{"id":36851,"date":"2018-08-20T21:41:26","date_gmt":"2018-08-20T20:41:26","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=36851"},"modified":"2024-09-09T14:19:47","modified_gmt":"2024-09-09T14:19:47","slug":"hedgehog-concept-salon","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/hedgehog-concept-salon\/","title":{"rendered":"The Hedgehog Concept: What Will Your Salon Be Known For?"},"content":{"rendered":"\n<p>The book that has had a significant influence to my building of Phorest is <a href=\"https:\/\/www.amazon.com\/Good-Great-Some-Companies-Others\/dp\/0066620996\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Good to Great<\/em> by Jim Collins<\/a>. We&#8217;ve tried to implement multiple concepts from this book. While some came straight away, others took many years. However, <a href=\"https:\/\/www.jimcollins.com\/concepts\/the-hedgehog-concept.html\" target=\"_blank\" rel=\"noopener noreferrer\">one of the ideas that really resonated with us early on<\/a>, and I think is one that could be very useful for your salon, clinic, or spa, (as for any business), is The Hedgehog Concept.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Hedgehog Concept: What Will Your Salon Be Known For?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5sdCfI4x4OyhNzxiq9LPH9?si=zhEPA-KDTZOXhf7Y_jmIkQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Is The Hedgehog Concept?<\/h2>\n\n\n\n<p>The name comes from the Isaiah Berlin parable<em> \u201cThe Hedgehog and the Fox.\u201d\u00a0<\/em>The fox is good at many things:\u00a0she\u2019s fast, smart, cunning, and more. Comparatively, the hedgehog is amazing at one thing:\u00a0protecting herself. But because the hedgehog is so much better at her one skill<em>\u00a0&#8211;\u00a0curling into a ball of spikes &#8211;\u00a0<\/em>than the fox is at any of her skills, the fox can never catch the hedgehog.<\/p>\n\n\n\n<p>In business, similar to the hedgehog, evidence shows that the most successful companies<em> (and more specifically, the ones who last)<\/em> also make themselves the best in the world at one thing. A few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ryanair and the world\u2019s lowest-cost flights<\/strong><\/li><li><strong>Google with internet search<\/strong><\/li><li><strong>Amazon as the most convenient shopping experience<\/strong><\/li><\/ul>\n\n\n\n<p>Of course, all of those companies also cater for loads more, and do it well. However, they hold nothing back on improving their most important \u201cthing.\u201d<\/p>\n\n\n\n<p><em><strong>&#8220;Why?&#8221;<\/strong><\/em>, you may ask.<\/p>\n\n\n\n<p>Simple. At best, people will only remember one thing about you. If you are <em>ok<\/em> or <em>good<\/em> at lots of things, what exact thing will they remember about you?<\/p>\n\n\n\n<p><strong>Sadly, by being average in many areas of your business or the services you provide, you aren\u2019t making yourself memorable. However, if you are truly brilliant at something, then everyone remembers you for that. And when other people talk about you,\u00a0they talk about the same thing. That, precisely, is one of the best ways to create positive word of mouth.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, What Is Your Salon Going To Be Known For?<\/h2>\n\n\n\n<p>If you own a hair salon, could it be known for having the best colour technicians in your town or city? If you own a beauty salon, could you be known for offering the best facials within a 50-mile radius? Alternatively, maybe what your salon is known for isn\u2019t based on the actual services you provide, but instead on your customer service. Could you have the most luxurious customer service in your local area?\u00a0<\/p>\n\n\n\n<p>What are you offering- in terms of service, experience, or otherwise, that makes your clients want to return, and recommend you to others?<\/p>\n\n\n\n<p>As you can see, there are many aspects of what you do in your business that you could focus on, but unfortunately, it isn\u2019t as easy as just choosing one out of the lot. There is no point in choosing something that your neighbouring salons do well already. This does not showcase what <em>you <\/em>do differently. <\/p>\n\n\n\n<p>Luckily, based on the three questions below, Jim Collins developed a simple framework to help you make the right pick for your Hedgehog Concept.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36894\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/20203025\/HedgehogConcept_Circles.jpg\" alt=\"Hedgehog Concept\" width=\"800\" height=\"300\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/20203025\/HedgehogConcept_Circles.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/20203025\/HedgehogConcept_Circles-300x113.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/08\/20203025\/HedgehogConcept_Circles-768x288.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">What Are You Truly Passionate About?<\/h3>\n\n\n\n<p>Pick an element of your business you love working on.&nbsp;You have a much better chance of succeeding and getting better at what you do if you enjoy doing it. If you have a hard time making up your mind, start by listing everything you care about doing in your salon or spa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Can You Be Best At In Your Region?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may be passionate about something, but if you can\u2019t be the best at it in your region or area, then you aren\u2019t going to be known for it: somebody else will. Think about what isn&#8217;t done that well in the salons that you know. What could you do much better? Make a list and work out which ones score highly on the other circles<em> (passion and money)<\/em>. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Can You Make Decent Money On?