{"id":25209,"date":"2018-01-03T08:45:24","date_gmt":"2018-01-03T07:45:24","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/blog\/phorest-blog-articles\/"},"modified":"2021-05-17T15:03:05","modified_gmt":"2021-05-17T15:03:05","slug":"phorest-blog-articles","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/phorest-blog-articles\/","title":{"rendered":"The Most Popular Phorest Blog Articles Of 2017"},"content":{"rendered":"

If you’re looking for the latest salon marketing & management tips, trends & best practices, you know that you can trust in the Phorest Blog. But with on average 3 new articles per week, chances are you missed out on some! If I was to do a quick recap, I’d say we had a reputation-heavy<\/em> first quarter, only to then move into retail quite a lot. Oh, and staff management. That being said, the following is a collection of the top 25 most popular Phorest Blog articles published in 2017, based on how much traffic each post got over time.<\/p>\n

<\/p>\n

The Most Popular Phorest Blog Articles Published In 2017<\/h2>\n

They stuck with many of you and likely will continue to, this year. Don’t worry, we don’t expect you to read all 25 articles in one go! Simply bookmark this blog and refer to it later, when needed. Let’s get started, shall we?\u00a0\ud83d\ude42<\/p>\n

25.\u00a0David Barnett\u2019s Proven To Work 3-Step Retail Selling Technique<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>When we took it to Instagram to announce that we were going to have David Barnett from the\u00a0High Performance Stylist<\/a>\u00a0as a guest on Phorest FM, the response was incredible. We knew we were on to something, but David blew it out of the water. Now, for those who don\u2019t know David Barnett, he has spent a career working for some of the world\u2019s leading salons in the UK, Ireland and the US with some of his work featured on New York Fashion Week, The Grammys, The MTV Awards, and even he had his California salon chosen to do a pop-up salon for the VIP\u2019s at the Super Bowl 50. During the show, he graced us with some invaluable insights and takeaways on making his three-step retail selling technique part of a salon\u2019s business culture.<\/p>\n

Read more<\/a> and download the visual reminder here.<\/p>\n

24.\u00a0 Online Defamation Explained: How It Can Impact Your Salon Services<\/h3>\n

(<\/em>By Michelle Bolger,\u00a0Employment Law Consultant at\u00a0ESA Consultants<\/a>)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>By its 2009 definition, a defamatory statement is\u00a0\u201cone which tends to injure a person\u2019s reputation in the eyes of reasonable members of society.\u201d\u00a0There are 3 ingredients that have to be present for someone to sue for defamation:\u00a0(1)\u00a0It must be published;\u00a0(2)\u00a0It must refer to the\u00a0complainant;\u00a0(3) It must be false. But what does that all mean in an everyday context? How can online defamation impact your salon services?<\/p>\n

Read more here.<\/a><\/p>\n

23. Planning Ahead: Low-Budget And Simple June Salon Marketing Ideas<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>June, the sixth month of the year \u2013 already!\u00a0Holiday preparation is starting, festivals are about to kick off, and by the end of the month\u2026 school\u2019s out! And of course, you can\u2019t forget to pencil in Father\u2019s Day! To make the most out of this month, it\u2019s crucial you prepare in advance. With this in mind, we\u2019ve put together some low-budget and simple June salon marketing ideas to\u00a0help you keep a steady flow of customers coming through your doors.<\/p>\n

Read more or download the free toolkit here<\/a>.<\/p>\n

22.\u00a0There Are No Shortcuts To Building A Successful Salon Or Spa<\/h3>\n

(<\/em>By Richard McCabe,\u00a0Coach at\u00a0iSalon Coaching<\/a>)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>There are no quick fixes in this industry, no \u2018fad diets\u2019 and no \u2018one size fits all\u2019 to build a successful salon or spa. It\u2019s a long-haul game, and those that realise this are the ones that stay true to their beliefs and their core values. As time goes on, these salon owners\u2019 lives will get easier, and because their team will have been built on the right values, their business is going to be as strong as an ox.<\/p>\n

Read more here.<\/a><\/p>\n

21. 7 Daily Habits Of Happy And Successful Salon Owners<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Significant events such as getting a\u00a0promotion, a new job, going on a holiday \u2013 they all bring you moments of joy, but they\u2019re also\u00a0proven not to last<\/a>. There is no perfect formula nor\u00a0is there any magic potion to\u00a0make happiness appear and stay. Hence, all you can do is look for habits to maintain, and trust me; there are loads listed out on many different business blogs. We invite you to\u00a0try out our top 7, and see how close they get you to all the happy and successful salon owners of this world!<\/p>\n

