{"id":139128,"date":"2024-02-22T09:00:00","date_gmt":"2024-02-22T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=139128"},"modified":"2024-02-22T09:53:18","modified_gmt":"2024-02-22T09:53:18","slug":"nina-tulio-salon-owners-summit-2024","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/nina-tulio-salon-owners-summit-2024\/","title":{"rendered":"Nina Tulio on Leadership: Old School Vs New School"},"content":{"rendered":"\n

Bursting onto the 2024 Salon Owners Summit stage as day 2\u2019s first keynote speaker, Nina Tulio was here to get the crowd pumped. <\/em>Dancing on stage the music blaring from the speakers, she encouraged the audience to do the same, getting the early morning crowd energised and motivated for the day ahead. Her energy was contagious, flowing through the room throughout her talk. A US-based hairstylist and salon owner turned business coach, she\u2019s passionate about all things leadership and has a wealth of experience in the industry. <\/p>\n\n\n\n

Starting with Some Hard-Hitting Questions<\/h2>\n\n\n\n

Here to talk about leadership, Nina opened her keynote by asking the audience two questions. Her first question, \u201cHow many of you feel we\u2019ve had a significant change in the industry in the last 3-5 years?\u201d saw almost the entire crowd raise their hands. The second question is a little more personal, which Tulio prefaced: \u201cInsecurities? Put them on the floor. Fear? Leave it all out, because the only way we\u2019re going to spark change is when we get a mirror, and we hold it in front of ourselves, and we get very honest\u201d<\/p>\n\n\n\n

\u201cHow many of you have changed along with it?\u201d was her second question, which saw fewer hands raised. \u201cHow many of you feel stuck?\u201d <\/p>\n\n\n\n

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Getting Personal & Advocating for Change<\/h2>\n\n\n\n

Leading with honesty after encouraging the audience to consider how they\u2019re running their businesses, Nina then got personal, sharing an anecdote that explained her own experience starting out as a salon owner in the professional hair and beauty industry. <\/p>\n\n\n\n

Candidly, she opened up about the debt, struggles, stress, and insecurity she experienced in her first few years of business, and explained that she felt trapped in a business that weighed her down, and didn\u2019t know how to change; \u201cI was broke, I was in the worst relationship of my life, and I decided to move my salon into a bigger location. The rent was double, and I was so scared, and I had so much fear. But I thought to myself, if I stay here, I’m going to continue to do what always worked\u2026 I have to make some moves.\u201d<\/p>\n\n\n\n

Knowing that it was sink or swim time, Tulio was inspired to change her business and her life. By taking risks, embracing change, and revamping the way she managed the business, Tulio was able to turn her business around, growing by 20-30% year-on-year, experiencing huge profits, and opening new locations. A change of mindset is <\/em>what it took to spark all of this. <\/p>\n\n\n\n

Leaning on Change to Create a More Successful Future<\/h2>\n\n\n\n

If change is required to make a stagnant business successful, why don\u2019t people just do it? According to Tulio, the two major things that stop business owners from embracing change are:<\/p>\n\n\n\n