{"id":30256,"date":"2018-04-18T09:00:50","date_gmt":"2018-04-18T08:00:50","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=30256"},"modified":"2019-04-22T22:58:08","modified_gmt":"2019-04-22T21:58:08","slug":"recruitment-salon-job-openings","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/recruitment-salon-job-openings\/","title":{"rendered":"Recruitment In The Digital Age: Advertising Salon Job Openings"},"content":{"rendered":"<p><span class=\"s2\"><em>How<\/em> we find jobs has changed. We have technology to thank for that. One of the direct knock-on effects of this reality is that finding and recruiting the right staff is becoming increasingly difficult. As if that wasn&#8217;t enough, there&#8217;s <\/span>often a discrepancy between the skills hair and beauty courses teach, and the skills salon owners look for in a candidate.\u00a0<span class=\"s2\">It&#8217;s tough. How do you find someone <em>&#8220;technically skilled, experienced, trustworthy, loyal, relaxed and friendly but not too friendly, client-focused, results-driven, who shows attention to detail, is well-mannered and well-presented, has sales skills and the ability to retain clients<sup>1<\/sup>?&#8221;<\/em> We have to think of smarter ways to attract the right candidates, find new ways to advertise salon job openings.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Recruitment in the Digital Age: Advertising Salon Job Openings\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6HeIVdZ1kHxUWNnOn3L0Ay?si=pOgvBE6iRxesmgV8wTBilw&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2><span class=\"s2\">First, Are You Ready To Recruit?<\/span><\/h2>\n<h3 class=\"p3\"><span class=\"s2\">Is Your Team Performing To The Best Of Their Abilities?<\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">Before you start recruiting, it\u2019s important that you\u00a0make sure that your team is performing and achieving their targets to the best of their capacities. Creating a culture of performance and achievement will help you recruit only when you know you&#8217;re going to need it, rather than going down the <em>&#8220;panic recruitment&#8221;<\/em> route.<\/span><\/p>\n<p><a href=\"https:\/\/www.phorest.com\/au\/blog\/salon-training-courses\/\" rel=\"noopener\"><em>To read more on the ripple effect that getting staff trained up can create in your salon, click here.<\/em><\/a><\/p>\n<h3 class=\"p3\"><span class=\"s2\">Are Your Opening Hours Optimized?<\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">Rota management is a powerful tool to answer customer demands and generate an increase in revenue. Make sure your roster is efficient, and that your staff utilisation rates are well over 50%.<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\">Have You Created A Recruitment Procedure?<\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">Think year-round recruitment, as a recruiter would. Doing this will help you build a portfolio of people you can call. <\/span><span style=\"font-weight: 400;\">Never miss out on an opportunity to find the right person: <\/span><i><span style=\"font-weight: 400;\">\u201cwe are constantly growing, come and join our team to develop your skills.\u201d<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.phorest.com\/au\/blog\/planning-salon-spa-procedure-manual\/\" rel=\"noopener\"><em>Learn everything you need to know to plan the writing of your salon&#8217;s SOP manual efficiently.<\/em><\/a><\/p>\n<blockquote><p><em>&#8221; [&#8230;] every brand has its culture, you know, has its values. HC MedSpa is a luxury brand; it\u2019s a very ambitious brand. We want to grow; we want to get bigger. And at the same time, we don\u2019t compromise. You know, we offer a certain standard, a certain quality. So we know, when people are interviewed, we have a really in-depth interview process, and we can find out by people\u2019s, when we\u2019re interviewing them, you know, what are their plans, how successful do they want to be? Or is this just something that we can feel is a stepping stone or something like that, they\u2019re probably not right for us. But if someone walks through the door who\u2019s obviously highly qualified and also has dreams, has targets, has goals, ambition, that\u2019s what we\u2019re looking for. That\u2019s the potential that we\u2019re looking for. And then we put a lot of development into them that hopefully makes a perfect package all round.&#8221;<\/em><\/p>\n<p>&#8211; Saad Aslam, <a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-61\/\" rel=\"noopener\">Phorest FM Episode 61<\/a><\/p><\/blockquote>\n<h3 class=\"p3\"><span class=\"s2\">Have You Defined Your Ideal Candidate Profile?<\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">What will this new team member have to do? When are they needed? Do you have a list of tasks already at hand? For instance, if you want someone who can do weekends, but end up interviewing a candidate who doesn\u2019t want to do them, then she\/he isn\u2019t the ideal candidate for you. Recruiting someone because you&#8217;re desperate will never be the right fit for your team.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-staff-need-hire-duck\/\" rel=\"noopener\"><em>To find out why every salon needs a team full of &#8220;ducks&#8221;, click here.<\/em><\/a><\/p>\n<h3 class=\"p3\"><span class=\"s2\">Is Your Job Description Up To Date?<\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">Your job description is the key piece of the puzzle. It&#8217;s what helps you set and communicate your expectations to candidates and future staff members. Make sure you create a thorough description of the job role and identify every task and responsibility it implies.<\/span><\/p>\n<p><em><strong>Learn more about the current recruitment crisis in the hair and beauty industry in this Phorest FM podcast episode featuring UK guest Sam Pearce of The Potting Shed Spa:<\/strong><\/em><\/p>\n<p><iframe title=\"Spotify Embed: Sam Pearce on the Current Recruitment Crisis in the Hair and Beauty Industry\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/14MLTeoFPn2h1bdWY16JqR?si=KBFmAxtsSOuSKLvLlSdQmw&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2 class=\"p3\"><span class=\"s2\">Advertising Your Salon Job Openings<\/span><\/h2>\n<h3>Online Opportunities<\/h3>\n<ul>\n<li><span class=\"s2\"><strong>LinkedIn:\u00a0<\/strong>It&#8217;s a useful tool. However, not all therapists or hairdressers are on it. Most profiles I&#8217;ve found were self-employed, but on the flip side, the ones who are on LinkedIn are usually serious about their roles. It could be an option if you needed a booth renting staff for a while?