Read more here.<\/a><\/p>\n

\"phorest<\/a>
Click on the image to download the eBook.<\/figcaption><\/figure>\n

20. Spine-Chilling Halloween Salon Marketing Ideas: Sales Boosters<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>We\u2019re less than 100 days away from Christmas (yes!), which means that we\u2019re even closer to the one spooky holiday of the year and the second (okay, maybe third?) biggest holiday most people budget for. So, as usual, we\u2019ve prepared some Halloween salon marketing ideas to help boost your sales.<\/p>\n

Read more or download the free toolkit here.<\/a><\/p>\n

19. The Ultimate Bundle Full Of Christmas Salon Marketing Ideas<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>It\u2019s crazy to think that Christmas is only 38 days away from now. It seems like just yesterday we were still enjoying the warm weather! But it is, and we need to start planning for it. Over the years, we\u2019ve come up with many blogs, promotions and graphics for you so to facilitate your search for inspiration, we\u2019ve made this huge bundle of Christmas salon marketing ideas. Plus, we created a fresh new batch of graphics \u2013 it\u2019s our early Christmas gift, enjoy!<\/p>\n

Read more<\/a> and download the graphics here.<\/p>\n

18. 5 Concrete Ways to \u2018End It\u2019 With Salon No-Shows<\/h3>\n

(<\/em>By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:<\/strong>\u00a0Perhaps under the impression it might cost them clients, many salon owners don\u2019t define policies around no-shows. To these salon owners, I say it\u2019s time to put your foot down. I mean, sometimes, SMS booking reminders just aren\u2019t enough to get a client to show up. And while it is crazy\u00a0to think it\u2019s possible to completely eliminate salon no-shows, here are 5 concrete ways to well reduce their frequency.<\/p>\n

Read more here.<\/a><\/p>\n

17.\u00a0The Day We Walked In Your Shoes: A Salon Experience<\/h3>\n

(<\/em>By\u00a0Phorest Salon Software CEO Ronan Perceval and Head of Product Patrick Monaghan)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>To get a taste of the real world for ourselves, and to get out from our usual working environment, we decided we\u2019d go out to work at the reception desk of a beauty salon (for a day!). An\u00a0hors<\/em>\u2013pair<\/em>\u00a0salon experience! So, early on in February and without quite exactly knowing what to expect, we headed over to the salon that kindly took part in the experience. To kick off the day,\u00a0we first had a few updates to do on the computers\u00a0in usage.\u00a0We updated some of the installed software and also re-calibrated the computer\u2019s touchscreen.\u00a0By the way, if you\u2019ve noticed your touchscreen isn\u2019t showing the accuracy it should, a quick calibration through the display settings of your computer screen will set it up good as new!<\/p>\n

Read more here.<\/a><\/p>\n

16. Should You Throw A Salon Open House?<\/h3>\n

(By Chris Brennan, Content Manager)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Whether you\u2019ve just opened your doors or you\u2019ve been around for years,\u00a0it\u2019s always nice to drop your local community a little reminder that your business is right around the corner. One way that has been proven successful for salon\/spa owners is to invite clients and locals to a fun and lively salon open house soir\u00e9e.<\/p>\n

Read more here.<\/a><\/p>\n

\"Phorest<\/a>
Click on the image to download the eBook.<\/figcaption><\/figure>\n

15. The Ins And Outs Of Selling More Retail<\/h3>\n

(By Caroline Quinlan, Beauty Writer & Industry Expert)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Let\u2019s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is passionate about hair, but there\u2019s\u00a0an elephant in the room. She hates selling retail because she says:\u00a0\u201cI\u2019m just not a salesperson. I love to make people look and feel like a million dollars. Selling more retail is not what I\u2019m about.\u201d\u00a0<\/em>While Lisa realises that being a great stylist requires creativity and passion, she doesn\u2019t want to see the fact that being a guru requires you to know the science of hair and scalp. If she educated clients on how to get thicker, healthier hair, they\u2019d feel better about themselves, which would ultimately take her reputation to the next level!<\/p>\n

Read more here.<\/a><\/p>\n

14.\u00a0The Dark Truth Of Salon Marketplaces And Salon Directories<\/h3>\n

(By Connor Keppel, Head of Marketing)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>New salon directories and marketplaces launch every week, and it\u2019s easy to see why these sites are attractive to salons as partners. They come with the promise of getting more new clients through your front door \u2013 simple as that. Today, I\u2019m going to deep dive into how these sites work and investigate what impact they have on your salon. I\u2019ll also explain the client journey across all of these sites, the psychology behind them and finally, uncover the detrimental impact they are having on the industry.<\/p>\n

