{"id":52600,"date":"2019-01-16T09:00:57","date_gmt":"2019-01-16T08:00:57","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=52600"},"modified":"2021-07-12T10:32:04","modified_gmt":"2021-07-12T10:32:04","slug":"heather-yurko-great-salon-team","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/heather-yurko-great-salon-team\/","title":{"rendered":"Heather Yurko: Building A Great Salon Team Of Elite Performers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A master hairstylist and accomplished businesswoman, <a href=\"https:\/\/www.phorest.com\/au\/blog\/salonsummit-workshop-by-heather-yurko\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heather Yurko<\/a> is renowned for her contagious enthusiasm and expertise in cultivating a culture in her businesses. At the<\/span>&nbsp;<a href=\"https:\/\/www.salonownersummit.com\/english\/\"><span style=\"font-weight: 400;\">Phorest Salon Owners Summit 2019<\/span><\/a><span style=\"font-weight: 400;\">, she shared her secrets for building a great salon team of elite performers.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Building a Great Salon Team of Elite Performers\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7kK8SFVIOrahfRdDT8LkpR?si=uLtwTPIdRm62fQksRviz3w&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Bit Of Background<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Heather Yurko is an extremely experienced industry professional. Like many hairstylists, she began work as a low-paid trainee before opening up her own <em>closet-sized<\/em> hair salon in her hometown of Louisville, Kentucky. After quickly outgrowing this location, she went on to open up <a href=\"https:\/\/wedoneathair.com\" target=\"_blank\" rel=\"noopener noreferrer\">Neatbeat Salon<\/a>, one of Kentucky\u2019s most distinguished hair salons, and<\/span> <a href=\"https:\/\/pip-university.com\/\"><span style=\"font-weight: 400;\">PIP University<\/span><\/a><span style=\"font-weight: 400;\">, a training school for industry workers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only is Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After opening her first salon business, she soon realised that she&#8217;d created a dependent culture among staff by attempting to solve all of her staff&#8217;s problems herself. <em>\u201cI thought that by doing everything myself, I was helping them\u201d<\/em> she said, statement met by many nods of agreement around the room. <em>\u201cBut what kind of environment does that create?\u201d<\/em> she continued.&nbsp;<em>\u201cLazy,\u201d \u201cdependent\u201d <\/em>and<em> \u201cbabysitting\u201d<\/em> were just some of the replies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having discovered the term \u201cVu Jade\u201d <em>(the act of looking at something you\u2019ve seen before, but with a new perspective),<\/em> Yurko decided she needed to implement this in her business in order to build a great salon team. She did this by changing her own leadership techniques. Interestingly, her inspiration came in the form of<\/span> <a href=\"https:\/\/www.youtube.com\/watch?time_continue=21&amp;v=Ju4FojRkEKU\"><span style=\"font-weight: 400;\">The Navy Seals Mental Toughness Programme<\/span><\/a><span style=\"font-weight: 400;\">. After researching the training techniques they used, she applied the basic values behind their programme to her salon staff training.<\/span><\/p>\n\n\n\n<p><strong>Listen to Heather Yurko&#8217;s interview on Phorest FM and&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/phorest-fm\/id1173813755\" target=\"_blank\">subscribe to the weekly podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Heather Yurko on Determining the Health of Your Salon\/Spa With KPIs\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2OXxZxQDFFqxT4XwJJ2sAr?si=Gs3zqpiHTie4IE7LHUXn2w&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Can Navy Seals Training Be Applied To Building A Great Salon Team?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Goal Setting: <\/strong>Each morning before the start of their shift at the salon, the team gathers and sets their daily goals. This engages the frontal lobe of the brain, which better prepares staff to deal with any unexpected changes that may occur during the workday. This activity also helps the team avoid overwhelming amounts of stress and promotes perseverance.<\/li><li><strong>Visualisation:<\/strong> Staff members are asked to intently visualise every detail of an occurrence that may happen in their day. This allows staff to familiarise themselves with any future changes to their day and enables them to interact confidently with all clients.