{"id":158523,"date":"2025-08-08T17:39:15","date_gmt":"2025-08-08T17:39:15","guid":{"rendered":"https:\/\/www.phorest.com\/?p=158523"},"modified":"2025-08-08T17:39:17","modified_gmt":"2025-08-08T17:39:17","slug":"simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/","title":{"rendered":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty"},"content":{"rendered":"\n<p>Here\u2019s a statistic that may surprise you: depending on the industry you\u2019re in, it can cost <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2022\/12\/12\/customer-retention-versus-customer-acquisition\/\">five to seven times more<\/a> to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on delivering an exceptional experience, that makes perfect sense.<\/p>\n\n\n\n<p>For premium hair and beauty businesses, client loyalty isn\u2019t just important; it\u2019s one of the smartest investments you can make. It\u2019s what turns a steady calendar into a waitlist, and a great brand into a sought-after destination.&nbsp;<\/p>\n\n\n\n<p>The good news is this \u2013 creating loyalty doesn\u2019t have to mean extra admin or more pressure on your team. With the right tools, it can become a seamless part of how you do business, working in the background to keep clients coming back again (and again, and again).&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll explore how to build loyalty in a way that feels effortless and elevated. From designing membership programmes to automating targeted campaigns, and enhancing client communication, we\u2019re here to help you use tech to look polished and perfectly on-brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build Loyalty Through Flexible Memberships<\/h2>\n\n\n\n<p>For forward-thinking salons, spas, and clinics, client loyalty starts with consistency, and that\u2019s exactly what Memberships deliver.<\/p>\n\n\n\n<p>They don\u2019t just drive predictable income (though that\u2019s a major benefit). Memberships give clients more value, more reason to return, and a stronger sense of belonging. It&#8217;s not about locking people in \u2013 it\u2019s about building longer-term relationships that benefit everyone. When done well, Memberships create commitment and community.<\/p>\n\n\n\n<p>With Phorest, Memberships are designed to work beautifully for premium businesses. You can choose from two flexible structures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Service-based plans, where clients receive a set number of treatments per billing cycle, or<\/li>\n\n\n\n<li>Credit-based plans, where they get a spend allowance each month to use on eligible services or products<\/li>\n<\/ul>\n\n\n\n<p>You also have full control over how those plans are set up, whether you want to offer a 12-month contract, a 6-week cycle, or something more seasonal. The result is this: a recurring revenue stream tailored to your business model.<\/p>\n\n\n\n<p>From a client\u2019s perspective, the experience feels polished and seamless. Clients can purchase memberships online or via your salon, spa, or clinic app, manage their plan through a self-service portal, and stay on top of what\u2019s included\u2026 without needing to call or manage your team.<\/p>\n\n\n\n<p>On your side, everything is streamlined. A Membership icon appears in the calendar when a member books, so your team can instantly identify and deliver that elevated experience. You can even use Phorest\u2019s marketing tools to filter clients by membership type or status \u2013 perfect for promoting exclusive offers, re-engaging lapsed members, or rewarding your most loyal clients with targeted perks.<\/p>\n\n\n\n<p>Memberships aren\u2019t just an add-on. For many of Australia\u2019s most successful salons, spas, and clinics, they\u2019re a core part of the business model\u2026 and Phorest makes them easier than ever to implement.<\/p>\n\n\n\n<p>Ready to see how Memberships could work in your business? Register your interest in <a href=\"https:\/\/phorestsalonsoftware.typeform.com\/to\/ngyEd5ol?utm_source=blog\">Phorest Memberships<\/a>, and be the first to know when it\u2019s live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set, Forget, and Stay Top of Mind<\/h2>\n\n\n\n<p>In a busy salon, spa, or clinic, time is one of your most valuable resources\u2026 and <a href=\"https:\/\/www.phorest.com\/au\/features\/ads-manager\/\">automated marketing<\/a> helps you make the most of it.<\/p>\n\n\n\n<p>With Phorest\u2019s suite of sleek, ready-to-use templates and smart automation tools, staying connected to your clients no longer requires hours of manual effort. Instead, your marketing runs in the background, consistently engaging clients with messages that feel timely, personal, and on-brand.<\/p>\n\n\n\n<p>Whether it\u2019s birthday greetings, last-minute availability alerts, post-visit check-ins, or loyalty prompts, you can set campaigns once, and trust that they\u2019ll keep delivering. It\u2019s not about flooding inboxes, but about showing up exactly at the right moment, in a way that enhances the client experience.<\/p>\n\n\n\n<p>And because it\u2019s all housed in one platform, there\u2019s no need to juggle different systems or marketing tools. Everything is already designed to work beautifully together, saving your team time, and presenting your brand in the best possible light.