{"id":52511,"date":"2019-01-09T12:33:37","date_gmt":"2019-01-09T11:33:37","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=52511"},"modified":"2020-02-11T16:09:40","modified_gmt":"2020-02-11T16:09:40","slug":"phorest-blog-articles-of-2018","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/phorest-blog-articles-of-2018\/","title":{"rendered":"The Most Popular Phorest Blog Articles Of 2018"},"content":{"rendered":"\n<p>The Phorest Blog: your trusted resources for all the latest salon marketing &amp; management tips, trends &amp; best practices. Did you know that we just recently launched the Phorest Blog Podcast? If you&#8217;re more of a <em>listen-on-the-go<\/em> kind of person, then click here to learn more and subscribe! In the meantime, we hope you&#8217;ve had lovely holidays and are ready to power up your salon in 2019! To get you in the right mood, here&#8217;s a collection of the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Listen to Phorest FM Episode 98, and&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/tntwt-a471a5&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Most Popular Phorest Blog Articles Published In 2018<\/h2>\n\n\n\n<p>They stuck with many of you and likely will continue to, this year. Don\u2019t worry, we don\u2019t expect you to read all 1o articles in one go! Simply bookmark this blog and refer to it later, when needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. What Are Salon Cash Flow Projections &amp; How Can They Help?<\/h3>\n\n\n\n<p><em><strong>(By Gloria Murray, Award-Winning Accountant &amp; Director of&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.murrayassociates.co.uk\/\" target=\"_blank\">Murray Associates Accountants<\/a>)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt:<\/strong>&nbsp;&#8220;<span class=\"s1\">Salon cash flow predictions. They\u2019re a bit like having a crystal ball: they help you to look into the future and predict if or when you could run out of cash &#8211; <em>or even better, have loads of money<\/em>! For example, imagine it takes four months longer than had planned for you to break even in the salon you&#8217;ve just opened. What effect will that have on your cash several months from now?&nbsp;Cash flow is cash in and out; it\u2019s different from your profit and loss. So what can it tell you about your salon and how do you put such a prediction together?&#8221;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-cash-flow-projections\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. VAT Increase Highlights Irish Government\u2019s Lack of Understanding of Hair Sector<\/h3>\n\n\n\n<p><em><strong>(By Ronan Perceval, CEO of Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;On October 9th, 2018, the Minister for Finance announced that the VAT rate for hairdressing services would be going up&nbsp;from 9% to 13.5% \u2013 a total of 4.5%.&nbsp;Coupled with a National Minimum Wage rise from \u20ac9.55 to \u20ac9.80 \u2013<em>&nbsp;in itself an increase of \u20ac0.25 per hour<\/em>&nbsp;\u2013 and a rise in the rate of employers PRSI contribution, this&nbsp;VAT increase is causing for the hairdressing industry in Ireland to react, and for a cause. What is it that makes the salon industry so different?&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/?p=45568\" target=\"_blank\" rel=\"noopener noreferrer\">Read more<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/phorestfm.podbean.com\/e\/089-sean-taaffe-declan-kehoe-on-the-irish-vat-increase-in-hairdressing-live-from-dublins-protest-march\/\" target=\"_blank\" rel=\"noopener noreferrer\">learn more about the issue on Phorest FM Episode 89<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. 10 Salon Business Mistakes That Hurt Your Bottom Line<\/h3>\n\n\n\n<p><em><strong>(By Valerie Delforge, <a rel=\"noreferrer noopener\" href=\"http:\/\/valeriedelforge.com\/\" target=\"_blank\">Business Strategy Consultant<\/a>)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt:<\/strong>&nbsp;&#8220;Running a business is hard work. Whether you feel ready to take the entrepreneurial plunge or you\u2019re after opening a second location, the challenges you face never really get easier. They\u2019re just different. Not only that, but the way you deal with these hardships also changes over time and with experience. Sometimes though, being right in the middle of it all&nbsp;can make it hard to identify salon business mistakes that can put your brand at significant risk.&nbsp;<span class=\"s1\">It\u2019s okay to make salon business mistakes, as long as you learn from them\u2026&#8221;<\/span><\/p>\n\n\n\n<p><a href=\"\/?p=26891\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp;What You Need To Know Before Buying An Existing Salon<\/h3>\n\n\n\n<p><em><strong>(By Gloria Murray, Award-Winning Accountant &amp; Director of&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.murrayassociates.co.uk\/\" target=\"_blank\">Murray Associates Accountants<\/a>)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;<span class=\"s1\">If you have even the slightest bit of entrepreneurship in you, it is very likely that there will be a time in your hairdresser, stylist or beauty therapist career where you think:<em>&nbsp;\u201cRight, it\u2019s time. I\u2019m ready to run my salon (or spa!).