{"id":35925,"date":"2018-08-10T18:24:01","date_gmt":"2018-08-10T17:24:01","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=35925"},"modified":"2020-02-19T16:02:54","modified_gmt":"2020-02-19T16:02:54","slug":"salon-instagrams-igtv-app","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/salon-instagrams-igtv-app\/","title":{"rendered":"Everything Your Salon Needs To Know About Instagram\u2019s IGTV App"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\">Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context:\u00a0<\/span><span class=\"s1\">Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos.\u00a0<\/span><span class=\"s1\">Finally, they\u2019ve released the IGTV app, which gives us the power of sharing videos up to 1 hour in length. <\/span><span class=\"s1\">But what does this mean for your salon or spa? Is it worth putting time into marketing your business on a new platform? And how is it different from the regular Instagram app?\u00a0<\/span><span class=\"s1\">Read on to see exactly why you should pay attention to IGTV. Also, watch the Phorest Academy Salon Instagram Masterclass <a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58313\" target=\"_blank\" rel=\"noopener noreferrer\">video on-demand here!<\/a><\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Everything Your Salon Needs to Know About Instagram\u2019s IGTV App\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6SsyfQ4WdKa73C2CX3O7bJ?si=2oT07i3zTHmo-OSPjpKAMQ&#038;utm_source=oembed\"><\/iframe><\/p>\n<div class=\"row-fluid-wrapper row-depth-1 row-number-3 \">\n<div class=\"row-fluid \">\n<div class=\"span8 widget-span widget-type-cell main-content\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"8\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-4 \">\n<div class=\"row-fluid \">\n<h2 class=\"span12 widget-span widget-type-widget_container \" data-widget-type=\"widget_container\" data-x=\"0\" data-w=\"12\">The Lowdown: What The IGTV App Means For Your Salon<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">IGTV is both a new standalone app and a new experience within Instagram itself.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When your salon activates its IGTV channel, all of your existing followers are be able to watch your longer, vertical videos on your IGTV channel. Unlike\u00a0<\/span><span class=\"s1\">Instagram Stories, these videos don\u2019t disappear. They\u2019re less formal &#8211; <em>read, easier to make!<\/em> &#8211; than Instagram videos, and you don\u2019t need to bring your followers to another website or app. IGTV is built right in, and it\u2019s so easy to use!<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35958\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10170649\/IGTVarticle_Photo1-578x1024.png\" alt=\"igtv app\" width=\"350\" height=\"620\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10170649\/IGTVarticle_Photo1-578x1024.png 578w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10170649\/IGTVarticle_Photo1-169x300.png 169w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10170649\/IGTVarticle_Photo1.png 720w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The main highlight of IGTV is that you can now upload 10-minute videos, and for hair and beauty businesses, it\u2019s the perfect format for tutorials, inspirational talks, salon tours, how-to&#8217;s, product demos\u2026 pretty much anything your heart desires!<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Three Things To Love About IGTV<\/span><\/h2>\n<h3 class=\"p1\"><span class=\"s1\">1. Perfection Be Gone!\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Because they\u2019re in a vertical format, IGTV videos are made to be recorded from your phone, not with professional video equipment. What does that mean for you? It\u2019s incredibly easy to upload a video that took&#8230; say what, five minutes to make?<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><strong>Tip:\u00a0<\/strong>Try to let go of your perfectionist side and just focus on the basics: videos that entertain, inform, or inspire.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><span class=\"s1\">2) The Longer Video Format Makes Room For Tutorials &amp; In-Depth Talks\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">While clicking through IGTV channels (it\u2019s like TV!), I stopped many times to watch makeup, hair, and nail tutorials that were more than five minutes long. There is something so mesmerizing about watching a person do their hair! <\/span><span class=\"s1\">Use this as inspiration and try making your first videos both personable and useful.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><strong>Tip:<\/strong>\u00a0Show your audience a new hair or beauty technique, let them watch you apply your makeup (or makeup on a client), or share just how you get those beachy waves. That\u2019s what IGTV is perfect for!<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><span class=\"s1\">3) It\u2019s New, And It\u2019s Not Crowded (yet)!