{"id":32103,"date":"2018-05-22T15:00:32","date_gmt":"2018-05-22T14:00:32","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/blog\/salon-branding-salon-mean-clients\/"},"modified":"2020-02-26T19:45:15","modified_gmt":"2020-02-26T19:45:15","slug":"salon-branding-salon-mean-clients","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/salon-branding-salon-mean-clients\/","title":{"rendered":"Salon Branding: What Does Your Business Mean To Clients?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about your salon branding.&nbsp;<\/span><span style=\"font-weight: 400;\">When you think about a company like Apple, what comes to your mind?<\/span><span style=\"font-weight: 400;\">&nbsp;Even if you don\u2019t own an Apple product or know too much about Steve Jobs and Apple\u2019s story, you probably have a sense of the brand. Because a brand is more than just a label or an identifier of the products the company makes. A brand is all about emotion. Steve Jobs said it again and again: <\/span><i><span style=\"font-weight: 400;\">\u201cYou have to talk about emotional experiences.\u201d<\/span><\/i><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">And that\u2019s something Apple does very well. No wonder the company&#8217;s customers wouldn\u2019t dream of buying anything else.<\/span><\/p>\n\n\n\n<p><strong>Listen to the audio version of this blog, and\u00a0<a rel=\"noopener noreferrer\" href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Salon Branding: What Does Your Business Mean to Clients\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2fD7poYK8mE6ZnBjsQ2O2J?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Salon Branding: The #1 Thing To Remember<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This applies to your salon brand too!&nbsp;<\/span><span style=\"font-weight: 400;\">What does your business mean to your clients?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever thought about the words and emotions you want people to associate with your salon or spa? Have you ever thought about the promises you have to make and keep in order to earn an emotional anchor, inherently keeping customers loyal to your business? If not\u2026 you should!<\/span><\/p>\n\n\n\n<p><strong>To compare a brand with its competitors, we only need to know what makes it different. Brand management is the management of differences, not as they exist on data sheets, but as they exist in the minds of people.<\/strong> <em>&#8211; Marty Newmeier, Author<\/em><\/p>\n\n\n\n<p>Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>&nbsp;too!)<\/em><\/p>\n\n\n\n<p>Thanks for reading! #LetsGrow<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">This post was originally published in August 2014 and has been updated for accuracy and comprehensiveness. Featured imaged shot on location of&nbsp;<a href=\"https:\/\/gmale.ie\/\" target=\"_blank\" rel=\"noopener noreferrer\">GMALE Barbers<\/a>, in Dublin. \u00a9 2017 Phorest Salon Software.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Even if you don\u2019t own an Apple product or know too much about Steve Jobs and the Apple story you probably have a sense of the &#8216;brand&#8217; which means it&#8217;s more than just a label or an identifier of the products the company makes.<\/p>\n","protected":false},"author":11,"featured_media":32107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5668],"tags":[6829,6693,5634,5899,5514,6830,6831,5809],"class_list":["post-32103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","tag-attracting-clients-to-your-salon-au","tag-phorest-au","tag-phorest-blog-au","tag-salon-branding-au","tag-salon-marketing-au","tag-salon-owners-bible-au","tag-simon-and-julie-au","tag-simon-lotinga-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salon Branding: What Does Your Business Mean To Clients? | Phorest<\/title>\n<meta name=\"description\" content=\"Have you ever thought about the words and emotions you want people to associate with your salon? 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