{"id":60381,"date":"2019-05-15T00:00:00","date_gmt":"2019-05-15T00:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=60381"},"modified":"2022-11-08T15:53:03","modified_gmt":"2022-11-08T15:53:03","slug":"value-appointment-reminders","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/value-appointment-reminders\/","title":{"rendered":"How To Add Value To Your Salon\u2019s Appointment Reminders"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that 62% of no-shows occur simply because clients forget when they\u2019re booked in for? Send a quick email and\/or SMS appointment reminder or communicate through your <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\" target=\"_blank\" rel=\"noopener\">salon booking app<\/a> and you radically <\/span><a href=\"https:\/\/www.phorest.com\/au\/blog\/salon-no-shows\/\"><span style=\"font-weight: 400;\">reduce that number<\/span><\/a><span style=\"font-weight: 400;\">. Now, you\u2019re probably already doing that, which is awesome. What we want to shed light on is an opportunity to add value that not all\u00a0salons and spas\u00a0avail of.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where we\u2019re going with this? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frankly, before hearing about the idea from some of our clients first, we hadn\u2019t thought about it either!<\/span><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: How to Add Value to Your Salon\u2019s Appointment Reminders\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5QUZK6xxfb4jFqOyxgsq4t?si=yVc0XcFXTkqTj7AIG3fe1g&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2>Tweaking Your SMS Appointment Reminders<\/h2>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.phorest.com\/blog\/gdpr-to-build-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR in Europe<\/a> and other data protection laws elsewhere in the world, make sure you don\u2019t fall into marketing, but instead, add value to their visit. Think, too about the type of clients you&#8217;re trying to target, and match your tone to suit them within the marketing from your SMS or <a href=\"https:\/\/www.phorest.com\/au\/industry\/beauty-salon-software\/\">beauty salon app<\/a><a href=\"https:\/\/www.phorest.com\/ae\/industry\/hair-salon-software\/\">\/hair salon app<\/a> marketing campaigns.<\/span><\/p>\n<h3>The Structure<\/h3>\n<p><span style=\"font-weight: 400;\">The first part of the SMS appointment reminder does exactly that; it reminds the client of the booking. So, something like:<\/span><\/p>\n<p><b>Hi , looking forward to seeing you on <time>.<\/time><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The second part of the message contains the magic; what makes clients feel extra special. This is where you can get creative:<\/span><\/p>\n<ul>\n<li><b>Get 25 additional TreatCard points by showing this message at reception when checking out<\/b><\/li>\n<li><b>Get 2x TreatCard points for rebooking on the day &amp; showing this message when checking out!<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">or even,<\/span><\/li>\n<li><b>Show this SMS upon arrival and get an extra entry in our monthly prize draw!<\/b><\/li>\n<\/ul>\n<h2>Transactional Texts: Be Careful Not To Cross The Line<\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re in the US or the EU, <a href=\"\/?p=13316\" target=\"_blank\" rel=\"noopener noreferrer\">transactional SMS<\/a> are defined by any text that has for goal facilitating a transaction that a customer has already agreed to. Just like booking confirmations and review requests, appointment reminders fall into that category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you tweak your messages, be careful not to fall into the \u201cmarketing\u201d category. What works best here is really to discourage no-shows by encouraging loyalty.<\/span><\/p>\n<p><strong>For more on loyalty, listen to Phorest FM Episode 116, on which Jay Williams discusses the difference between <a href=\"\/au\/blog\/eat-this-not-that-satisfied-vs-loyal\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfied and loyal clients<\/a>, and why it matters:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Jay Williams on the Difference Between Satisfied &amp; Loyal Clients, and Why It Matters\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7qyu1BFiqxAiSq5r3Ta1Bj?utm_source=oembed\"><\/iframe><\/p>\n<p>Got feedback? Let us know either in the comments below or tweet us <a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 62% of no-shows occur simply because clients forget when they\u2019re booked in for? Send a quick email and\/or SMS appointment reminder or communicate through your salon booking app and you radically reduce that number. Now, you\u2019re probably already doing that, which is awesome. What we want to shed light on is &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/value-appointment-reminders\/\">Continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":111618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5511,6128],"tags":[280,943,9328,944,9329,146,5514,286,9327,187,6858],"class_list":["post-60381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-sms","tag-appointment-reminders","tag-salon-appointment","tag-salon-appointment-au","tag-salon-appointment-reminders","tag-salon-appointment-reminders-au","tag-salon-marketing","tag-salon-marketing-au","tag-salon-reminders","tag-salon-reminders-au","tag-salon-sms","tag-salon-sms-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Add Value To Your Salon\u2019s Appointment Reminders | Phorest |<\/title>\n<meta name=\"description\" content=\"It doesn&#039;t take all that much to add value to a client&#039;s visit. 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