\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">More than a million people have downloaded the IGTV app, and it\u2019s only been out for a few weeks. Then, there are the hundreds of millions of Instagram users that are hungry for IGTV videos on the regular Instagram app.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><strong>Note:<\/strong>\u00a0Comparatively, few businesses have jumped on board IGTV.\u00a0<\/span><span class=\"s1\">That means there is a massive opportunity for salons to create videos that get tons of views and engagement.<\/span><span class=\"s1\">There isn\u2019t that much competition yet. Get in early!<\/span><\/p>\n<\/blockquote>\n<h2 class=\"p1\"><span class=\"s1\">How Your Salon Can Get Started With IGTV<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Are you convinced yet that IGTV is a video paradise and the perfect marketing channel for your salon?\u00a0<\/span><span class=\"s1\">Great! Here\u2019s exactly how you should get started.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35972\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10171423\/IGTVarticle_Photo2-576x1024.png\" alt=\"igtv app\" width=\"350\" height=\"623\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10171423\/IGTVarticle_Photo2-576x1024.png 576w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10171423\/IGTVarticle_Photo2-169x300.png 169w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10171423\/IGTVarticle_Photo2.png 750w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<h3 class=\"p3\"><span class=\"s1\">Before Posting Your First Video, Spend Some Time On IGTV Watching Other Channels<br \/>\n<\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">I recommend you download the IGTV app first and spend half an hour looking at videos. <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">Which ones catch your attention? <\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">Which ones make you flip past real quick? <\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">What formats work best? <\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">Which length of video did you like most?\u00a0 <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Make a note of these things and get familiar with how the app works. I spent about half an hour on IGTV and the time flew by!<\/span><\/p>\n<h3 class=\"p3\">Record Your First Video<\/h3>\n<p class=\"p3\"><span class=\"s1\">You can\u2019t post live videos directly to IGTV &#8211; you have to pre-record them (stay tuned for part 2 of this post next week:\u00a0<strong><em>13 Ideas For Your First Salon IGTV Video<\/em><\/strong>). As such,\u00a0<\/span><span class=\"s1\">I recommend starting with a quick video filmed on your phone. Remember that your videos have to be vertical (tall), so keep your phone upright. Finally, keep in mind that your videos don\u2019t have to be perfect! <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Your video has to be between 15 seconds and 10 minutes long, although larger accounts seem to be able to upload videos as long as an hour.\u00a0<\/span><span class=\"s1\">Make it fun, energetic and real, and remember to grab the attention of people within the first few seconds or they may swipe right past!<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s1\">Set Up Your IGTV Account<\/span><\/h3>\n<p class=\"p3\"><b><\/b><span class=\"s1\">To upload your video, you\u2019ll first need to activate your IGTV channel. <\/span><span class=\"s1\">You can do this a couple of different ways.\u00a0<\/span><span class=\"s1\">First, you can download the IGTV app, click your profile picture, and activate your profile:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35982\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10173616\/IGTVarticle_Photo3-576x1024.png\" alt=\"igtv app\" width=\"350\" height=\"622\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10173616\/IGTVarticle_Photo3-576x1024.png 576w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10173616\/IGTVarticle_Photo3-169x300.png 169w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10173616\/IGTVarticle_Photo3.png 720w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Instead, if you want to do it from your computer, go to your Instagram account, click <em>\u201cIGTV\u201d<\/em> and press the <em>\u201cGet started\u201d<\/em> button.<\/span><\/p>\n<h3 class=\"p3\">Edit And Upload Your Video<\/h3>\n<p class=\"p3\"><span class=\"s1\">Now that you\u2019ve activated your channel, it\u2019s time to upload your very first video!\u00a0<\/span><span class=\"s1\">Again, your video doesn\u2019t have to be perfect, so you don\u2019t need to spend a ton of time editing it, adding effects, music, etc. The more real it is, the better.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">From the IGTV app:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">Go to <a href=\"https:\/\/www.phorest.com\/blog\/instagram-business-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">your profile<\/a> and tap the \u201c+\u201d button to upload your video.