<\/h3>\n\n\n\n<p>There is no point in being the best at something and being passionate about doing it if it doesn\u2019t attract people to your salon. You must choose something that makes people visit your salon and spend money when they come.<\/p>\n\n\n\n<p>Once you&#8217;ve narrowed your options to something that matches all three circles, you&#8217;re onto a winner. If you are struggling to come up with answers to any of those questions, another way of getting started is to ask your clients why they come to you. You can do this through a social media, an in-house survey, or by sending a <a href=\"https:\/\/www.phorest.com\/features\/automated-sms-email\/\">simple email or SMS survey through your Phorest system.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does Phorest Salon Software&#8217;s Hedgehog Concept Look Like?<\/h2>\n\n\n\n<p>When we first started in the salon software game in Ireland, we did everything as best as we could<em> &#8211; i.e. making appointment software, installing the system, training, etc<\/em>. After reading <em>Good to Great<\/em>,\u00a0we realised that everyone else was trying to do the same thing. If we kept going how we were, there was no way we could ever stand a chance at differentiating ourselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Three Circles<\/h3>\n\n\n\n<p>After much thinking, we started by making a list of things we were passionate about <em>(first circle)<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Providing a great service<\/strong><\/li><li><strong>Helping salons make more money<\/strong><\/li><li><strong>Building easy-to-use software<\/strong><\/li><li><strong>Marketing<\/strong><\/li><\/ul>\n\n\n\n<p>We weren\u2019t sure we would be unique in providing excellent service; many competitors were trying to do that too. The same went for building easy-to-use software; every salon software company tries to do that. However, we believed we could develop the best salon-tailored marketing tools in the world. That was something none of our competitors was doing <em>(second circle)<\/em>. We also found by doing this we would help salons make more money; another one of our passions.<\/p>\n\n\n\n<p>We looked at the third circle of the Hedgehog Concept, and everything clicked. We could attract more salons to our software if we had the best marketing tools. Salons would also pay extra for those tools if they genuinely worked &#8211; think of our <a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\">Treatcard Loyalty Programme<\/a> <a href=\"https:\/\/www.phorest.com\/features\/salon-crm-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Client Reconnect<\/a><em>, <\/em>or <a href=\"https:\/\/www.phorest.com\/features\/salon-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Reputation Manager<\/a>.<\/p>\n\n\n\n<p>We finally had something that satisfied all three circles\u00a0and stuck to it. Looking back over the last ten years, we believe it has really paid off. Now, at the beginning of each year, the first thing we plan is what new marketing tools we will be working on. For salon owners who attend <a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Salon Owners Summit in January of each year, <\/a>we even dedicate a day of sessions to announce our plans for new features and to gather some feedback from you guys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On A Final Note&#8230;<\/h2>\n\n\n\n<p>One important thing to realise here is that when you choose something to become your &#8220;Hedgehog Concept&#8221;, you don\u2019t stop doing the other things you are passionate about. You continue to do those well. The Hedgehog Concept is more about always prioritising your number 1 thing. <\/p>\n\n\n\n<p>Whether consciously or not, some of you may already be doing this in your salon or spa. For those that don\u2019t think that they are, I wish you all the best in doing it, and encourage you to drop me a line if you would like some pointers or have any questions.<\/p>\n\n\n\n<p>Together, We Grow,<\/p>\n\n\n\n<p>\u2013<strong> Ronan Perceval,&nbsp;<em>Founder &amp; CEO at Phorest Salon Software<\/em><\/strong><\/p>\n\n\n\n<p>Got feedback? Let us know in the comments below.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Looking for a salon software that makes focusing on your &#8220;Hedgehog Concept&#8221; easier?<\/p>\n<\/h2>\n  \n  <\/div>\n                      <a href=\"https:\/\/www.phorest.com\/au\/custom-demo\/?request_type=Demo%20request\" style=\"color:white; text-decoration:none;\" class=\"rounded btn-demo-cta button bg-red text-white hover:bg-red-light md:px-8 rounded-none mb-4 sm:mb-0\" data-ol-has-click-handler=\"\">\n                  Book a Phorest demo!\n              <\/a>\n            <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We&#8217;ve tried to implement multiple concepts from this book. While some came straight away, others took many years. However, one of the ideas that really resonated with us early on, and I think is one &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/hedgehog-concept-salon\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":138502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5668,5511],"tags":[7301,7302,7303,7304,7305,6104,5571,5573],"class_list":["post-36851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","category-sales-marketing","tag-good-to-great-au","tag-hedgehog-concept-au","tag-jim-collins-au","tag-known-for-au","tag-letter-to-the-industry-au","tag-ronan-perceval-au","tag-salon-au","tag-spa-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hedgehog Concept: What Will Your Salon Be Known For? | Phorest<\/title>\n<meta name=\"description\" content=\"The most successful companies make themselves the best in the world at one thing. 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