{"id":162997,"date":"2026-02-09T16:22:17","date_gmt":"2026-02-09T16:22:17","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/celebrating-a-decade-of-inspiration-a-recap-of-the-10th-salon-owners-summit\/"},"modified":"2026-02-10T18:02:20","modified_gmt":"2026-02-10T18:02:20","slug":"celebrating-a-decade-of-inspiration-a-recap-of-the-10th-salon-owners-summit","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/celebrating-a-decade-of-inspiration-a-recap-of-the-10th-salon-owners-summit\/","title":{"rendered":"Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner\u2019s Summit"},"content":{"rendered":"\n<p>This year marked a major milestone for Phorest: the 10th <a href=\"https:\/\/www.instagram.com\/p\/DT9zDb_igNR\/\">Salon Owners\u2019 Summit<\/a>, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric \u2013 filled with laughter, learning, and a sense of shared ambition.<\/p>\n\n\n\n<p>Attendees left buzzing with ideas, practical strategies, and the undeniable feeling that being in the room was a rare opportunity to see the future of the beauty and wellness industry unfold.&nbsp;<\/p>\n\n\n\n<p>With a mix of world-class speakers, hands-on masterclasses, and interactive sessions, the Summit once again proved why it\u2019s a can\u2019t-miss event for anyone serious about thriving in their business. Here\u2019s a look back at some of the standout moments and key takeaways from this milestone year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Human Leadership, Powered by Tech<\/h2>\n\n\n\n<p>Ronan Perceval, Phorest\u2019s CEO and founder, kicked off the Summit with an opener that was equal parts heartfelt and energising. Sharing personal stories from his journey in tech and leadership, he highlighted the importance of human connection in business, even in a world increasingly powered by technology. The room leaned in as he recounted taking a five-month sabbatical with his family, demonstrating how balance and wellness are essential for sustainability and growth.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162881\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09131620\/1IMAGE-0092-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>He also underscored the role of technology as an enabler, rather than a replacement, for human-led business success. From streamlining operations to freeing up time for staff and owners to focus on what matters, Ronan\u2019s insights set the tone for a Summit that was as practical as it was inspiring. His message was clear: invest in your people, nurture your culture, and let smart tech amplify your impact.<\/p>\n\n\n\n<p>By the end of his session, the audience was not only motivated \u2013 but also excited \u2013 to explore the tools and strategies that could transform their businesses. Ronan\u2019s emphasis on authenticity, empathy, and forward-thinking leadership left a lasting impression that carried on throughout the event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology should empower (and not replace) human connection<\/li>\n\n\n\n<li>Work-life balance and wellness are critical for sustainable business growth<\/li>\n\n\n\n<li>Culture and leadership drive long-term success<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Skincare and Practical Advice from Caroline Hirons<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.carolinehirons.com\/en-ie\">Caroline Hirons<\/a>, the Queen of Skincare, brought her signature energy and charisma to the Summit, instantly capturing the room\u2019s attention. Her session was full of practical relationship-building insights, delivered in a style that was both engaging and approachable. Attendees left with actionable tips for performance and authenticity to lead their teams and connect with their clients.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162890\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132634\/1IMAGE-0299-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The audience clearly appreciated Caroline\u2019s mix of expertise and personality, with laughter and nods punctuating her advice. For a deeper dive into Caroline\u2019s insights, including the full breakdown of her tips and recommendations, check out the full recap blog <a href=\"https:\/\/www.phorest.com\/blog\/caroline-hirons-building-a-high-performing-salon-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skincare professionals matter, and the standards they uphold make a difference<\/li>\n\n\n\n<li>Honesty and transparency create stronger client relationships and loyalty<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When Humour Meets Insight, Teams Thrive<\/h2>\n\n\n\n<p>The Thriving Teams session was equal parts informative and entertaining, keeping the room laughing while delivering serious takeaways for business success. Paddy Monaghan, Sam Masari, Rebecca Fahy, and Rich Cullen shared a blend of stories, statistics, and strategies designed to help salons, spas, and clinics unlock their team\u2019s full potential.