\u201d&nbsp;<\/em>And you know what, that\u2019s fair enough. From there you might decide that&nbsp;<a href=\"https:\/\/www.phorest.com\/blog\/opening-a-salon\/\" rel=\"noopener\">opening a salon is the way you want to go<\/a>, or you might instead consider buying an existing salon.&nbsp;<\/span><span class=\"s1\">While the latter might seem like a good bet, there\u2019s a lot to take into consideration. In my 21 years in business, I\u2019ve seen 90% of business owners overestimate how much their business is worth. So you need to be very careful, even if the said salon has been professionally valued. T<\/span><span class=\"s1\">here\u2019s a myriad of things you need to think about before going ahead and investing your money in an existing salon.&#8221;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/buying-an-existing-salon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Top Insights For Salon Success From The Phorest Salon Owners Summit 2018<\/h3>\n\n\n\n<p><em><strong>(By Zo\u00e9 B\u00e9lisle-Springer, Digital Content Editor at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;As we all go back to our daily occupations after the&nbsp;<a href=\"https:\/\/www.phorest.com\/blog\/2018-salon-owners-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salon Owner\u2019s Summit 2018<\/a>, we thought it would be a good idea to recap some of the top insights for salon success that we heard at this year\u2019s event. After all, if you\u2019re reading this now, I\u2019m assuming it\u2019s because you also share most salon owners one common purpose: to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be. Ready to dig in? Great starts here (pun intended).&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-success-summit-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image wp-caption alignnone\"><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58307\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/09121536\/PhorestSalonSoftware_InstagrameBook-1024x429-1024x429.jpg\" alt=\"phorest blog articles of 2018\" class=\"wp-image-52500\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/09121536\/PhorestSalonSoftware_InstagrameBook-1024x429.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/09121536\/PhorestSalonSoftware_InstagrameBook-1024x429-300x126.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/09121536\/PhorestSalonSoftware_InstagrameBook-1024x429-768x322.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><br>Click on the image to download the eBook.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. 10 Tips To Perk Up Engagement On Your Salon Instagram Profile<\/h3>\n\n\n\n<p><em><strong>(By Zo\u00e9 B\u00e9lisle-Springer, Digital Content Editor at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;<em>How do I get better engagement?<\/em>&nbsp;One of the most popular questions about Instagram. The answer? It takes time, effort and whole lot of patience, but not impossible! If you\u2019re really dedicated to boosting the engagement you\u2019re getting from your salon Instagram profile, here\u2019s a tried-and-tested list of tips.&nbsp;Let\u2019s start the list with an easy one. Switching from a regular salon Instagram Profile to an Instagram Business Profile will require&nbsp;<em>at most&nbsp;<\/em>10 minutes of your time, and it provides your clients with a direct contact method within the app. With a business profile, a few contact buttons appear on your profile allowing your customers to either get&nbsp;your business\u2019 address,&nbsp;call your salon,&nbsp;email you or even book an appointment. Additionally, you get analytics on your profile! What\u2019s not to want?&#8221;<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/www.phorest.com\/blog\/engagement-salon-instagram-profile\/\" target=\"_blank\">Read more here<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58307\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">get even more tips in the Salon Owner&#8217;s Instagram eBook<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;Top Salon Lighting Tips To Complement Your Interior Design<\/h3>\n\n\n\n<p><em><strong>(By Zo\u00e9 B\u00e9lisle-Springer, Digital Content Editor at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt:<\/strong>&nbsp;&#8220;There\u2019s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance every single step of your customer journey and daily tasks. Everything, from the placement to the type of bulbs you decide to use, plays its role in successful interior lighting design. Lighting is an integral part of how we, as humans, experience a space. So what is it that you must look out for, and why?