{"id":52414,"date":"2019-01-03T22:33:31","date_gmt":"2019-01-03T21:33:31","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=52414"},"modified":"2019-01-03T22:33:31","modified_gmt":"2019-01-03T21:33:31","slug":"phorest-fm-podcast-best-of-2018","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/phorest-fm-podcast-best-of-2018\/","title":{"rendered":"Phorest FM, The Salon Owners Podcast: The Best Of 2018"},"content":{"rendered":"<p>The year 2018, done &amp; dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category &#8216;Best Podcast&#8217; at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes&#8217; Podcast Connect). All in all, we produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect with us and really refined the show&#8217;s mission statement.\u00a0Based on what you&#8217;ve listened to this year, here&#8217;s the best of 2018: Phorest FM&#8217;s ten most popular and downloaded episodes of the year!\u00a0<!--more--><\/p>\n<h2>The Best Of 2018\u2019s Episodes On Phorest FM, The Salon Owners Podcast<\/h2>\n<p>Before you jump into the countdown, I just wanted to share Phorest FM&#8217;s mission statement with you: our goal is to build a community through exchanges, bridge the gap between salon owners, tech &amp; various industry thought leaders, and create a bank of invaluable insights for salon owners and staff already in business or for anyone looking into getting into the hair and beauty industry. We sincerely hope you join us in 2019!<\/p>\n<h3>10. Episode 059:\u00a0Reviewing Your Salon&#8217;s Business Strategy: From Reports To Results<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/e6w3h-84bdc8&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis: <\/strong>T<span style=\"font-weight: 400;\">his episode looked at identifying common areas of struggle when reviewing a past year\u2019s business strategy, while also sharing knowledge on what industry experts know works.\u00a0<\/span><span style=\"font-weight: 400;\">To discuss this, we were joined by Jennie Lawson (<a href=\"https:\/\/www.mimosabeauty.co.uk\" target=\"_blank\" rel=\"noopener\">Mimosa Beauty, UK<\/a>), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (<a href=\"https:\/\/www.daveydavey.com\" target=\"_blank\" rel=\"noopener\">Davey Davey<\/a> &amp; <a href=\"https:\/\/www.hairdressinglive.com\" target=\"_blank\" rel=\"noopener\">Hairdressing Live<\/a>), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O\u2019Sullivan, from Phorest\u2019s very own Customer Success Team for his expertise in business and data analytics.<\/span><\/p>\n<p><em>Released on<\/em>\u00a0<em>January 23, 2018 (316 downloads) |\u00a0<\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-59\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>9. Episode 082:\u00a0Jennifer Swaine On The Importance Of Social Media In The Salon Industry<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/tauyj-9747ad&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<\/strong><span style=\"font-weight: 400;\">As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market.\u00a0<\/span><span style=\"font-weight: 400;\">With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she&#8217;s caught TV3 Xpose&#8217;s attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! On episode 82, she joined<\/span><span style=\"font-weight: 400;\">\u00a0us to discuss the role and the importance of social media in the hair and beauty industry.<\/span><\/p>\n<p><em>Released on\u00a0<span style=\"font-weight: 400;\">August 14, 2018 (316 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-82\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>8. Episode 080:\u00a0Jerrod Roberts On His Journey As A Hairstylist &amp; Working At Fashion Week Events<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/36jku-95208d&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis: <\/strong>In this episode<strong><span style=\"font-weight: 400;\">, we welcomed NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you&#8217;re in for a unique life story and an episode full of advice for anyone wanting to go down that same road.<\/span><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on July 13, 2018 (317 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-80\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>7. Episode 062:\u00a0Up For Discussion What Is GDPR And How Can You Prepare For It?<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/r8k6d-87c6ac&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<\/strong>May 25th, 2018 marked the day the GDPR came into effect. This legislation was going to make it mandatory for salons within the EU to collect, house and protect clients\u2019 personal data and information securely. But also, to be uber-transparent about how it was collected. Salons would now be required to provide a clear audit trail as to how the information was collected. Failure to comply with this legislative requirement could cost their business thousands \u2014 or worse, they could lose it altogether.\u00a0On this episode of Phorest FM, we were joined by Phorest Salon Software&#8217;s VP of Marketing, Connor Keppel, to understand the GDPR better and help salon owners prepare for it.<\/p>\n<p><em><span style=\"font-weight: 400;\">Released on February 12, 2018 (318 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-62\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>6. Episode 069:\u00a0Rowena Doyle On Visual Merchandising In The Hair &amp; Beauty Industry<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/abmb2-8e6553&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:<span style=\"font-weight: 400;\">\u00a0We kicked off our exclusive 2018 #30Days2Grow interview series with Salon Owners Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displaying products? What are the best ways to get retail displays to stand out? What strategies tend to be most useful when you want to announce special offers and promotions? All this and more in this Phorest FM episode.<\/span><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on April 2, 2018 (331 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-69\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/phorest-fm\/id1173813755?mt=2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-52404\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/03201808\/PhorestFM_DMAApplication_FeaturedImage-copy-1024x576.jpg\" alt=\"best of 2018\" width=\"800\" height=\"450\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/03201808\/PhorestFM_DMAApplication_FeaturedImage-copy-1024x576.