<\/span><\/li>\n<li><strong><span class=\"s2\">Indeed:\u00a0<\/span><\/strong><span class=\"s2\">It&#8217;s a good job board, and you don\u2019t have to spend any money on it. However, be careful about how you set it up because that&#8217;s where you can end up paying far too much. My advice is to contact them to set up what you need.<\/span><\/li>\n<li><span class=\"s2\"><strong>Your website and social media:<\/strong>\u00a0These are key to attract the right candidates. Posting videos about your salon job openings is a great way to send a strong message as to why a potential candidate should apply.<\/span><\/li>\n<li><span class=\"s2\"><strong>Gumtree:<\/strong>\u00a0This platform can be powerful, and well, it\u2019s free!<\/span><\/li>\n<\/ul>\n<h3>Offline Opportunities<\/h3>\n<ul>\n<li><span class=\"s2\"><strong>Recruiters:<\/strong> They have tons of potential candidates in their database and can help you find the ideal person for the position you&#8217;re trying to fill. Get to know some recruiters and build a healthy relationship with them to help them understand what you want. When you start working with them on a long-term basis, you can negotiate the commission. To give you an example, I work with Michelle Caheny in the UK, from Spa and Beauty Connection and have an international recruiter Janet Bradford from Active Connection. I trust them, because I know that they know my standards.\u00a0<\/span><\/li>\n<li><span class=\"s2\"><strong>Posters:<\/strong> Put one up in your salon! You never know, a customer might know someone who knows someone! Again, you can make it very refreshing without sounding desperate!<\/span><\/li>\n<li><span class=\"s2\"><strong>Networking events:<\/strong>\u00a0Crucial! Always have a few business cards on you! <\/span><\/li>\n<li><span class=\"s2\"><strong>Open days:<\/strong>\u00a0Sometimes they&#8217;re powerful. Once or twice a year, try placing an ad in your local paper and see if you have any takers.<\/span><\/li>\n<li><span class=\"s2\"><strong>Local colleges:<\/strong>\u00a0They&#8217;re important too, that goes without saying. Build a relationship with them so you can look at employing their strongest students. <\/span><\/li>\n<li><span class=\"s2\"><strong>International colleges:<\/strong>\u00a0Identify a few strong ones in the countries where you&#8217;d think students might want to join you. Build relationships with those colleges the same way you would with local ones.<\/span><\/li>\n<li><span class=\"s2\"><strong>Other businesses:<\/strong>\u00a0I encourage this. Personally, I even use the chamber of commerce or the council to advertise any salon job openings.<\/span><\/li>\n<li><span class=\"s2\"><strong>Job Centers:<\/strong>\u00a0They can be impactful, it\u2019s worth talking to them.<\/span><\/li>\n<\/ul>\n<p>Finally, while\u00a0<span class=\"s2\">I&#8217;m not a huge fan of having friends or family working together, sometimes incentivising your staff to refer\u00a0new candidates\u00a0<\/span><span style=\"background-color: #f5f6f5;\">can work\u00a0<\/span><span class=\"s2\"><em>(these candidates must pass their probation period though, just like anyone else)<\/em>!<\/span><\/p>\n<p><span class=\"s2\">All in all, a<\/span><span class=\"s2\">\u00a0defined recruitment plan of action should be at the heart of your day-to-day operations, even when you are fully staffed; people that may not work for you today might work for you tomorrow.<\/span><\/p>\n<p>Looking for personalised advice? You can always email Valerie at\u00a0<a href=\"mailto:valerie@valeriedelforge.com\" rel=\"noopener\">valerie@valeriedelforge.com<\/a>! Got general feedback? Let us know either in the comments below or tweet us\u00a0<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n<hr \/>\n<p><sup>1\u00a0<\/sup><a href=\"https:\/\/www.phorest.com\/au\/blog\/hiring-salon-staff-top-tips\/\" rel=\"noopener\">Hiring Salon Staff: Top Tips For Finding The Very Best (GUEST POST)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How we find jobs has changed. We have technology to thank for that. One of the direct knock-on effects of this reality is that finding and recruiting the right staff is becoming increasingly difficult. As if that wasn&#8217;t enough, there&#8217;s often a discrepancy between the skills hair and beauty courses teach, and the skills salon &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/recruitment-salon-job-openings\/\">Continued<\/a><\/p>\n","protected":false},"author":40003,"featured_media":30455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5466],"tags":[6577,5946,6578,6579,6580,6581,6582,5571,5573,5460],"class_list":["post-30256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staff-management","tag-employees-au","tag-hair-and-beauty-2-au","tag-job-adverts-au","tag-job-offers-au","tag-nail-au","tag-recruit-staff-au","tag-recruitment-au","tag-salon-au","tag-spa-au","tag-staff-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recruitment In The Digital Age: Advertising Salon Job Openings | Phorest<\/title>\n<meta name=\"description\" content=\"How we find jobs has changed. Plus, there&#039;s often a discrepancy between the skills hair and beauty courses teach, and the skills salon owners look for in a candidate. It&#039;s tough. This article by Valerie Delforge explores the avenues available to advertise salon job openings in the digital age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/recruitment-salon-job-openings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruitment In The Digital Age: Advertising Salon Job Openings | Phorest\" \/>\n<meta property=\"og:description\" content=\"How we find jobs has changed. Plus, there&#039;s often a discrepancy between the skills hair and beauty courses teach, and the skills salon owners look for in a candidate. It&#039;s tough. 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