&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-lighting-interior-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;9 Subtle Signs An Employee Is Thinking About Leaving Your Salon<\/h3>\n\n\n\n<p><em><strong>(By Connor Keppel, VP of Marketing at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;Stylists and therapists move around, particularly in the earlier days of their career. If you\u2019re lucky enough to have one or more linchpins&nbsp;<em>(someone who adds salon-wide value way beyond their role)<\/em>&nbsp;on your team, you\u2019ll want to keep them for as long as possible. In fact, some salon owners think that it\u2019s their responsibility as a manager and leader to&nbsp;<a href=\"https:\/\/www.phorest.com\/blog\/salon-training-courses\/\" rel=\"noopener\">invest in people\u2019s futures and prepare them for the next opportunity;<\/a>&nbsp;even if it isn\u2019t in their salon. But&nbsp;at the end of the day, we\u2019re all human. When someone becomes increasingly disengaged, it can hurt. Personally and professionally. Fortunately<em>&nbsp;(and if you\u2019re vigilant enough!)<\/em>&nbsp;employees who are thinking of leaving your salon will drop hints here and there.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/employee-leaving-your-salon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more&nbsp;here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. 25 Salon Conversation Starters To Use With New Clients<\/h3>\n\n\n\n<p><em><strong>(By Zo\u00e9 B\u00e9lisle-Springer, Digital Content Editor at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt: <\/strong>&#8220;It\u2019s not because you\u2019re a stylist, therapist or a hairdresser that it means you feel the most comfortable when meeting new people. Outside of your work, you still have dominant and less dominant personality traits that make who you are as an individual. This, sometimes, can translate into feeling awkward when having to start a conversation with a new client. However, in&nbsp;<a href=\"\/?p=11239\">a research we conducted amongst New York salon-goers<\/a>, we found that the majority of women (65%) favoured a chat with their hair or beauty therapist. Your chair is a special place, a place that makes people look and feel like a million dollars. Let\u2019s make sure you have the right conversation starters on hand to learn more about who\u2019s giving you 100% of their trust for that one or two hours.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/25-salon-conversation-starters\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<h3 class=\"entry-title wp-block-heading\">1. 10 Tips To Raise Your Salon Prices Without Losing Clients<\/h3>\n\n\n\n<p><em><strong>(By Zo\u00e9 B\u00e9lisle-Springer, Digital Content Editor at Phorest Salon Software)<\/strong><\/em><\/p>\n\n\n\n<p><strong>Excerpt:<\/strong>&nbsp;&#8220;It\u2019s no secret that the price of living has gone up and customers\u2019 habits have changed over the last few decades. Yet, within the&nbsp;hair and beauty industry, there&#8217;s still a fear associated with raising prices. It\u2019s important to realise that sometimes your salon prices just&nbsp;need&nbsp;to be adjusted. And if it\u2019s done for legitimate reasons and you have numbers to back yourself up, then you shouldn\u2019t feel insecure about your decision. Nowadays, trust often comes hand-in-hand with a brand name and leadership position. Think about raising prices as a given for heightened reputation. The good news is, there are strategies you can use to make your announcement go smoothly&nbsp;and&nbsp;ensure your clients stay loyal to the services you provide them.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/raise-salon-prices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here.<\/a><\/p>\n\n\n\n<p>Happy digging, and thanks for reading our Phorest Blog articles! #LetsGrow<\/p>\n\n\n\n<p>Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>&nbsp;too!)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Featured imaged shot on location of&nbsp;<a href=\"https:\/\/www.facebook.com\/LeesonBeautyLounge\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leeson Beauty Lounge<\/a>, in Dublin. \u00a9 2018 Phorest Salon Software.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The Phorest Blog: your trusted resources for all the latest salon marketing &amp; management tips, trends &amp; best practices. Did you know that we just recently launched the Phorest Blog Podcast? If you&#8217;re more of a listen-on-the-go kind of person, then click here to learn more and subscribe! In the meantime, we hope you&#8217;ve had &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/phorest-blog-articles-of-2018\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":52525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5489],"tags":[6152,6561,6178,6543,6214,5982,5529,7729,6218,7730,7731,5634,7732,6104,6398,5449,7616,7733],"class_list":["post-52511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","tag-business-mistakes-au","tag-buy-an-existing-salon-au","tag-connor-keppel-au","tag-conversation-starters-au","tag-design-au","tag-gloria-murray-au","tag-instagram-au","tag-interior-decor-au","tag-lighting-au","tag-most-popular-articles-au","tag-most-read-au","tag-phorest-blog-au","tag-price-increase-au","tag-ronan-perceval-au","tag-salon-lighting-au","tag-valerie-delforge-au","tag-vat-increase-au","tag-zoe-belisle-springer-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Popular Phorest Blog Articles Of 2018 | Phorest<\/title>\n<meta name=\"description\" content=\"For the latest salon marketing &amp; management tips, you know we&#039;re always there to help. 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