<\/p>\n\n\n\n<p>Paddy highlighted the behind-the-scenes work on the product side, emphasising transparency and innovation in future development. Sam focused on maximising scheduling efficiency, including smart booking, deposits, and zero-minute add-ons, showing how small operational tweaks can have a major impact on revenue and productivity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162899\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132656\/1IMAGE-0486-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Rebecca and Rich brought the session full circle with the Fuel &amp; Fire framework, combining staff motivation, goal setting, and cultural engagement. Stats were compelling: teams using structured goals experienced a 79% retention rate, versus 46% for teams without them. The audience could see immediate ways to implement these strategies in their own businesses.<\/p>\n\n\n\n<p>Humour was woven throughout, making complex operational advice approachable. Attendees left with practical steps for retention, motivation, and team performance, alongside a renewed appreciation for the people behind their business success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear goals and staff engagement drive retention and satisfaction<\/li>\n\n\n\n<li>Operational efficiency tools (smart booking, deposits, add-ons) directly boost revenue<\/li>\n\n\n\n<li>Culture and communication are just as important as technology<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Heather Bagby\u2019s Balanced, Practical, Forward-Thinking Approach<\/h2>\n\n\n\n<p><a href=\"https:\/\/summitsalon.com\/this-is-us-facilitators\/heather-bagby\">Heather\u2019s<\/a> session offered a warm, practical perspective on building a sustainable business. She encouraged owners to think beyond day-to-day operations and focus on long-term legacy planning. The room responded to her insights on balancing financial strategy, growth, and succession with visible engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162908\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132717\/1IMAGE-0550-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Her advice is especially relevant for salon, spa, and clinic owners looking to plan for the future while maintaining a thriving present. For a deeper dive into Heather\u2019s strategies, keep an eye out for the full blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic planning is essential for sustainability and legacy<\/li>\n\n\n\n<li>Balancing growth with operational stability ensures long-term success<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Inspiring Innovation in Beauty and Wellness<\/h2>\n\n\n\n<p><a href=\"https:\/\/drlollie.ie\/\">Dr. Lollie Mancey<\/a> brought a fresh, engaging perspective to the Summit, combining humour with insight to keep the room hooked. Her session explored modern beauty and aesthetics trends, giving attendees tools to elevate client experiences and refine operational standards.<\/p>\n\n\n\n<p>She emphasised evidence-based practices, showing how innovation and science can coexist seamlessly in the beauty industry. The audience was particularly responsive to her examples of transforming client interactions through tailored services and advanced techniques.<\/p>\n\n\n\n<p>Her keynote was peppered with humour, making technical insights both memorable and enjoyable. Attendees left inspired to experiment with new approaches in their salons, spas, and clinics, feeling empowered rather than overwhelmed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162917\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132736\/1IMAGE-0574-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dr. Lollie also highlighted the importance of continuous learning and adaptation, showing that staying ahead in beauty and wellness requires curiosity and openness. By the end of her session, the room was buzzing with ideas and conversations about immediately implementing her insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evidence-based innovation enhances client experiences and operational excellence<\/li>\n\n\n\n<li>Continuous learning is key to staying competitive in modern beauty and wellness<\/li>\n\n\n\n<li>Humour and relatability make technical insights more actionable<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hands-On Learning &amp; New Experiences at the Masterclasses<\/h2>\n\n\n\n<p>This year introduced four new masterclasses, giving attendees hands-on experiences with actionable strategies to implement immediately. The sessions ranged from marketing and team management to navigating complex modern beauty services.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>META Marketing:<\/strong> Focused on digital advertising, client acquisition, and maximising ROI.<\/li>\n\n\n\n<li><strong>Mastering Your Modern Team:<\/strong> Practical guidance for engaging, motivating, and retaining staff.