The phone books days are gone, and people are now using Google and Facebook to discover new places to help them look beautiful. Today, salons that succeed make sure they stand out online. In fact, one of the most important ways to really capture a client\u2019s attention now is to ensure your website, app and Facebook page have a beautiful, vibrant salon photo to greet your online visitors.<\/p>\n","protected":false},"author":40062,"featured_media":134828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5695],"tags":[8984,5662,5991,12692,12693,5508,12694],"class_list":["post-134887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-social","tag-best-salon-photos-au","tag-salon-app-au","tag-salon-interior-au","tag-salon-photo-tips-au","tag-salon-photography-au","tag-salon-photos-au","tag-salon-pictures-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Phorest\u2019s Guide to the Art of Salon Photography<\/title>\n<meta name=\"description\" content=\"High-quality photos are vital in crafting the ideal first impression. 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