{"id":144684,"date":"2024-08-19T09:59:00","date_gmt":"2024-08-19T09:59:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=144684"},"modified":"2024-10-29T14:53:24","modified_gmt":"2024-10-29T14:53:24","slug":"welcome-to-the-pulse-edition-1","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/welcome-to-the-pulse-edition-1\/","title":{"rendered":"Welcome to The Pulse- Edition 1"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Welcome to The Pulse (Edition 1, Australia)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4JI6ZbdCHwot1SdzqeyRUJ?si=2a7b768f40964a5f&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we&#8217;ve put together this monthly newsletter just for you, complete with a few must-reads for you, all in one place.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business &#8211; keeping your finger on <strong>The Pulse!\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your News Round-Up<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.professionalbeauty.com.au\/beauty\/technology\/ragan-skin-ai-skin-diagnosis\/\"><strong>Here\u2019s How One Skincare Brand Is Using AI to Diagnose Clients\u2019 Skin From Home<\/strong><\/a><br>Ragan Skin has introduced an AI tool for skin diagnosis that&#8217;s revolutionizing the beauty industry. This technology offers precise skin analysis, helping you provide personalized treatments to your clients. Key takeaway: Embracing AI can enhance your service quality and client satisfaction. It\u2019s an opportunity to stay ahead in the competitive salon\/spa market by integrating cutting-edge tech into your practice. Read more about it <a href=\"https:\/\/www.professionalbeauty.com.au\/beauty\/technology\/ragan-skin-ai-skin-diagnosis\/\">here<\/a>.&nbsp;<\/li><li><a href=\"https:\/\/insidesmallbusiness.com.au\/latest-news\/the-top-concerns-of-anz-small-businesses-revealed\"><strong>The Top Concerns of ANZ Small Businesses Revealed<\/strong><\/a><br>Recent insights reveal that small businesses in Australia and New Zealand are increasingly worried about rising costs and regulatory changes. For salon and spa owners, staying informed about these concerns is crucial. Key takeaway: Being proactive about cost management and understanding regulatory impacts can help you navigate challenges and keep your business resilient. Take 2 minutes to read up on it<a href=\"https:\/\/insidesmallbusiness.com.au\/latest-news\/the-top-concerns-of-anz-small-businesses-revealed\"> here<\/a>.<\/li><li><a href=\"https:\/\/www.professionalbeauty.com.au\/business\/do-you-need-to-achieve-a-better-work-life-balance\/\"><strong>Do You Need to Achieve a Better Work-Life Balance?<\/strong><\/a><br>Finding the right work-life balance is essential for salon and spa owners, who often face long hours. This article offers practical tips for managing your time and reducing burnout. Key takeaway: Prioritising self-care and setting boundaries can improve both your personal well-being and business efficiency, leading to a healthier work environment. Check it out <a href=\"https:\/\/www.professionalbeauty.com.au\/business\/do-you-need-to-achieve-a-better-work-life-balance\/\">here<\/a>.&nbsp;&nbsp;<\/li><li><a href=\"https:\/\/www.professionalbeauty.com.au\/beauty\/makeup\/mua-sarah-laidlaw-shares-a-2024-makeup-trend-update\/\"><strong>MUA Sarah Laidlaw Shares a 2024 Makeup Trend Update<\/strong><\/a><br>MUA Sarah Laidlaw shares the upcoming makeup trends for 2024, from bold colours to new techniques. Staying updated on these trends can help you offer on-trend services and attract clients looking for the latest looks.Key takeaway: Incorporating current trends into your offerings can boost your salon\u2019s appeal and keep your clients excited about their beauty routine. Read more<a href=\"https:\/\/www.professionalbeauty.com.au\/beauty\/makeup\/mua-sarah-laidlaw-shares-a-2024-makeup-trend-update\/\"> here <\/a>so you can try these out on yourself and your clients.<\/li><li><a href=\"https:\/\/insidesmallbusiness.com.au\/latest-news\/australian-shoppers-still-value-sustainability-acrs-report-finds\"><strong>Australian Shoppers Still Value Sustainability, ACRS Report Finds<br><\/strong><\/a>Sustainability is a big driver in consumer decision-making, with 46% of recently surveyed consumers telling ACRS that sustainable packaging plays an important factor in retail purchase decisions. A recent report highlights that Australian shoppers are prioritising sustainability more than ever. For salon and spa owners, integrating eco-friendly practices can meet client expectations and differentiate your business. Key takeaway: Adopting sustainable practices can enhance your brand\u2019s reputation and attract environmentally conscious clients. Read on <a href=\"https:\/\/insidesmallbusiness.com.au\/latest-news\/australian-shoppers-still-value-sustainability-acrs-report-finds\">here<\/a> to learn why you should consider this for your salon.