<\/li>\n\n\n\n<li><strong>Medi Masterclass:<\/strong> Strategies for clinic operations, client management, and innovation.<\/li>\n\n\n\n<li><strong>The Interactive Leadership Session:<\/strong> Learning and growing, with new mindsets about leadership, delegation, and clarity.<\/li>\n<\/ul>\n\n\n\n<p>Each session allowed attendees to interact, ask questions, and walk away with clear next steps for their business. The energy in the rooms was palpable, and the hands-on format ensured participants left inspired, with tools and knowledge they could use immediately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engaging Clients with Ease<\/h2>\n\n\n\n<p>To end Day 1, Paddy Monaghan returned to the stage with a session on <a href=\"https:\/\/www.phorest.com\/us\/features\/salon-crm-software\/\">customer communications<\/a>, bringing humour and energy to a topic that\u2019s vital for every salon, spa, and clinic. He demonstrated how clear, professional, and consistent messaging across channels can strengthen client relationships and loyalty.<\/p>\n\n\n\n<p>Real-life examples illustrated how small adjustments in communication strategy can lead to big improvements in client retention and satisfaction. Attendees appreciated actionable tips they could implement immediately, from automated reminders to personalised messaging techniques.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162926\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09132802\/1IMAGE-1449-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The session was lively and interactive, full of laughs, keeping the room engaged while delivering practical advice. Audience members left with a clear understanding of how to use communication as a tool for growth \u2013 not just outreach.&nbsp;<\/p>\n\n\n\n<p>Paddy\u2019s takeaways included practical ways to enhance client experience, while reducing stress on staff management, finding a perfect balance of humour, insight, and strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent, personalised communication drives client retention<\/li>\n\n\n\n<li>Small changes in messaging can have a major impact on loyalty and satisfaction<\/li>\n\n\n\n<li>Tools and strategies exist to simplify communications while enhancing professionalism<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Big Energy, Big Features, Big Launches on Day 2<\/h2>\n\n\n\n<p>Day 2 of the Salon Owner\u2019s Summit opened with a burst of energy, led by Sandy Carty and Michele Brady from the Phorest Australia team. Setting the tone with Australian slang lessons, interactive crowd exercises, and a spirited round of, \u201cAussie Aussie Aussie, oi oi oi,\u201d they had the entire room on its feet within minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162973\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153800\/1IMAGE-0060-1-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The goal was simple: wake everyone up, get the energy levels to a solid 10, and start the day feeling connected\u2026 and it worked. Laughter echoed through the room as attendees shook off the early-morning haze and leaned into the playful atmosphere.<\/p>\n\n\n\n<p>That lively start transitioned seamlessly into a practical, product-focused session designed to help salon, spa, and clinic owners get more from their systems. Aoife Hannigan and Conor Cunningham took the stage to introduce the session, addressing a common piece of Summit feedback: Attendees often leave excited about new features, but unsure how to implement them. This year\u2019s approach focused on live demos, real-world workflows, and clear walkthroughs, with Summit attendees receiving exclusive access to select new features for a two-month period.<\/p>\n\n\n\n<p>The session delivered a steady stream of feature launches and demonstrations, all presented with humour and plenty of audience interaction. Highlights included Add-Ons, with a sneak peek at upcoming Zero Minute Add-Ons that allow salons, spas, and clinics to increase revenue without extending appointment times.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162955\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153707\/1IMAGE-0118-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The team also showcased Smart Booking, designed to keep calendars efficiently packed by filling gaps around existing bookings and breaks. Despite the technical depth, the presenters kept the tone light, weaving jokes and relatable scenarios into each demo.<\/p>\n\n\n\n<p>Payments and communications also took centre stage. Mary McNeer introduced the highly anticipated payment links feature with <a href=\"https:\/\/www.phorest.com\/us\/features\/salon-payment-processing\/\">PhorestPay<\/a> \u2013 one of the most requested tools by Phorest users \u2013 allowing businesses to send branded, secure payment requests that feel seamless and professional. Gail Berry walked attendees through connecting WhatsApp for <a href=\"https:\/\/www.phorest.com\/us\/features\/automated-sms-email\/\">Two-Way Messaging<\/a>, opening the door to more responsive communication and future notifications.