Read more here.<\/a><\/p>\n

13.\u00a05 Sure-Fire Ways To Lose Salon Fans On Facebook<\/h3>\n

(By Chris Brennan, Content Manager)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>So, you\u2019ve spent the past couple of years slowly building a following of salon fans on Facebook. You\u2019ve seen your \u201clikes\u201d grow steadily week by week. Sometimes, however, you notice that a few of your fans \u201cunfollow\u201d you. […]\u00a0It\u2019s good to keep your salon fans up-to-date with what is happening on the business-side of your brand. However, if you are looking to get rid of them, then definitely focus most of your social attention on straight old-school advertising.<\/p>\n

Read more here.<\/a><\/p>\n

12. 10 Tips To Perk Up Engagement On Your Salon Instagram Profile<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>As some of you may know, I host a monthly webinar on techniques to help you build a salon retailing culture<\/a>. If you\u2019ve tuned into one of the sessions, there\u2019s a part near the end where I talk about Instagram. One of the most common questions I hear is:\u00a0\u201chow do I get better engagement?\u201d<\/em>\u00a0Well, it\u2019s something that takes time, effort and patience. But if you\u2019re really dedicated to boosting the engagement you\u2019re getting from your salon Instagram profile, I\u2019ve put a list of \u2013 in my opinion and experience \u2013 the top 10 tips to do so.<\/p>\n

Read more here.<\/a><\/p>\n

11. Phorest\u2019s Guide To Taking The Perfect Salon Photos<\/h3>\n

(By Chris Brennan, Content Manager)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Over the years, clients have always found new ways to discover your salon. The phonebook days are gone, and people are now using Google and Facebook to find new places to help them look beautiful. Today,\u00a0salons that succeed make sure they stand out online. In fact, one of the most important ways to capture a client\u2019s attention now is to ensure your website, app and Facebook page have beautiful, vibrant salon photos to greet your online visitors.<\/p>\n

Read more here.<\/a><\/p>\n

\"Phorest<\/a>
Click on the image to download the eBook.<\/figcaption><\/figure>\n

10.\u00a0New Feature: Introducing The Phorest Online Reputation Manager<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>It\u2019s no secret that more often than not, the beauty and hair industry spins on reputation and word of mouth. In fact,\u00a089% of people Google your business when they are referred to you by friends, colleagues, and family. Introducing the industry\u2019s smartest automation tool: the Phorest Online Reputation Manager.\u00a0Discover\u00a0why and how this salon software feature release will make a massive (and effortless) positive impact on your salon\u2019s reputation!<\/p>\n

Read more here.<\/a><\/p>\n

9. Hop Ahead Of Competitors With These April Salon Marketing Ideas<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Often enough, winter causes for many to \u2018hibernate.\u2019 So how do you reconnect with these customers? Perhaps you\u2019ve been trying to attract new customers in the past few months. That\u2019s all good and well, but retaining a client costs 5x less than trying to get a new one. The following April salon marketing ideas focus on reaching out to those who haven\u2019t shown face in a little while! After all, the weather is starting to look nicer; it\u2019s the perfect time to refresh a look or to simply book some \u2018me time.\u2019<\/p>\n

Read more or download the free toolkit here<\/a>.<\/p>\n

8. The 7 Wonders Of The Perfect Salon Phone Manner<\/h3>\n

(By Connor Keppel, Head of Marketing)<\/em><\/h3>\n

Excerpt:<\/strong>\u00a0You know the feeling. Calls are coming in, you\u2019re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It\u2019s a big ask! In fact, sometimes, it feels impossible. But you have to persevere because one slip or one bad phone call could be enough to tarnish the salon\u2019s reputation. With that in mind, we\u2019ve listed 7 musts in terms of salon phone manner.<\/p>\n

Read more here.<\/a><\/p>\n

7.\u00a03 Tips That Will Make Your Salon Employee Bios Stand Out<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>In the hair, beauty and spa industry, it\u2019s no secret that therapists and stylists create and nurture trustworthy relationships with their clients \u2013 some of which last for years. Why not help build these relationships from day one, with a virtual handshake? Employee bios posted on your salon\u2019s website \u2013 along with an ability to book online \u2013 are a great way to initiate that first contact. In fact, based on our data, we know that one of the most popular features our Salon Branded App is the Staff Profiles section. But what should you be writing in these bios apart from making them short and sweet?<\/p>\n