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Real Conversations, Less Phone Tag<\/h2>\n\n\n\n<p>Today\u2019s clients expect quick, convenient communication\u2026 and missed calls just don\u2019t cut it. With <a href=\"https:\/\/www.phorest.com\/au\/features\/2-way-chat\/\">2-Way Chat<\/a> from Phorest, you can easily message back and forth with clients via SMS, directly from your PhorestGo app or desktop.<\/p>\n\n\n\n<p>All conversations are stored in one central inbox, so your team can respond faster, stay organised, and never miss a message. Whether you\u2019re confirming appointments, replying to a reschedule request, or following up after a visit, 2-Way Chat makes it easy to keep things personal and professional \u2013 without needing to pick up the phone.<\/p>\n\n\n\n<p>For premium salons, spas, and clinics, it\u2019s not just about speed. It\u2019s about making every client feel acknowledged and cared for\u2026 and that often starts with a simple, well-timed message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Give Your Team a Major Glow-Up<\/h2>\n\n\n\n<p>Delivering a premium client experience isn\u2019t just about scale; it\u2019s also about intention. The most sought-after salons, spas, and clinics stand out not because they\u2019re the biggest, but because every detail feels considered: from the welcome at the front desk to the post-appointment follow-up..<\/p>\n\n\n\n<p>That kind of premium feeling doesn\u2019t have to come at the cost of your time (or your sanity). With a few smart systems running quietly in the background, you can deliver a high-end experience without a high-stress workload.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistency for You, Convenience for Clients<\/h3>\n\n\n\n<p>Whether it\u2019s laser hair removal, a skincare series, or a monthly massage membership, treatment bundles are brilliant. By letting your clients Buy Courses Online, clients can pay up-front for packages, and feel like they\u2019ve made a savvy investment in themselves.<\/p>\n\n\n\n<p>On your end, that means fewer no-shows, more predictable revenue, and clients who are already thinking about their next visit. It\u2019s a simple switch that instantly makes your offerings feel more premium \u2013 and makes planning your week easier.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer the VIP Treatment with Digital Loyalty<\/h3>\n\n\n\n<p>No one wants to feel like a number\u2026 but no one wants to carry a stampcard around, either.<\/p>\n\n\n\n<p>Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/au\/features\/salon-loyalty-program-software\/\">Digital Loyalty Programme<\/a> brings the \u201cI see you, I appreciate you\u201d energy automatically. It rewards clients for visits, spending, referrals, or rebooking, all in the background. There\u2019s no awkward tracking, and no extra admin on your side\u2026 and best of all?<\/p>\n\n\n\n<p>Clients can easily check their points and rewards at any time through your salon, spa, or clinic\u2019s branded app or online booking portal. This gives them a sense of progress, recognition, and exclusivity with every interaction.<\/p>\n\n\n\n<p>Even when your team is fully booked, clients feel seen and valued. That\u2019s premium service\u2026 with a personal touch.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Big Loyalty with Small Lifts<\/h2>\n\n\n\n<p>You don\u2019t need endless hours or a huge team to deliver the kind of experience that keeps clients coming back. With the right tools and thoughtful strategies, you can build lasting loyalty in a way that feels both effortless and intentional.<\/p>\n\n\n\n<p>It\u2019s not about doing more; it\u2019s about doing it better. With consistency, personalisation, and standout moments that make your brand unforgettable.<\/p>\n\n\n<div class=\"relative overflow-hidden bg-green-dark\" >\n        <div class=\"container py-16 px-12 lg:py-24 flex items-center justify-center flex-wrap relative z-10\">\n         <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 md:w-2\/3\">\n         <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\">\n          <p><strong>Make loyalty effortless.\u00a0<\/strong><\/p>\n<\/h2>\n        <\/div>\n\n                  <a href=\"https:\/\/phorestsalonsoftware.typeform.com\/to\/ngyEd5ol?utm_source=blog\" class=\" button bg-yellow text-white hover:bg-yellow-light md:px-8 rounded-none mb-4 sm:mb-0\" data-ol-has-click-handler=\"\">\n            Register your interest in Memberships.\n          <\/a>\n                \n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a statistic that may surprise you: depending on the industry you\u2019re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":158488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-158523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a statistic that may surprise you: depending on the industry you\u2019re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-08T17:39:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T17:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal-150x150.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal-150x150.