<\/p>\n\n\n\n<p>Marie Marshall demonstrated how businesses already using <a href=\"https:\/\/www.phorest.com\/us\/features\/salon-rostering-software\/\">Staff Goals<\/a> could quickly expand into Team Goals, while Jared Fleischmann showcased upcoming AI-powered chat features, even turning technical hiccups into shared moments of humour and camaraderie.<\/p>\n\n\n\n<p>By the end of the session, the room was buzzing with practical ideas and immediate next steps. It may have been one of the most product-heavy segments of the Summit, but the hands-on demos, candid humour, and early access to features created a strong sense of momentum, giving attendees tangible tools they could start using the moment they returned to their salons, spas, and clinics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New tools like Zero-Minute Add-Ons and Smart Booking aim to boost revenue and efficiency<\/li>\n\n\n\n<li>Payment links and WhatsApp integration enhance client communication and professionalism<\/li>\n\n\n\n<li>Team Goals and AI-powered chat features support collaboration and automation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Erin Kuhn Bhansali\u2019s Real-World Playbook for Profit Without Panic<\/h2>\n\n\n\n<p>Erin Kuhn Bhansali from <a href=\"https:\/\/qnity.com\/\">Qnity<\/a> took on one of the industry\u2019s most uncomfortable (and essential) topics: profitability. Opening with honesty and humour, she acknowledged that finance rarely tops the list of favourite business tasks, earning plenty of knowing laughs from the room. Her message landed quickly: profit isn\u2019t optional, but it keeps the door open. Grounded in real financial data rather than theory, Erin set out to give attendees practical strategies to immediately take action.&nbsp;<\/p>\n\n\n\n<p>She painted a clear picture of the industry\u2019s reality, sharing that many salons, spas, and clinics operate on razor-thin margins, with top performers averaging around 9% profitability and struggling businesses sitting closer to 1%. At those levels, even small financial missteps can carry serious weight. Her central theme focused on empowering teams to increase revenue through intentional actions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162946\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153628\/1IMAGE-0434-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Case studies brought the data to life, showcasing businesses that transformed their financial health through small but strategic shifts. One salon grew from zero to 19% profitability by combining revenue growth with stronger cost awareness. Another owner turned a -25% financial position into a positive one by restructuring payroll and focusing on sustainable operations. These stories helped attendees see how measurable change was achievable within their own business.<\/p>\n\n\n\n<p>Erin also highlighted everyday areas where profit slips away: inventory, discounting habits, overlooked operating expenses, and inefficient marketing spend. She encouraged owners to look closely at how space, time, and team productivity influence revenue potential.<\/p>\n\n\n\n<p>She closed with a strong focus on team-driven growth and introduced the 17% Growth Challenge, designed to help service providers increase individual sales through achievable, consistent effort. The initiative emphasises tracking progress, building financial confidence, and creating shared ownership across the business. Erin\u2019s final reflections reinforced that profitability builds gradually through repeatable systems and clear goals. Time, attention, and intentional decision-making all play a role alongside financial performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sustainable profitability comes from intentional revenue growth, not cost-cutting alone<\/li>\n\n\n\n<li>Average ticket size and client count are the two primary drivers of total sales<\/li>\n\n\n\n<li>Small, consistent changes can significantly improve margins over time<\/li>\n\n\n\n<li>Monitoring operating expenses, inventory, and marketing spend helps reduce hidden profit drains<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Turning Up the WOW With Calvin Stovall<\/h2>\n\n\n\n<p><a href=\"https:\/\/iconicpresentations.net\/\">Calvin Stovall<\/a> arrived on stage, opening to the sound of <em>We Will Rock You<\/em> and instantly lifting the energy in the room. Within minutes, the audience was laughing, clapping, and fully immersed in a performance that felt part performance, part masterclass. His mission was simple: help salon, spa, and clinic owners master the art of the WOW experience through mindset, culture, and consistency.