{"id":25804,"date":"2017-11-13T10:00:51","date_gmt":"2017-11-13T09:00:51","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/blog\/salon-gift-cards\/"},"modified":"2017-11-13T10:00:51","modified_gmt":"2017-11-13T09:00:51","slug":"salon-gift-cards","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/","title":{"rendered":"Are Your Salon Gift Cards Really Working For You?"},"content":{"rendered":"<p>Salon gift cards aren\u2019t anything new. In fact, most of you probably have them displayed at your reception desk. But are they\u00a0something that you actively market to your clients? Is it even worth it?<\/p>\n<p><!--more--><\/p>\n<h2>A Few Facts&#8230;<\/h2>\n<ul>\n<li>Consumers spent more than $130 billion on gift cards in 2015, up from $118 billion in 2013.<\/li>\n<li>In 2016, Americans <a href=\"https:\/\/www.incentivemag.com\/Gift-Cards\/Retail\/$46-Billion-Spent-on-Gift-Cards-in-2016-Packaged-Facts\/\" rel=\"noopener\">spent $28 billion on gift cards for others and $11 billion on gift cards for themselves<\/a>.<\/li>\n<li>In 2016, <a href=\"https:\/\/www.incentivemag.com\/Gift-Cards\/Retail\/$46-Billion-Spent-on-Gift-Cards-in-2016-Packaged-Facts\/\" rel=\"noopener\">US employers spent $7 billion on cards for employees<\/a>.<\/li>\n<li>On average, gift card holders spend more than the amount of their gift card (75% of those who overspend, spend an\u00a0extra 20% of the value of the card).<\/li>\n<\/ul>\n<h2>What Does That Mean?<\/h2>\n<p>It means that if your client comes in with a gift card, chances are they are also going to splash their own cash on other services or products. Looking at these stats, the opportunity for a radical increase in revenue is there. And according to the <a href=\"https:\/\/www.packagedfacts.com\/Prepaid-Gift-Cards-10308053\/\" rel=\"noopener\">Packaged Facts findings<\/a>, <em>&#8220;gift cards have become not only an acceptable substitute for more traditional gift options, but are increasingly expected and eagerly used, especially among &#8216;older&#8217; Millennial adults.&#8221;<\/em><\/p>\n<p><strong>A gift card is more than just a pre-loaded cash card. It can:<\/strong><\/p>\n<ol>\n<li>Solve your client\u2019s\u2019 gift dilemmas.<\/li>\n<li>Act as a handy marketing tool for adding value and saying thank you.<\/li>\n<li>Introduce brand new clients \u2013 55% of recipients require more than one trip to spend the balance of their card.<\/li>\n<li>Provide upfront payment \u2013 More than $41 billion in gift cards went unused between 2005 and 2011 making your salon a cash flow winner.<\/li>\n<\/ol>\n<p>Pretty cool, right?\u00a0<a href=\"https:\/\/www.phorest.com\/blog\/why-need-salon-gift-card-promotions\/\" rel=\"noopener\">Read more on this here.<\/a>\u00a0You&#8217;ll also want to make\u00a0your accountant understands how your vouchers work. Award-winning accountant <a href=\"\/?p=18351\" rel=\"noopener\">Gloria Murray explains<\/a>: <em>&#8220;If you are a Phorest Salon Software client, make sure you use the system to log vouchers. There is no VAT on them until they are redeemed, and they shouldn\u2019t be part of your sales figures until someone has the service. Many accountants don\u2019t understand this, and it could save you VAT throughout the year and tax at your year-end.&#8221;<\/em><\/p>\n<p>Oh and don&#8217;t forget to send out an email or SMS\u00a0campaign to all of your clients reminding them to pop into the salon to collect the ideal holiday gift!<\/p>\n<blockquote><p>Related |\u00a0<a href=\"\/?p=25806\" rel=\"noopener\">Tried And Tested Salon Black Friday Campaigns You Can Steal<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Phorest Salon Software &amp; Salon Gift Cards<\/h2>\n<p>In a recent article, we listed a few step-by-step guides for 4 common technical support queries. Guess what? That post included gift vouchers help guides. Here are a few other ones, specific to using salon gift cards as a Phorest Salon Software client.