&nbsp;<\/li><li><a href=\"https:\/\/www.spaandclinic.com.au\/medi\/new-style-for-cancer-initiative-up-skills-practitioners-to-cater-services-to-cancer-patients\"><strong>New Style For Cancer Initiative Up-Skills Practitioners To Cater Services To Cancer Patients<br><\/strong><\/a>A new initiative is upskilling practitioners to better cater to cancer patients. This training can be particularly valuable for salons and spas aiming to provide inclusive and sensitive care. Key takeaway: Offering specialised services for cancer patients not only broadens your client base but also demonstrates a commitment to compassionate care. If you want to learn more about this important work, read about it<a href=\"https:\/\/www.spaandclinic.com.au\/medi\/new-style-for-cancer-initiative-up-skills-practitioners-to-cater-services-to-cancer-patients\"> here<\/a>.<\/li><li><a href=\"https:\/\/insidesmallbusiness.com.au\/finance\/cashflow\/7-common-financial-mistakes-to-avoid\"><strong>Seven Common Financial Mistakes To Avoid<\/strong><\/a><br>This article outlines seven financial pitfalls small businesses should avoid, such as poor cash flow management and lack of financial planning. For salon and spa owners, these insights are crucial for maintaining financial health. Key takeaway: Implementing robust financial practices can prevent costly errors and ensure the long-term success of your business. Read on <a href=\"https:\/\/insidesmallbusiness.com.au\/finance\/cashflow\/7-common-financial-mistakes-to-avoid\">here<\/a>.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Article Spotlight<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.spaandclinic.com.au\/business\/what-makes-a-happy-and-unhappy-client\">What Makes a Happy (And Unhappy) Client?<\/a><\/h3>\n\n\n\n<p>In the age of virality on platforms like TikTok, where videos touting negative reviews are catapulted across FYPs everywhere, it\u2019s never been more important to ensure you provide a seamless, quality client experience. <a href=\"https:\/\/www.spaandclinic.com.au\/business\/what-makes-a-happy-and-unhappy-client\">Here\u2019s<\/a> an article we loved, where business coach and clinic owner Rebecca Miller breaks down all things client experience!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-1024x683.jpg\" alt=\"\" class=\"wp-image-144417\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/08083049\/BuildOnRelationships-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Phorest News<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>We\u2019re headed to Beauty Expo this weekend!&nbsp;<\/strong><br><\/h3>\n\n\n\n<p>Our team is looking forward to greeting you to talk all things Phorest (including a few sneak peeks of some exciting new features coming soon). Pop by and visit us at stand #L113.&nbsp;Can\u2019t wait to see you there!&nbsp;<\/p>\n\n\n\n<p>Not fully committed to attending the Beauty Industry\u2019s biggest trade show?&nbsp;Here are<a href=\"https:\/\/www.professionalbeauty.com.au\/business\/events\/6-reasons-to-attend-beauty-expo-australia-2024\/\"> 6 reasons you should head along<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thanks for Reading!<\/strong><\/h2>\n\n\n\n<p>We hope you\u2019ve enjoyed the first edition of The Pulse! Stay tuned for next month\u2019s edition, where we\u2019ll dive into even more industry news, regional affairs, Phorest updates, and more \ud83d\udca5&nbsp;<\/p>\n\n\n\n<p>Together, We Grow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we&#8217;ve put together this monthly newsletter just for you, complete with a few must-reads for &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/welcome-to-the-pulse-edition-1\/\">Continued<\/a><\/p>\n","protected":false},"author":40017,"featured_media":144649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13135],"tags":[13139,13138,13136,13140,13137],"class_list":["post-144684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-pulse-newsletter-au","tag-clinic-business-news-au","tag-salon-business-news-au","tag-salon-industry-news-au","tag-salon-industry-newsletter-au","tag-the-pulse-newsletter-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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