{"id":29397,"date":"2018-03-28T09:00:16","date_gmt":"2018-03-28T08:00:16","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/blog\/creating-exquisite-salon-email-subject-line\/"},"modified":"2021-05-17T10:01:38","modified_gmt":"2021-05-17T10:01:38","slug":"salon-email-subject-line","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/salon-email-subject-line\/","title":{"rendered":"Creating Exquisite Salon Email Subject Lines (+ Easter Templates)"},"content":{"rendered":"<p>Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news &amp; happenings of your salon. But for them to get that information, you&#8217;re going to need them to open up the email, right? The question is, what should you say in your salon email subject line to make them open the said email?<\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Creating Exquisite Salon Email Subject Lines\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/171Y8wHPOOD15j9EI9jehV?si=_ZebvEjDRRGwIt-PmzYHxw&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2>What Do All Compelling Salon Email Subject Lines Have In Common?<\/h2>\n<p>A subject line is essentially your email campaign&#8217;s <em>\u201cHello.\u201d<\/em>\u00a0\u00a0Think of it like this &#8211; it&#8217;s the same as a pick-up line at a bar. You need to tease what\u2019s inside your email, co-hearse the client into wanting to find out more and follow up on their expectations by ensuring you&#8217;re not click-baiting them with unrelated content.<\/p>\n<p>Before we get into what <em>you<\/em>\u00a0could use for Easter, let\u2019s first look at <strong>what all good email subject lines have in common<\/strong>:<\/p>\n<ul>\n<li>They contain words that increase opens and avoid words that decrease opens<em> <a href=\"https:\/\/content.coschedule.com\/EmailSubjectLine-Words-Download.pdf\" rel=\"noopener\">(see CoSchedule&#8217;s list here)<\/a><\/em><\/li>\n<li>They are written in title case <em>(Data Suggests This Will Get The Most Opens)<\/em><\/li>\n<li>They include a (digit) number<\/li>\n<li>Subject lines that are 17-24 characters long tend to perform best<\/li>\n<li>They include an emoji<\/li>\n<li>The word count is around 3-5<\/li>\n<\/ul>\n<figure id=\"attachment_29415\" aria-describedby=\"caption-attachment-29415\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58305\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29416 size-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/28225903\/Emailmarketing_blogbanner.jpg\" alt=\"salon email subject\" width=\"800\" height=\"300\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/28225903\/Emailmarketing_blogbanner.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/28225903\/Emailmarketing_blogbanner-300x113.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/28225903\/Emailmarketing_blogbanner-768x288.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-29415\" class=\"wp-caption-text\">Click the image to download the eBook.<\/figcaption><\/figure>\n<h3>Salon Email Subject Line Examples<\/h3>\n<p>For Special Offers:<\/p>\n<ul>\n<li><em>Your Favorite Packages Are Back!<\/em><\/li>\n<li><em>3 Tips To Look Magnificent This Week\u00a0\ud83d\udc84<\/em><\/li>\n<li><em>5 Treatments You Can&#8217;t Live Without<\/em><\/li>\n<\/ul>\n<p>Salon Open House or Special Event:<\/p>\n<ul>\n<li><em>You\u2019re Invited! Product Launch Party at [Salon Name]\u00a0\ud83d\ude09<\/em><\/li>\n<li><em>Shhh&#8230; VIP Night At Bliss!<\/em><\/li>\n<\/ul>\n<p>Newsletter:<\/p>\n<ul>\n<li><em>[Salon Name&#8217;s] April Monthly Round-Up<\/em><\/li>\n<li><em>You Won&#8217;t Believe What&#8217;s Happening At [Salon Name] This Month<\/em><\/li>\n<li><em>Exclusive[Salon Name] Subscriber News And Deals<\/em><\/li>\n<\/ul>\n<p>A diverse range of salon email subject lines can help get your audience to click through to the message contained within.\u00a0But what about for Easter? We weren&#8217;t going to leave you without any ideas&#8230;<\/p>\n<h3><strong>Download our 12 Easter Subject Line ideas here for free!<\/strong><\/h3>\n\n\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n        region: \"na1\",\n        portalId: \"2245726\",\n        formId: \"3dd993a0-5536-43d2-b971-3c29bba71159\"\n});\n<\/script>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Related |&nbsp;<a href=\"\/?p=27573\">Salon Marketing Opportunities To Avail Of This Coming March<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Testing Your Subject Lines<\/h2>\n\n\n\n<p>It&#8217;s hard to know what will work and what won&#8217;t. Often, marketers A\/B test their&nbsp;subject lines. However, if you don&#8217;t necessarily want (or have the time) to get into that, recently, CoSchedule announced their newly released <em>Email Subject Line Tester<\/em> and I have to say, it&#8217;s pretty great! In a nutshell, the tool grades your subject line based on a few characteristics and identifies areas where you can improve on to help increase your opens.<\/p>\n\n\n\n<p><strong>To use this tool:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Go to&nbsp;<a href=\"https:\/\/coschedule.com\/email-subject-line-tester\">https:\/\/coschedule.com\/email-subject-line-tester<\/a><\/li><li>Type your subject line in the box.<\/li><li>Click &#8220;Score My Subject Line&#8221;.<\/li><li>Check out your results.<\/li><li>Tweak your subject line based on your results and try to get a better score.<\/li><\/ol>\n\n\n\n<p>Looking for tips on email marketing in general? Tune into episode 26 of Phorest FM with Phil Jackson,&nbsp;<a href=\"https:\/\/bravohair.com\/\">award-winning salon owner<\/a>, industry mentor, speaker and&nbsp;<a href=\"https:\/\/www.amazon.com\/Hairy-Book-Email-essential-industry-ebook\/dp\/B06Y1L4HGV\">author of The Hairy Book of Email<\/a>&nbsp;to get some insight&nbsp;on using email marketing in the hair, beauty and spa industry:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/embed\/episode\/19mVbHqpHe9cz28Jwgsgsv\n<\/div><\/figure>\n\n\n\n<p>Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\">Instagram<\/a>&nbsp;too!)<\/em> And for SMS templates you can use this Easter weekend, <a href=\"https:\/\/www.phorest.com\/blog\/15-salon-sms-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>!<\/p>\n\n\n\n<p>Thanks for reading! #LetsGrow<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">This post was originally published in July 2015 and has been updated for accuracy and comprehensiveness.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news &amp; happenings of your salon. But for them to get that information, you&#8217;re going to need them to open up the email, right? The question is, what should you say &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/salon-email-subject-line\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":29426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6489],"tags":[182,5645,901,6490,88,5520,799,6491,763,5942,902,6492,91,5523],"class_list":["post-29397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-sales-marketing","tag-email-marketing","tag-email-marketing-au","tag-email-subject-line","tag-email-subject-line-au","tag-salon-blog","tag-salon-blog-au","tag-salon-email","tag-salon-email-au","tag-salon-email-marketing","tag-salon-email-marketing-au","tag-salon-email-subject-lines","tag-salon-email-subject-lines-au","tag-salon-software","tag-salon-software-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Exquisite Salon Email Subject Lines - Phorest<\/title>\n<meta name=\"description\" content=\"Email marketing is still considered one of the very best ways to engage and attract clients. 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