<\/li><li><strong>Self-Talk: <\/strong>Heather Yurko is a believer in the power of positive thoughts, and this is where self-talk comes into her daily staff routine. We think of 300 to 1000 words per minute. If these thoughts are positive rather than negative, our entire mindset changes for the better. Heather encourages her staff to be mindful of how they think, feel and act in the moment and believes that if self-talk is positive, it will increase staff productivity and mental wellbeing.<\/li><li><strong>Breath Control:<\/strong> Each morning before work, the team performs deep breathing and relaxation exercises. Similar to the Navy Seals, this enables Yurko\u2019s staff to begin the day relaxed, calm and mentally focused.<\/li><\/ul>\n\n\n\n<p>Despite adding some extra work to the day, Heather believes that all of these practices pay off.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/16160749\/Phorest_Salon_Software_HeatherYurko_Quote_v2-1024x535.png\" alt=\"heather yurko building a great salon team\" class=\"wp-image-52806\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/16160749\/Phorest_Salon_Software_HeatherYurko_Quote_v2-1024x535.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/16160749\/Phorest_Salon_Software_HeatherYurko_Quote_v2-300x157.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/16160749\/Phorest_Salon_Software_HeatherYurko_Quote_v2-768x401.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/16160749\/Phorest_Salon_Software_HeatherYurko_Quote_v2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why The Navy Seals?<\/h3>\n\n\n\n<p>By using their training techniques, she encourages the personal and professional development of her employees. She gets a return on this in the form of a great salon team who\u2019s capable of achieving high financial turnover for the business. In her experience, employee development enhances strategic thinking. From this, talent, creativity, clients, reputation and revenue follow.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The End Goal<\/h2>\n\n\n\n<p>Heather\u2019s end goal reaches even further than the limits of her own business. She wants to change the entire industry. She wants it to be respected in the same way that doctors, attorneys, and indeed The Navy Seals are; <em>\u201cI am doing this so that in 50 years, parents will clap when their kid tells them that they want to be a hairstylist.\u201d\u00a0<\/em><span style=\"font-weight: 400;\">And according to her, the only way to change the industry is to change the way that salon owners, workers, and society view it.\u00a0<\/span><\/p>\n\n\n\n<p>For more great tips, check out our full resource on <a href=\"https:\/\/www.phorest.com\/au\/blog\/set-up-grow-successful-salon\/\">how to set up, run and grow a successful salon business<\/a>.<\/p>\n\n\n\n<p>Would you<span style=\"font-weight: 400;\">&nbsp;<\/span>try some Navy Seals Techniques and&nbsp;<span style=\"font-weight: 400;\">build a team of elite performers<\/span> in your business? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>&nbsp;too!)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Featured imaged shot on location of the <a rel=\"noopener noreferrer\" href=\"https:\/\/salonownersummit.com\" target=\"_blank\">Salon Owners Summit 2019<\/a>, in Dublin. Photo by <a rel=\"noopener noreferrer\" href=\"https:\/\/salonownersummit.com\" target=\"_blank\">Alan Rowlette<\/a>. \u00a9 2019 Phorest Salon Software.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>A master hairstylist and accomplished businesswoman, Heather Yurko is renowned for her contagious enthusiasm and expertise in cultivating a culture in her businesses. At the&nbsp;Phorest Salon Owners Summit 2019, she shared her secrets for building a great salon team of elite performers.<\/p>\n","protected":false},"author":40017,"featured_media":52636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5440],"tags":[7770,7190,7771,5445,5932,7772],"class_list":["post-52600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-owners-summit-news-events","tag-building-a-great-salon-team-au","tag-heather-yurko-au","tag-navy-seals-au","tag-salon-owners-summit-au","tag-salon-team-au","tag-training-techniques-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heather Yurko: Building A Great Salon Team Of Elite Performers | Phorest<\/title>\n<meta name=\"description\" content=\"The lowdown on Heather Yurko&#039;s 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