{"id":53421,"date":"2019-01-24T09:00:36","date_gmt":"2019-01-24T08:00:36","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=53421"},"modified":"2020-03-26T17:20:48","modified_gmt":"2020-03-26T17:20:48","slug":"introducing-rebooking-sms-feature","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/introducing-rebooking-sms-feature\/","title":{"rendered":"Good, Better, Best: Introducing The Predictive Rebooking SMS Feature"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sometimes it&#8217;s the small things that make the biggest difference. And when it comes to running a salon, I have seen that to be very true. Just take industry rebooking figures as an example. From looking at the colossal amount of data we have from clients &#8211; <em>5,000 salons and spas use Phorest<\/em> &#8211; it is clear that <a href=\"https:\/\/www.phorest.com\/blog\/reasons-value-rebooking-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">salons who rebook their clients on the day tend to outperform those that don\u2019t<\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">You would think that such a simple thing as rebooking on the day should be relatively straightforward to implement in a salon, but it&#8217;s actually quite difficult. That&#8217;s why we&#8217;re introducing the predictive Rebooking SMS feature.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Good, Better, Best: Introducing the Predictive Rebooking SMS Feature\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/39BhvXAdO1fFeiKBssHW0u?si=aKTGxLLYTS6NYatIAKhBKg&#038;utm_source=oembed\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Rebooking has a massive impact on <a href=\"https:\/\/www.phorest.com\/blog\/loyalty-rebooking-salon-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">salons and spas&#8217; client loyalty<\/a>. Reason for this being that once someone is booked in for a future service, they&#8217;re less likely to think about moving to another salon. Plus, clients who book their appointments in advance tend to visit you on a more regular cycle<em>\u00a0&#8211; say every 6 weeks &#8211;<\/em>\u00a0rather than waiting until the last minute to pop in<em>\u00a0&#8211; which might be 8 or 9 weeks later<\/em>.<\/span><\/p>\n<h3>A Couple Reasons Why People Don&#8217;t Always Rebook<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your client isn&#8217;t ready to rebook on the day<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can be challenging to get your staff in the habit of always asking people to rebook<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maybe you don\u2019t have a receptionist, so you&#8217;re relying on your team when they&#8217;re busy getting ready for or greeting their next client<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asking to rebook feels salesy to you or your team<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53527\" aria-describedby=\"caption-attachment-53527\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.phorest.com\/resources\/salon-sms-marketing-gameplan-ebook\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53527 size-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/28225738\/BlogBanner_SMSGameplanBook-1.jpg\" alt=\"rebooking SMS feature\" width=\"800\" height=\"300\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/28225738\/BlogBanner_SMSGameplanBook-1.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/28225738\/BlogBanner_SMSGameplanBook-1-300x113.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/28225738\/BlogBanner_SMSGameplanBook-1-768x288.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-53527\" class=\"wp-caption-text\">Click on the image to download the eBook.<\/figcaption><\/figure>\n<h2>Introducing The New Predictive Rebooking SMS Feature<\/h2>\n<h3>Good\u2026 <em>T<\/em><i>he Rebooking Prompt<\/i><\/h3>\n<p><span style=\"font-weight: 400;\">We have been trying to solve the rebooking problem for many years. To do so, we first built the orange-coloured <strong>Rebooking Prompt<\/strong> that appears after you have paid someone out using Phorest<em> (or before you reach the Pay Screen if you have selected that option)<\/em>.\u00a0<\/span><span style=\"font-weight: 400;\">These prompts have certainly helped remind your team to ask clients if they wished to rebook, but they weren&#8217;t a solution for when<\/span><span style=\"font-weight: 400;\">\u00a0they weren&#8217;t ready to do so, or for when staff feels like the question is too salesy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53457\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012519\/Rebooking_SMS_Feature_Image1.png\" alt=\"rebooking SMS feature\" width=\"800\" height=\"351\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012519\/Rebooking_SMS_Feature_Image1.png 982w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012519\/Rebooking_SMS_Feature_Image1-300x132.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012519\/Rebooking_SMS_Feature_Image1-768x337.