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/03201808\/PhorestFM_DMAApplication_FeaturedImage-copy-300x169.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/03201808\/PhorestFM_DMAApplication_FeaturedImage-copy-768x432.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/03201808\/PhorestFM_DMAApplication_FeaturedImage-copy.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Click the banner to <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/phorest-fm\/id1173813755?mt=2\" target=\"_blank\" rel=\"noopener\">subscribe to Phorest FM, The Salon Owners Podcast<\/a>.<\/p>\n<h3>5. Episode 061: Saad Aslam On Strategies For Retaining Employees And Minimising Turnover<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/jmays-86c810&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<\/strong><span style=\"font-weight: 400;\">People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one&#8217;s business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this episode, we welcomed to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.\u00a0<\/span><span style=\"font-weight: 400;\">Set out to raise standards and redefine the client experience, the ambitious entrepreneur discussed the cost of high staff turnover rates and shared some of the strategies he considers crucial to keeping those numbers at their lowest.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on February 5, 2018 (340 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-61\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>4. Episode 071:\u00a0Gavin Hoare On Customer Experience &amp; Acting Like The Expert You Are<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/9p66x-8f686b&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<span style=\"font-weight: 400;\">For the third instalment of the special #30Days2Grow interview series, Killian and Zoe were joined by Salon Maitre D\u2019 Gavin Hoare, or as described by some, the &#8216;master of all salon managers&#8217;. As a vital part of the management structure at the London-based salon Richard Ward Hair &amp; Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and beauty treatments and services. His unique and unrivalled talents as a leader and a \u2018people person\u2019 coupled to his background in hairdressing make him the ideal guest to not only discuss how to define and deliver the ultimate client experience, but also touch upon staff empowerment.<\/span><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on April 18, 2018 (381 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-71\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>3. Episode 067: Nicola Sharp On Salon Experience &amp; Preparing For GDPR In The UK<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/enkax-8d7a13&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<\/strong>For a salon which prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for UK-based salons, also in the midst of dealing with Brexit, was the announced GDPR taken just as seriously as it is within the EU? On this episode of Phorest FM, we discussed the topic with Nicola Sharp, owner of award-winning salon Enhance Beauty &amp; Spa, in Penicuik, and whose mission is all about providing the best salon experience.<\/p>\n<p><em><span style=\"font-weight: 400;\">Released on March 19, 2018 (393 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-67\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>2. Episode 072: David Barnett On Charging What You&#8217;re Worth<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/g7cdz-8fa64f&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<\/strong><span style=\"font-weight: 400;\">For the fourth and final interview of the 2018 special #30Days2Grow series, we welcomed back salon coach and industry expert David Barnett (High-Performance Stylist) to the show. Known for taking salons and stylists to 7 figures, he discussed his tried-and-tested formula &amp; techniques for increasing prices and charging what you&#8217;re truly worth.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on April 23, 2018 (482 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-72\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<h3>1. Episode 057: Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/r3xb4-82fc32&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Synopsis:\u00a0<span style=\"font-weight: 400;\">The Summit&#8217;s 2018 theme was &#8216;Great Starts Here&#8217; and starred speakers Gavin Hoare, Steve Martin, Valerie Delforge and Tabatha Coffey.\u00a0<\/span><span style=\"font-weight: 400;\">To kick off the year in style, we headed over to the event for exclusive interviews with both Steve Martin (Science of Persuasion) and Tabatha Coffey (Tabatha Takes Over on Bravo TV), as well as gather vox pops, thoughts and reflexions on the day!<\/span><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Released on January 10, 2018 (504 downloads) |\u00a0<\/span><\/em><a href=\"https:\/\/www.phorest.com\/au\/fm\/phorest-fm-episode-57\/\" target=\"_blank\" rel=\"noopener\">Read the transcript here.<\/a><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n<p>Got feedback? Let us know either in the comments below or tweet us\u00a0<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2018, done &amp; dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category &#8216;Best Podcast&#8217; at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/phorest-fm-podcast-best-of-2018\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":52428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5474],"tags":[7715,7716,7717,5484,7651,5540],"class_list":["post-52414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phorest-fm","tag-2018-wrapped-au","tag-best-of-2018-au","tag-most-popular-episodes-au","tag-phorest-fm-au","tag-phorest-fm-podcast-au","tag-podcast-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Phorest FM, The Salon Owners Podcast: The Best Of 2018 | Phorest<\/title>\n<meta name=\"description\" content=\"As we move into the podcast&#039;s third year, we look back on Phorest FM&#039;s most popular episodes. In other words, the best of 2018. See which ones made the cut!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/phorest-fm-podcast-best-of-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phorest FM, The Salon Owners Podcast: The Best Of 2018 | Phorest\" \/>\n<meta property=\"og:description\" content=\"As we move into the podcast&#039;s third year, we look back on Phorest FM&#039;s most popular episodes. In other words, the best of 2018. 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