{"id":173613,"date":"2026-07-10T06:00:00","date_gmt":"2026-07-10T06:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=173613"},"modified":"2026-07-08T10:35:08","modified_gmt":"2026-07-08T10:35:08","slug":"is-the-phorest-summit-worth-the-trip-from-australia-ask-the-salon-owners-who-went","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/is-the-phorest-summit-worth-the-trip-from-australia-ask-the-salon-owners-who-went\/","title":{"rendered":"Is the Phorest Summit worth the trip from Australia? Ask the salon owners who went."},"content":{"rendered":"\n

Let\u2019s call out the kangaroo in the room: Ireland is a long<\/em> way from Australia. Nobody casually \u201cpops over\u201d from Brisbane, Sydney, Melbourne, Adelaide, or Perth for a two-day business event\u2026 especially when there are flights to book, teams to brief, clients to reschedule, calendars to wrestle, and the tiny matter of running an actual salon, spa, or clinic back home.<\/p>\n\n\n\n

But Australian Phorest clients have made the trip, some more than once. They crossed the world, walked into the room, met business owners from across the globe, soaked up the ideas, felt the buzz, and came home with more than jet lag and a camera roll full of Irish scenery.\u00a0<\/p>\n\n\n\n

They came back energised and connected. They came back full of ideas. In most cases, they came back wondering when they could do it all again.<\/p>\n\n\n\n

First, what actually is the Phorest Summit?<\/h2>\n\n\n\n

The Phorest Summit started in 2015 with a simple idea: bring ambitious salon owners together, give them space to think bigger, and send them home with ideas they could actually use. This was to offer salon, spa, and clinic owners sharp thinking, honest conversations, and a healthy dose of Phorest-style craic.<\/p>\n\n\n\n

Since then, it\u2019s grown into Phorest\u2019s flagship client experience event. In 2026, we celebrated 10 years of Summit with nearly 650 attendees from across Phorest\u2019s global markets \u2013 an increase of 100 attendees year-on-year, and proof that this little Irish get-together has become one of the industry\u2019s most sought-after tickets.<\/p>\n\n\n\n

Across two days, attendees hear from world-class keynote speakers, join practical workshops, meet other business owners who understand the beautiful chaos of running a salon, spa, or clinic, and get direct access to the Phorest team behind the product they use every day.<\/p>\n\n\n\n

And in 2027, Summit begins a new chapter. After a decade in Dublin, we\u2019re heading west to Killarney, one of Ireland\u2019s most scenic destinations, for two days at the Gleneagle Arena on 24-25 January 2027 for big ideas, better questions, global connection, and a reminder that you\u2019re not building your business alone.<\/p>\n\n\n\n

\u201cA fabulous, fabulous place to be\u201d: the Aussie owners who made the trip<\/h2>\n\n\n\n

One trip could be curiosity, but five trips? That’s a review. Just ask Kristian Tognini from Tognini\u2019s<\/a> and Hey Hair<\/a> in Brisbane. Kristian has been with Phorest for eight years, and has crossed the world for Summit more times than most people would cross town for a business event.<\/p>\n\n\n\n

\u201cSummit \u2013 what a fabulous, fabulous place to be,\u201d Kristian says. <\/p>\n\n\n\n

Australian salon owners don\u2019t travel halfway around the world for stale sandwiches, a lanyard, and a few polite networking chats near the coffee station. They do it because something about the experience keeps pulling them back. For many, it\u2019s the feeling that hits once they\u2019re in the room \u2013 the rare, energising reminder that they\u2019re part of something bigger than the day-to-day.<\/p>\n\n\n\n

Yes, it\u2019s a long way. That\u2019s exactly why it works.<\/h2>\n\n\n\n

Sometimes, the best thing you can do for your business is get very, very far away from it. Not forever \u2013 let\u2019s not send the team into a panic, but far enough to step out of the daily noise, stop half-answering emails between clients, and actually think.<\/p>\n\n\n\n

For Australian salon, spa, and clinic owners, the journey to Ireland takes commitment. Flights, cost, time away, team cover \u2013 none of it happens by accident. In a year when travel can feel like a bigger decision than ever, that commitment counts. Because once you\u2019re there, you\u2019re there,<\/em> fully in the room, listening, and surrounded by people who understand the beautiful madness of running a beauty business.<\/p>\n\n\n\n

As Stefanie from Organic Ministry<\/a> in Adelaide put it: \u201cWe’re halfway around the world. And we can actually come back and go, \u2018Yep, Phorest taught us that these are the features and this is how we can use it\u2026 Let\u2019s do it and hit the ground running\u2019.\u201d<\/p>\n\n\n\n

That\u2019s the magic of making the trip. The distance creates space, which creates perspective. And in 2027, with Summit moving to Killarney for a more immersive, retreat-style experience on Ireland\u2019s west coast, the destination becomes part of the reset.<\/p>\n\n\n\n

You can\u2019t livestream the energy in the room<\/h2>\n\n\n\n

You can watch a recording of a talk, and scribble down the key takeaways. You can even send your team a \u201cvery inspiring, lots to discuss when I\u2019m back\u201d voice note from the hotel lobby\u2026 but you can\u2019t livestream the feeling in the room. <\/p>\n\n\n\n

You can\u2019t recreate the moment when someone from the other side of the world describes the exact problem you thought only you had, or when the room starts laughing, cheering, swapping notes, and realising, \u201cOh, it\u2019s not just me.\u201d That\u2019s where the Summit becomes more than an event.<\/p>\n\n\n\n

It\u2019s the corridor chats, shared ambition, new friendships, jetlagged-but-buzzing conversations, and yes, the occasional burst of \u201cAussie Aussie Aussie, oi oi oi\u201d from the Australian team. Not especially subtle, but extremely<\/em> effective.<\/p>\n\n\n\n