<\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"p3\"><strong><span class=\"s1\">Choose the video from your camera roll, and you\u2019ll be brought to a page where you can edit it.<\/span><\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35996\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174508\/IGTVarticle_Photo4-575x1024.png\" alt=\"igtv app\" width=\"350\" height=\"623\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174508\/IGTVarticle_Photo4-575x1024.png 575w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174508\/IGTVarticle_Photo4-169x300.png 169w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174508\/IGTVarticle_Photo4.png 718w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong>Choose a title that is attractive and descriptive, but short &#8211; it\u2019ll get cut off after 25 characters.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p3\"><strong>Your description can be as long as you want and can contain both hashtags and clickable links. That\u2019s right, IGTV gives you the power of linking viewers to your website!<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"p3\"><strong>Finally, for the cover photo, you can either upload an image that you edited or choose a thumbnail from the video.<\/strong><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Remember, viewers will see the thumbnail and decide whether to click it or not, so make it attractive. <\/span><span class=\"s1\">When you\u2019re done, just press publish! <\/span><\/p>\n<h3><span class=\"s1\">Getting Views Of Your New Videos<\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">Instagram alerts your followers when you\u2019ve uploaded a new IGTV video, so you\u2019ve already got some video views built right in. Then, you<\/span><span class=\"s1\">\u00a0can also auto-post your video to Facebook when you publish by clicking the<em> \u201cshare to Facebook\u201d<\/em> button.\u00a0<\/span><span class=\"s1\">And of course, you can also share your video with your Instagram crew by clicking the share button:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36002\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174609\/IGTVarticle_Photo5-574x1024.png\" alt=\"IGTV app\" width=\"350\" height=\"624\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174609\/IGTVarticle_Photo5-574x1024.png 574w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174609\/IGTVarticle_Photo5-168x300.png 168w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/10174609\/IGTVarticle_Photo5.png 616w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p class=\"p3\">Note that your video is also discoverable by people outside your followers in the \u201cfor you\u201d section of the IGTV app. So if you\u2019re posting engaging, fun videos, you can create a broader audience that way too!<\/p>\n<h2 class=\"p3\"><span class=\"s1\">In Conclusion<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">IGTV is a new social media app that I believe will be a huge help in marketing your salon or spa. It gives you a space to share longer videos with your audience that will educate, inspire, and delight them.\u00a0<\/span><span class=\"s1\">And again, remember that your videos don\u2019t need to be perfect. Just record something that you\u2019re passionate about and will grab the interest of your audience. Stay tuned for part 2 of this post next week:\u00a0<\/span><span class=\"s1\"><strong><em>13 Ideas For Your First Salon IGTV Video<\/em><\/strong>!<\/span><\/p>\n<p>Got feedback? Let us know either in the comments below or tweet us\u00a0<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context:\u00a0Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos.\u00a0Finally, they\u2019ve released the IGTV &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/salon-instagrams-igtv-app\/\">Continued<\/a><\/p>\n","protected":false},"author":40010,"featured_media":36025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5524],"tags":[5878,7255,7256,5529,5514,5531,5533],"class_list":["post-35925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-online-social","tag-app-au","tag-igtv-au","tag-igtv-app-au","tag-instagram-au","tag-salon-marketing-au","tag-social-media-au","tag-spa-marketing-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything Your Salon Needs To Know About Instagram\u2019s IGTV App | Phorest<\/title>\n<meta name=\"description\" content=\"Instagram launched the IGTV app, redefining how we connect with our audiences. But what does this mean for your salon? How is it different from Instagram?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/salon-instagrams-igtv-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything Your Salon Needs To Know About Instagram\u2019s IGTV App | Phorest\" \/>\n<meta property=\"og:description\" content=\"Instagram launched the IGTV app, redefining how we connect with our audiences. But what does this mean for your salon? 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