<\/p>\n<ul>\n<li><a href=\"https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/80445476\/How+to+sell+a+voucher\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/80445476\/How%2Bto%2Bsell%2Ba%2Bvoucher&amp;source=gmail&amp;ust=1505402182907000&amp;usg=AFQjCNEFc_vEZMI_02uxLcsbPZytjWsZSQ\">How to Sell a Voucher<\/a><\/li>\n<li><a href=\"https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/88572114\/How+To+Change+a+Voucher+From+A+Walk+In+To+A+Client\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/88572114\/How%2BTo%2BChange%2Ba%2BVoucher%2BFrom%2BA%2BWalk%2BIn%2BTo%2BA%2BClient&amp;source=gmail&amp;ust=1505402182907000&amp;usg=AFQjCNElroYGeX0EcHuLwplyGB5n5mWWKQ\">How To Change a Voucher From A Walk-In To A Client<\/a><\/li>\n<li><a href=\"https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/74219634\/Do+Gift+Cards+Expire\" rel=\"noopener\">Do Gift Cards Expire<\/a><\/li>\n<li><a href=\"https:\/\/phorest.jira.com\/wiki\/spaces\/PC\/pages\/63602740\/How+can+I+email+a+gift+voucher+to+a+client\" rel=\"noopener\">How Can I Email A Gift Voucher To A Client?<\/a>\n<div class=\"page-metadata-modification-info ByLine_root_1io\"><\/div>\n<\/li>\n<\/ul>\n<p>Part of the Phorest Salon Software family? For help with putting your emails or SMS messages together, contact &lt;<a href=\"mailto:grow@phorest.com\">grow@phorest.com<\/a>&gt;, and if you would like to order gift cards, then drop us a message at &lt;<a href=\"mailto:treatcard@phorest.com\">treatcard@phorest.com<\/a>&gt;.<\/p>\n<p>Got feedback? Leave us a comment or tweet us\u00a0<a href=\"https:\/\/twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<\/p>\n<p>Thanks for reading!<\/p>\n<p>#LetsGrow<\/p>\n<hr \/>\n<h5><b><i>This post was originally published on August 14th, 2015 and has been updated for accuracy and comprehensiveness.<\/i><\/b><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>I know that salon gift cards aren\u2019t anything new. In fact, I\u2019m sure that most of you probably have them displayed at your reception desk.<\/p>\n<p>But is it something that you are actually actively marketing to your clients? Or is it even worth it?<\/p>\n<p>Well, today we are going to look into just how impactful salon gift cards can be!<\/p>\n","protected":false},"author":17,"featured_media":25805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5511],"tags":[5899,5900,5901,5514,5523],"class_list":["post-25804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-salon-branding-au","tag-salon-gift-voucher-au","tag-salon-gift-vouchers-au","tag-salon-marketing-au","tag-salon-software-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Your Salon Gift Cards Really Working For You? | Phorest<\/title>\n<meta name=\"description\" content=\"Salon gift cards aren\u2019t anything new. 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But are they\u00a0something that you actively market?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T09:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/08\/10111503\/SalonGiftCards_1200x940_NewDimensions-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1153\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Brennan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/08\/10111503\/SalonGiftCards_1200x940_NewDimensions-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Brennan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/\"},\"author\":{\"name\":\"Chris Brennan\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/58c2c5e2ed8f35ee9d624b808acfbb9e\"},\"headline\":\"Are Your Salon Gift Cards Really Working For You?\",\"datePublished\":\"2017-11-13T09:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/08\/10111503\/SalonGiftCards_1200x940_NewDimensions.jpg\",\"keywords\":[\"salon branding\",\"salon gift voucher\",\"salon gift vouchers\",\"salon marketing\",\"salon software\"],\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/\",\"url\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/\",\"name\":\"Are Your Salon Gift Cards Really Working For You? | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/salon-gift-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/08\/10111503\/SalonGiftCards_1200x940_NewDimensions.jpg\",\"datePublished\":\"2017-11-13T09:00:51+00:00\",\"description\":\"Salon gift cards aren\u2019t anything new. 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