Kristan Tognini sums it up perfectly: \u201cFor me, Phorest is like a big warm hug. Everyone knows your name. You feel welcomed. You feel like part of the family, and more so you feel part of the wider community globally.\u201d That\u2019s the bit you have to be there for. The agenda gets you in the door, but the energy makes you want to come back.<\/p>\n\n\n\n

What Australian owners actually take home<\/h2>\n\n\n\n

Of course, Summit should feel good in the moment. The lights, the speakers, the conversations, the Irish welcome \u2013 lovely. But Australian business owners don\u2019t fly halfway around the world just to feel inspired for 48 hours and then return home with a tote bag and a vague sense of optimism. They need ideas they can use.<\/p>\n\n\n\n

That\u2019s where Summit earns its keep. Across two days, attendees dig into the topics that actually shape salon, spa, and clinic growth: client retention, leadership, marketing, team culture, technology, profitability, and what the future of the beauty business looks like when you stop guessing and start looking ahead.<\/p>\n\n\n\n

They also get perspective. The staffing headaches, rising client expectations, pressure on profit, fear of falling behind, and constant need to keep the team motivated? Those challenges don\u2019t stop at the Australian border. At Summit, owners hear how businesses across the world tackle the same problems \u2013 and often realise they\u2019re not behind, broken, or doing it wrong. They\u2019re simply in business.<\/p>\n\n\n\n

Then there\u2019s the practical access. In 2026, 40% of stage time was delivered by Phorest team members, with AMA desks giving attendees the chance to meet the people building the product, ask questions, and get guidance they could bring straight back to the business. <\/p>\n\n\n\n

For Karla McDiarmid of Macquarie Medi Spa<\/a> in Bathurst, that momentum makes a difference. \u201cWe\u2019re moving forward and Phorest, I believe, is the right company to help us do that. Growing our team, our business, helping to build our retail sales. I\u2019m excited for what\u2019s ahead.\u201d<\/p>\n\n\n\n

The conversation that happens between sessions<\/h2>\n\n\n\n

Nobody flies 10,000 miles for small talk. But the right conversation, with the right business owner, at the right moment can change how you see the next 12 months. That\u2019s the thing about Summit \u2013 sure, the agenda and the speakers and the product sessions all matter. However, some of the best ideas don\u2019t arrive from the stage. These happen over coffee, in the queue for lunch, on the walk between sessions, or halfway through a dinner conversation when someone says, \u201cOh, we had that problem, too.\u201d<\/p>\n\n\n\n

For Australian owners, that makes a difference. You\u2019re not just meeting people from down the road. You\u2019re meeting salon, spa, and clinic owners from across the world who understand the same pressure, ambition, staffing puzzles, client expectations, and \u201chow is it only Tuesday?\u201d energy.<\/p>\n\n\n\n

Kristian Tognini puts it beautifully: \u201cI\u2019ve met so many great friends in different salons and spas across the years of coming and it\u2019s just a really great way of seeing what\u2019s happening out there and how to do business better.\u201d Call it networking, if you must. We\u2019d call it finding your people.<\/p>\n\n\n\n

Why 2027 is the year to go<\/h2>\n\n\n\n

If you\u2019ve ever said, \u201cOne year, I\u2019ll go,\u201d 2027 is making a fairly compelling case for being that year. After a decade in Dublin, the Phorest Summit is heading west to Killarney. On 24th and 25th January 2027, the Summit lands at the Gleneagle Arena, surrounded by scenery that makes you think bigger, breathe deeper, and pretend your \u201cbusiness trip\u201d wasn\u2019t also a very good life choice.<\/p>\n\n\n\n

This move marks a new chapter. Killarney gives Summit a more immersive, retreat-style feel: less city rush, more space to step back and look at your business from a different angle. It also makes sense that the 2027 theme is Beyond. Beyond business as usual, beyond reacting to change. Beyond wondering what AI, shifting client expectations, and new technology mean for your salon, spa, or clinic\u2026 and into actually understanding how to use them.<\/p>\n\n\n\n

As Karla McDiarmid said, \u201cBeing here at Summit today, they\u2019re already talking a lot about AI and what\u2019s coming next. Lots of new features and tools, how to benefit the customers as well as the team.\u201d<\/p>\n\n\n\n

So, should you come?<\/h2>\n\n\n\n

If you want a quiet January, maybe not. If you want to stay comfortable, keep your head down, and tell yourself you\u2019ll think about it next year, then sure \u2013 Australia is a very long way from Ireland, and no one is pretending otherwise.<\/p>\n\n\n\n

But if you want fresh ideas, real connection, a proper business reset, and the kind of experience you\u2019ll still talk about six months later? Then yes. You should come.<\/p>\n\n\n\n

Kristan has made the trip more than once. \u201cIt is my fifth time this year coming to the Phorest Salon Summit,\u201d he says. \u201cAnd it just keeps getting better and better every year.\u201d<\/p>\n\n\n\n

That\u2019s the thing about Summit. You come for the speakers, the strategy, the product updates, the people, the perspective, maybe even the Irish scenery. But you leave with something harder to pack and much harder to fake: momentum.<\/p>\n\n\n\n

No one is pretending Ireland is around the corner. But maybe that\u2019s the point.<\/p>\n\n\n

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Join us at the 2027 Phorest Summit!<\/p>\n<\/h2>\n \n <\/div>\n \n Get your tickets here!\n <\/a>\n <\/div>\n<\/div>\n\n\n

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<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Let\u2019s call out the kangaroo in the room: Ireland is a long way from Australia. 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