Read more here.<\/a><\/p>\n

6. Should You Be The One Paying For Salon Training Courses?<\/h3>\n

(By Michelle Bolger,\u00a0Employment Law Consultant at\u00a0ESA Consultants)<\/a><\/em><\/h3>\n

Excerpt:\u00a0<\/strong>There is no getting around the fact that salon owners who invest in staff training reap a plethora of rewards. This includes better-skilled employees, increased staff retention rates, happier clients and increased profits. You have to invest in your team if you want to exceed.\u00a0But should you be paying for all these salon training courses or are there situations in which the employee should cover the fees? As Henry Ford once said:\u00a0\u201cThe only thing worse than training your employees & having them leave is not training them & having them stay.\u201d<\/em><\/p>\n

Read more here.<\/a><\/p>\n

\"Phorest<\/a>
Click on the image to download the eBook.<\/figcaption><\/figure>\n

5. 15 Spa Quotes To Use In Your Salon Marketing And Displays<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>If you\u2019re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But this doesn\u2019t just happen on Instagram: people simply love relating to positive statements! That\u2019s also why many salons and spas these days will have light boxes sitting at the front desk, displaying a fun or inspiring saying. So whether you\u2019re looking for social media material, a bank of spa quotes to insert at the bottom of a marketing email or display on your lightbox, we\u2019ve got you covered!<\/p>\n

Read more and download the graphics here.<\/a><\/p>\n

4.\u00a0Enough Is Enough: When It\u2019s Okay To Fire A Bad Salon Customer<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:<\/strong>\u00a0Have you ever had to fire a salon employee for their erratic behaviour or a foul attitude? Probably. But, what about a bad salon customer? Someone whose name is enough to make you cringe\u2026\u00a0Sure we\u2019ve all heard the saying\u00a0\u201cthe customer is\u00a0always right\u201d<\/em>, but that doesn\u2019t mean you\u00a0have to<\/em>\u00a0put up with everything and anything.\u00a0Sometimes, things don\u2019t go exactly as planned in a business relationship and it\u2019s okay to recognise it and let go.<\/p>\n

Read more here.<\/a><\/p>\n

3.\u00a0March Salon Marketing Ideas To Please All Clients & Tastes<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>While you never\u00a0need<\/em>\u00a0a holiday to put\u00a0marketing campaigns together, why not take advantage of the ones that are known to be very commercial? It\u2019s a perfect opportunity to get new or existing clients back in and spend an extra few bucks on retail products. Sometimes, simply getting attention is what your business needs to get out of a slump. Let\u2019s have a look at what\u2019s doable for two massive celebrations: Paddy\u2019s Day and Mother\u2019s Day.<\/p>\n

Read more or download the free toolkit here<\/a>.<\/p>\n

2.\u00a0Spread Love With These February Salon Marketing Ideas<\/h3>\n

(By Zo\u00e9 B\u00e9lisle-Springer, Blog Content & Social Media Executive)<\/em><\/h3>\n

Excerpt:\u00a0<\/strong>Every celebrated holiday brings new marketing opportunities. And because February is the season of love, we thought we\u2019d put together a free toolkit full of February salon marketing ideas that say thank you to both your customers and employees.\u00a0As Mother Teresa once said, \u201cLet no one ever come to you without leaving happier.\u201d<\/p>\n

Read more or download the free toolkit here<\/a>.<\/p>\n

1. 3 Surefire Ways To Prevent Staff From Stealing Salon Client Details<\/h3>\n

(By Connor Keppel, Head of Marketing)<\/em><\/h3>\n

Excerpt:<\/strong> You spend years building a loyal client base, recruiting a talented team and then lose half of your customer base overnight. Your stylist or therapist leaves the salon, and without you knowing, they take the salon client details with them. It happens. A lot. The scary reality is that most salon owners don’t realise\u00a0what’s going on until it’s too late. Leadership is trusting and having the courage to let your team exercise their personal values. There are, however, measures you can take to reduce the likelihood of your stylists or therapists taking clients with them while still making them feel appreciated and trusted.<\/p>\n

Read more here.<\/a><\/p>\n

Happy digging, and thanks for reading our Phorest Blog articles!<\/p>\n

#LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re looking for the latest salon marketing & management tips, trends & best practices, you know that you can trust in the Phorest Blog. But with on average 3 new articles per week, chances are you missed out on some! 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