{"id":47872,"date":"2018-11-03T09:00:48","date_gmt":"2018-11-03T08:00:48","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=47872"},"modified":"2022-08-09T14:15:47","modified_gmt":"2022-08-09T14:15:47","slug":"phorests-email-marketing-editor-redesign","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/phorests-email-marketing-editor-redesign\/","title":{"rendered":"Introducing Phorest&#8217;s Email Marketing Editor Complete Redesign"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Dear hair and beauty industry professionals, I\u2019m guessing things are beginning to get busy for you as the build-up to Christmas gets underway!&nbsp;Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world &#8211; tools that were traditionally reserved for only the biggest salon chains. And I think on many levels we have gone a long way to achieving that:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">improving salons&#8217; google rankings through <a href=\"https:\/\/www.phorest.com\/blog\/new-feature-phorest-online-reputation-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Reputation<\/a><\/span><\/li><li><span style=\"font-weight: 400;\">providing salons with a <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">branded app<\/a> in the app store<\/span><\/li><li><span style=\"font-weight: 400;\">helping salon owners get their clients back more often, spending more with the <a href=\"https:\/\/www.youtube.com\/watch?v=xLFU8Q8qW_M\" target=\"_blank\" rel=\"noopener noreferrer\">TreatCard<\/a><\/span><\/li><li><em>&#8230; and more.<\/em><\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Introducing Phorest\u2019s Email Marketing Editor Complete Redesign\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7cQHb7nkqJurFuDMJYKupj?si=kVuNynLzSPeJlVx1UiHQfQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Create stunning emails: Say hello to Phorest&#8217;s Email Marketing Editor revamp<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There is one marketing area of the <a href=\"https:\/\/www.phorest.com\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Phorest Salon Software product<\/a> that has never quite been at the level we wanted it to be: <strong>the Email Marketing Editor<\/strong>. Twice we have built this section of the product from scratch, and twice it has been the poor relation of dedicated email tools such as <a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a>. Despite that, more and more of our clients were sending emails through the system. So early on this year, we sat down and decided that we would completely redesign our email editor so that it would be the envy of other products and enable Phorest salons to send beautiful emails to their clients that made their salon branding <\/span><i><span style=\"font-weight: 400;\">pop.<\/span><\/i><\/p>\n\n\n\n<p><strong>Watch the video preview below:<\/strong><\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/viBM-1PVHwo\" width=\"800\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Create amazing images with filters<\/h3>\n\n\n\n<p>A great image can&nbsp;<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58305\" target=\"_blank\" rel=\"noopener noreferrer\">make or break a&nbsp;good marketing campaign<\/a>.<\/span> It&#8217;s also no secret that it\u2019s challenging to find good quality, royalty free images &#8211; let alone to make them look professional and personalised to your brand<em> (unless you have expensive marketing and image editing tools)<\/em>. With this in mind and for the redesign of the email marketing editor, Phorest has made a partnership with&nbsp;<span style=\"font-weight: 400;\"><a href=\"https:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/span>.&nbsp;This means that you, as a Phorest client, now have a searchable library of over half a million free high-resolution images available to you at the touch of a button. Not only that but once you find an image that you like, you can now edit the image and overlay text, designs and filters. All the powerful tools professional marketing teams have, now at your fingertips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spell check<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A good marketing campaign is nothing without great content. Which means that if you don\u2019t have a marketing or writing background, it can be hard to tell if your content is up to scratch especially if you\u2019re dyslexic which, as we know, is quite common in our industry. Again, just like with images, Phorest has partnered with a tool called ProWritingAid to solve that problem for you. This is a professional tool writers pay for to automatically correct things such as spelling, grammar, dyslexia specific grammar mistakes and even just readability and writing style. As you write your content in the new email marketing editor, you\u2019ll get tips and recommendations to make your message really pop, without needing to buy these professional tools.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"504\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/11\/12212705\/Screen-Shot-2018-11-12-at-13.59.08.png\" alt=\"email marketing editor\" class=\"wp-image-47877\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/11\/12212705\/Screen-Shot-2018-11-12-at-13.59.08.png 904w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/11\/12212705\/Screen-Shot-2018-11-12-at-13.59.08-300x167.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2018\/11\/12212705\/Screen-Shot-2018-11-12-at-13.59.08-768x428.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Return on investment: See exactly how many people opened, clicked or booked from your email<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, once you\u2019ve sent your campaign to drive bookings, Phorest has developed market leading performance tracking to help you see exactly how the campaign performs and how your performance compares against similar salons.&nbsp;<\/span><span style=\"font-weight: 400;\">We\u2019re completely transparent, showing you exactly how many people opened or clicked the email, how many people booked and how much money ended up in your till as a direct result, we\u2019ll even list every client who booked, how much they spent and the services they booked in for. You&#8217;ll know exactly where the money is coming from.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>The best and most important part?<\/strong> Email will continue to be <\/span><span style=\"text-decoration: underline;\">free<\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"> to use in Phorest on any package<\/span>. So if you are using and paying for another email tool, then you may want to try Phorest&#8217;s redesigned email marketing editor and save some money! \ud83d\ude42<\/span><\/p>\n\n\n\n<p><strong>Are you a Phorest Salon Software client? <\/strong><em>The new email marketing editor is now live in your Phorest system <a href=\"https:\/\/us1.campaign-archive.com\/?e=&amp;u=6466680551f375bbf1ac7b09c&amp;id=7fa9cacf3b\" target=\"_blank\" rel=\"noopener noreferrer\">(click here to read the product email update)<\/a>. To access it, click on the&nbsp;new banner at the top of your marketing area. As always, feel free to let us know what you&#8217;d like to see in your Phorest Salon Software.&nbsp;<a href=\"https:\/\/phorest.uservoice.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ideas can be submitted&nbsp;here.<\/a><\/em><\/p>\n\n\n\n<p>Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<\/em><a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\"><em>Instagram<\/em><\/a><em>&nbsp;too!)<\/em><\/p>\n\n\n\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear hair and beauty industry professionals, I\u2019m guessing things are beginning to get busy for you as the build-up to Christmas gets underway!&nbsp;Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world &#8211; tools that were traditionally reserved for only the biggest salon chains. And &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/phorests-email-marketing-editor-redesign\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":47887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5464],"tags":[5902,7547,5645,7548,5456,7549,7550,5679,7565,7551,7566,7567],"class_list":["post-47872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-updates","tag-campaigns-au","tag-email-editor-au","tag-email-marketing-au","tag-images-au","tag-marketing-suite-au","tag-phorest-email-au","tag-phorest-redesign-au","tag-phorest-salon-software-au","tag-prowritingaid-au","tag-redesign-au","tag-spell-check-au","tag-unsplash-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Phorest&#039;s Email Marketing Editor Complete Redesign | Phorest<\/title>\n<meta name=\"description\" content=\"It&#039;s time to try Phorest&#039;s latest email marketing editor redesign! 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