<\/p>\n\n\n\n<p>Stories from his hospitality career grounded the session in real life, keeping the tone engaging and human. Calvin introduced his three-step WOW formula, while weaving in his Iconic framework. He challenged owners to define their purpose beyond services and products, encouraging them to build cultures where employees feel empowered, inspired, and genuinely valued. The crowd resonated strongly with his focus on leadership energy, emotional connection, and the importance of culture in shaping both employee and customer experience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-162937\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/02\/09153546\/1IMAGE-0621-1-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By the end, Calvin had the entire hall on its feet \u2013 chanting key lessons, reflecting on their role as hype leaders within their business, and committing to bringing renewed energy back to their teams. His closing message reminded attendees that innovation, curiosity, and positivity are essential to staying relevant in a rapidly changing industry.&nbsp;<\/p>\n\n\n\n<p>For the full breakdown of Calvin\u2019s WOW framework, stories, and actionable strategies, we&#8217;ve got the full keynote recap coming.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WOW experiences are built through intentional culture and leadership energy<\/li>\n\n\n\n<li>Meaningful emotional connections set exceptional businesses apart<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2026And We Keep Growing, Until Next Time!<\/h2>\n\n\n\n<p>As the final keynote speaker, the indomitable Katie Piper took to the stage to share her story: one of resilience, and the message that what happens to us doesn&#8217;t define the way we choose to move forward. She left the stage to a standing ovation, after reminding the audience that the past cannot be changed, and the future cannot be defined \u2013 but that their power lies in today, expressing to the 600-strong audience that the way we show up is what defines who we are. Her words created a moment of stillness after two high-energy days, reminding everyone that success is shaped as much by mindset and self-belief as it is by strategy or systems.<\/p>\n\n\n\n<p>To every salon, spa, and clinic owner, manager, and staff member who joined us, thank you. Your stories, questions, laughter, and willingness to learn alongside one another are what make the Salon Owner Summit a genuine community, and far more than just an event. Watching conversations spark in the corridors, ideas exchanged over coffee, and friendships strengthened across the industry was a highlight in itself. The Summit exists because of this shared passion for growth, creativity, and supporting one another through every stage of business.<\/p>\n\n\n\n<p>And if you couldn\u2019t make it this year, consider this your invitation. The doors are always open to new voices, fresh perspectives, and anyone ready to take their business to the next level. The energy, education, and sense of belonging are something best experienced in person, and we\u2019d love to see even more of the industry come together next time.<\/p>\n\n\n\n<p>Because the journey continues\u2026 The Phorest Summit is heading to Killarney next year, and tickets for 2027 are already on sale. If this year proved anything, it\u2019s that when this community gathers, incredible things happen. Ideas grow, confidence builds, and the future of the industry feels brighter than ever.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>We&#8217;ll see you in Killarney!<\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorestsummit.com\/tickets\" style=\"color:white; text-decoration:none;\"  target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Get Your 2027 Summit Tickets.\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This year marked a major milestone for Phorest: the 10th Salon Owners\u2019 Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric \u2013 filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/celebrating-a-decade-of-inspiration-a-recap-of-the-10th-salon-owners-summit\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":162983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5439],"tags":[],"class_list":["post-162997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner\u2019s Summit | Phorest<\/title>\n<meta name=\"description\" content=\"Phorest Salon Software just hosted their 10th Salon Owner&#039;s Summit. Find out what happened, who was there, and what&#039;s next in the recap!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/celebrating-a-decade-of-inspiration-a-recap-of-the-10th-salon-owners-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner\u2019s Summit | Phorest\" \/>\n<meta property=\"og:description\" content=\"Phorest Salon Software just hosted their 10th Salon Owner&#039;s Summit. 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