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\"},\"author\":{\"name\":\"Steph Fernandez\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\"},\"headline\":\"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty\",\"datePublished\":\"2025-08-08T17:39:15+00:00\",\"dateModified\":\"2025-08-08T17:39:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\"},\"wordCount\":1216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\",\"url\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\",\"name\":\"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\",\"datePublished\":\"2025-08-08T17:39:15+00:00\",\"dateModified\":\"2025-08-08T17:39:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\",\"width\":2048,\"height\":1154},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/au\/#website\",\"url\":\"https:\/\/www.phorest.com\/au\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\",\"name\":\"Steph Fernandez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg\",\"caption\":\"Steph Fernandez\"},\"description\":\"Steph Fernandez is a Marketing Copywriter at Phorest. With over a decade of copywriting experience across agencies and in-house teams, Steph specialises in turning strategy into story, through content that feels relatable, and is rooted in the lives of salon, spa, and clinic owners (and their clients). Their background in anthropology means that they bring a people-first lens to every project, pairing strong marketing insight with an understanding of why humans connect, choose, trust, and return. Steph's work is driven by the belief that the hair and beauty industry thrives on relationships, and that great storytelling is what strengthens them.\",\"sameAs\":[\"https:\/\/www.phorest.com\/\",\"https:\/\/www.linkedin.com\/in\/fernandezsj\/\"],\"url\":\"https:\/\/www.phorest.com\/au\/blog\/author\/stephanie-fernandezphorest-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest","og_description":"Here\u2019s a statistic that may surprise you: depending on the industry you\u2019re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on &hellip; Continued","og_url":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2025-08-08T17:39:15+00:00","article_modified_time":"2025-08-08T17:39:17+00:00","og_image":[{"width":2048,"height":1154,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal-150x150.webp","type":"image\/webp"}],"author":"Steph Fernandez","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal-150x150.webp","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Steph Fernandez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/"},"author":{"name":"Steph Fernandez","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92"},"headline":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty","datePublished":"2025-08-08T17:39:15+00:00","dateModified":"2025-08-08T17:39:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/"},"wordCount":1216,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/au\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/","url":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/","name":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp","datePublished":"2025-08-08T17:39:15+00:00","dateModified":"2025-08-08T17:39:17+00:00","breadcrumb":{"@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp","width":2048,"height":1154},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/au\/"},{"@type":"ListItem","position":2,"name":"Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/au\/#website","url":"https:\/\/www.phorest.com\/au\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/au\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92","name":"Steph Fernandez","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg","caption":"Steph Fernandez"},"description":"Steph Fernandez is a Marketing Copywriter at Phorest. With over a decade of copywriting experience across agencies and in-house teams, Steph specialises in turning strategy into story, through content that feels relatable, and is rooted in the lives of salon, spa, and clinic owners (and their clients). Their background in anthropology means that they bring a people-first lens to every project, pairing strong marketing insight with an understanding of why humans connect, choose, trust, and return. Steph's work is driven by the belief that the hair and beauty industry thrives on relationships, and that great storytelling is what strengthens them.","sameAs":["https:\/\/www.phorest.com\/","https:\/\/www.linkedin.com\/in\/fernandezsj\/"],"url":"https:\/\/www.phorest.com\/au\/blog\/author\/stephanie-fernandezphorest-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/158523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/users\/40096"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/comments?post=158523"}],"version-history":[{"count":2,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/158523\/revisions"}],"predecessor-version":[{"id":158525,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/158523\/revisions\/158525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/media\/158488"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/media?parent=158523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/categories?post=158523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/tags?post=158523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}