{"id":25408,"date":"2018-01-18T09:00:03","date_gmt":"2018-01-18T08:00:03","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/blog\/8-fantastic-ways-to-boost-your-salon-profile\/"},"modified":"2021-06-03T10:44:32","modified_gmt":"2021-06-03T10:44:32","slug":"boost-salon-profile","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/boost-salon-profile\/","title":{"rendered":"8 Fantastic Ways To Boost Your Salon Profile"},"content":{"rendered":"

Thanks to Instagram\u2019s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it \u201cinfluencers\u201d. But really, this job has been around for years, just not exactly in the way we\u2019ve seen it rise with the likes of social media. The one thing that influencers have been basing themselves on the most is their status within their community. They\u2019re looked up to, but more importantly, they\u2019re trusted by people who follow them. Why am I saying this and what does it have to do with your salon profile you may ask?<\/p>\n

<\/p>\n

Well, let\u2019s look at it this way: a salon profile isn\u2019t really about your marketing, but more about how you, as the\u00a0salon owner, are perceived and known by your colleagues, competitors and clients.<\/p>\n

Is this starting to make any sense?<\/p>\n

Without becoming what we know today as an influencer, by working on your status of authority within your community and area, you\u2019re doing exactly what influencers do best: boost brand visibility. And while for some salon owners this is a piece of cake, for others who prefer to step back from the limelight, encouraging people to gravitate towards their business can prove to be challenging.<\/p>\n

The Benefits Of Having An Influential (Or Positive) Salon Profile<\/h2>\n

Shy or not, there are countless examples of both types of personalities being incredibly successful at building brands. However, without knowing where to start, things can seem a little intimidating, so let\u2019s start by looking at are the benefits of putting effort into your salon profile.<\/p>\n

Thought Leadership<\/h3>\n

By thought leadership, I mean making yourself known as the expert you are. It\u2019s not something we\u2019re used to, to go around calling ourselves experts. The truth is though: that\u2019s exactly what you are, and you should be proud of it! By making other people know you\u2019re a trustworthy source of information, you\u2019ll become the go-to in your area and the rest well\u2026 the rest is history!<\/p>\n

For more tips on salon success, click here.<\/a><\/p>\n

Attracting talent<\/h3>\n

On a scale of 1 to 10, how hard do you find the recruiting process in your salon currently? Now let me ask you this: if say the likes of Mary Portas, Tabatha Coffey or any other well-respected individual in the hair and beauty industry were looking to hire someone, do you think they\u2019d struggle to attract talent? Or would they instead be receiving an incredible amount of applications? The higher your profile within your community, the easier it becomes to hire people.<\/p>\n

For more tips on attracting and hiring talent, click here.<\/a><\/p>\n

Retaining talent<\/h3>\n

If you walk your talk, you\u2019ll want to also elevate your employees\u2019 statuses, introduce them as experts and provide them with opportunities to better their skills. This could be as simple as offering training classes to bringing some of them with you at networking events and such. Sure, it\u2019s your salon or spa, but where would you be without your staff? It\u2019s important that you value them, know what their goals are and help them achieve these goals. Do they want to get better at colour? Do they aspire to open their own salon? The minute you find out what makes your employees passionate, you\u2019ll have the key to keeping them engaged with your business.<\/p>\n

For more tips on staff engagement and retention, click here.<\/a><\/p>\n

Getting new clients and retaining them<\/h3>\n

It\u2019s said that it cost 10x more to attract a new customer than to retain one. And while this most salon owners\u2019 reality, I\u2019m willing to bet that if the same research was done amongst famous salon owners such as Tabatha Coffey, for instance, the ratio would be much lower. For us at Phorest Salon Software, retaining clients and building loyalty towards the brand has always been more important than gaining new clients. That being said, boosting your salon profile will by itself, generate business. Popularity and word of mouth still play a crucial part in people\u2019s purchasing decisions.<\/p>\n

For more tips on client retention, click here.<\/a><\/p>\n

Opening doors for new opportunities<\/h3>\n

Having an influential salon profile can help make things smoother when it comes to opening a second location for your salon (your reputation will precede you). You\u2019ll still have to market the new salon or spa branch, but at least you\u2019re giving yourself a head start on getting your brand known in the new town or city. More than that though, your status can open up entirely new opportunities such as funding, appearances on TV and\/or radio shows, book deals and even partnerships! It\u2019s well worth it if you ask me.<\/p>\n

Is your salon ready for a second location? Find out here.<\/a><\/p>\n

Working On Your Status To Increase Your Brand\u2019s Visibility<\/h2>\n

As you can see, getting your name out there and building a strong salon profile can have a positive impact on your business in the long run. But what are concrete ways to do all of this?<\/p>\n

A few ideas:<\/strong><\/p>\n