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Better&#8230;\u00a0<em>T<\/em><i>he Rebooking SMS<\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Therefore, we introduced the<\/span><b> Rebooking SMS<\/b><span style=\"font-weight: 400;\"> feature 18 months ago. Targeting clients who hadn&#8217;t rebooked on the day, this feature sent them an SMS the day after their appointment, with a link to book. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rebooking SMS helped salons get an even better rebooking rate, but a day after the appointment was still too soon and didn\u2019t solve the issue of clients not being able to commit to a date just yet.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53463\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012525\/Rebooking_SMS_Feature_Image2.png\" alt=\"rebooking SMS feature\" width=\"800\" height=\"351\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012525\/Rebooking_SMS_Feature_Image2.png 982w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012525\/Rebooking_SMS_Feature_Image2-300x132.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012525\/Rebooking_SMS_Feature_Image2-768x337.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Best&#8230;\u00a0<em>T<\/em><i>he N<\/i><i>ew<\/i><i>\u00a0Predictive Rebooking SMS<\/i><\/h3>\n<p><span style=\"font-weight: 400;\">We have spent the last year analysing data and coming up with an intelligent algorithm that can not only identify when your client is ready to rebook, but also send them a message just before that moment.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53469\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012532\/Rebooking_SMS_Feature_Image3.png\" alt=\"rebooking SMS feature\" width=\"800\" height=\"351\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012532\/Rebooking_SMS_Feature_Image3.png 982w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012532\/Rebooking_SMS_Feature_Image3-300x132.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26012532\/Rebooking_SMS_Feature_Image3-768x337.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This takes the rebooking process to a whole new level for both your clients and your salon. Picture this:\u00a0<\/span><span style=\"font-weight: 400;\">just as your client is thinking they need to go back to the salon, a text with\u00a0a link allowing them to book in pops up on their phone. Well, f<\/span><span style=\"font-weight: 400;\">rom the trials we&#8217;ve been running so far, it&#8217;s hugely increasing the rebooking percentage and the retention figures in salons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I am incredibly proud of the team for building the <strong>Predictive Rebooking SMS<\/strong> feature. Not just because it uses the latest technology concepts, but also because it uses all the knowledge and data we have collected on salons over the years, resulting in an incredibly simple feature. One that goes a long way in solving one of salon owners&#8217; eternal challenges.\u00a0<a href=\"https:\/\/phorestsalonsoftware.typeform.com\/to\/J1LrH0?source=letter\">Click here<\/a>\u00a0if you want to find out how to set it up.<\/span><\/p>\n<p><em>At your service,<\/em><\/p>\n<p>\u2013<strong>\u00a0Ronan Perceval,\u00a0<em>Founder &amp; CEO at Phorest Salon Software<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53479\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26013447\/Rebooking_SMS_Feature_Image4.jpg\" alt=\"rebooking SMS feature\" width=\"800\" height=\"200\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26013447\/Rebooking_SMS_Feature_Image4.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26013447\/Rebooking_SMS_Feature_Image4-300x75.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/26013447\/Rebooking_SMS_Feature_Image4-768x192.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Got feedback? Let us know either in the comments below or tweet us\u00a0<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes it&#8217;s the small things that make the biggest difference. And when it comes to running a salon, I have seen that to be very true. Just take industry rebooking figures as an example. From looking at the colossal amount of data we have from clients &#8211; 5,000 salons and spas use Phorest &#8211; it &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/introducing-rebooking-sms-feature\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":53448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5464],"tags":[6012,5679,7887,7888,7889,7890],"class_list":["post-53421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-updates","tag-client-retention-au","tag-phorest-salon-software-au","tag-rebooking-patterns-au","tag-sms-feature-au","tag-sms-rebooking-au","tag-software-update-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good, Better, Best: Introducing The Predictive Rebooking SMS Feature | 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