{"id":60391,"date":"2019-05-29T00:00:00","date_gmt":"2019-05-29T00:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=60391"},"modified":"2019-08-09T13:18:26","modified_gmt":"2019-08-09T13:18:26","slug":"3-sms-ideas-to-boost-male-bookings-this-fathers-day","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/3-sms-ideas-to-boost-male-bookings-this-fathers-day\/","title":{"rendered":"3 SMS Ideas To Boost Men Bookings This Father&#8217;s Day"},"content":{"rendered":"<div dir=\"ltr\"><span id=\"m_-5069445821324174040m_2414192945101731335gmail-docs-internal-guid-7d7967cf-7fff-f1ed-d01a-dee9d96ddedd\">Mother or Father\u2019s Day messages to clients don\u2019t always have the intended effect.<\/span><span style=\"font-weight: 400;\">\u00a0That\u2019s something we found out the hard way a good few years ago when we sent out a personalised Mother\u2019s day message to our clients and received a couple replies along the lines of: <\/span><i><span style=\"font-weight: 400;\">\u201cThat would be great if I had a mother. Mine died in 1986; do your research!\u201d<\/span><\/i><\/div>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: 3 Sms Ideas to Boost Men Bookings This Father\u2019s Day\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4T91esSRhHanUBKEqcpC4B?si=z6nEDmAxSYWolWIxglzLng&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>Not everyone has the chance to have their parents still around. And even with all the good intention in the world, someone who gets negatively triggered by a promotion is not going to book in for treatments or services.<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a scary thought for a business. The last thing you want to do is upset your customers.<\/span><\/p>\n<h2>Recommended Workaround<\/h2>\n<p><span style=\"font-weight: 400;\">For Father or Mother\u2019s Day promotions to be successful, we believe the key is to ditch the personalisation rule and really make it clear that your message is a generic one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you send off something like:<\/span><i><span style=\"font-weight: 400;\"> \u201cDear Alvy, Treat your father\u2026\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and Alvy doesn\u2019t have a father to treat, you\u2019re putting yourself at risk of getting an upset reply. Let&#8217;s imagine 1 out of 5 people were in Alvy&#8217;s situation. If you sent the SMS to 500 people, that&#8217;s 100 people at risk of being upset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> However, if instead, you go for something along the lines of <\/span><i><span style=\"font-weight: 400;\">\u201cDe-stressing Dads this Father\u2019s Day\u201d<\/span><\/i><span style=\"font-weight: 400;\">, the message can be interpreted in three different ways:<\/span><\/p>\n<ul>\n<li>The recipient is a dad,<\/li>\n<li>Knows a dad, or<\/li>\n<li>Has a dad!<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Salons can often forget to target their male clientele\u2026 make sure all the men in the picture get some pampering this June! To help you get started, we\u2019ve designed three SMS templates that you can tweak to your needs.<\/span><\/p>\n<h2>Three Father\u2019s Day SMS Marketing Templates<\/h2>\n<h3>Men\u2019s Self-Care<\/h3>\n<p><em><span style=\"font-weight: 400;\">Men need some me-time too! Father\u2019s Day brings a free hot towel shave worth \u00a3 $ \u20ac 10 w\/ every men\u2019s cut in June. Book now, call 0123456789<\/span><\/em><\/p>\n<h3>Father\u2019s Day Massage<\/h3>\n<p><em><span style=\"font-weight: 400;\">De-stressing Dads this Father\u2019s Day @CitySalon. Reward a Dad you know with our Treat4Dads. Now \u00a3 $ \u20ac 50, including facial &amp; massage. Book now, call 0123456789<\/span><\/em><\/p>\n<h3>Generic Treatments + Retail<\/h3>\n<p><em><span style=\"font-weight: 400;\">Pamper the men in your life w\/ Father\u2019s Day specials on grooming products w\/ every men\u2019s cut @CitySalon this June. Limited availability. Book now, call 0123456789<\/span><\/em><\/p>\n<h2>Tried &amp; Tested Templates For All Occasions<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60819 size-large\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/08\/08123437\/Salon-email-marketing-templates-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/08\/08123437\/Salon-email-marketing-templates-1024x439.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/08\/08123437\/Salon-email-marketing-templates-300x129.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/08\/08123437\/Salon-email-marketing-templates-768x329.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/08\/08123437\/Salon-email-marketing-templates.png 1344w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>If you&#8217;re looking for more templates around Father&#8217;s Day or any other special occasion, Phorest offers a whole library of ready-made SMS and email marketing templates to promote your salon or spa business and get your clients back in and spending more.<\/p>\n<p>Search by occasion<em> (Valentine\u2019s Day, Mother\u2019s Day, Christmas\u2026)<\/em> or by your marketing goals<em> (increase bookings, sell more retail, promote a new service\u2026)<\/em> and find a tried and tested template you can use. <a href=\"https:\/\/www.phorest.com\/au\/features\/salon-marketing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find out more here.<\/a><\/p>\n<p>Got feedback? Let us know either in the comments below or tweet us <a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>! (Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\">Instagram<\/a>\u00a0too!)<\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n<hr \/>\n<h5>Featured imaged shot on location of\u00a0<a href=\"https:\/\/www.architeqtsalon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Architeqt Salon (opens in a new tab)\">Architeqt Salon<\/a>, in Philadelphia. \u00a9 Phorest Salon Software.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Mother or Father\u2019s Day messages to clients don\u2019t always have the intended effect.\u00a0That\u2019s something we found out the hard way a good few years ago when we sent out a personalised Mother\u2019s day message to our clients and received a couple replies along the lines of: \u201cThat would be great if I had a mother. &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/3-sms-ideas-to-boost-male-bookings-this-fathers-day\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":60327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5511,6128],"tags":[140,264,108,149,253],"class_list":["post-60391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-sms","tag-beauty-salon-marketing","tag-fathers-day","tag-sms-marketing","tag-sms-promotions-2","tag-sms-templates-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 SMS Ideas To Boost Men Bookings This Father&#039;s Day | Phorest|3 SMS Ideas To Boost Men Bookings This Father&#039;s Day | Phorest<\/title>\n<meta name=\"description\" content=\"Make sure the men in your clients&#039; lives get some pampering this June! Father&#039;s Day SMS templates inside to help you promote your offers.|Make sure the men in your clients&#039; lives get some pampering this June! Father&#039;s Day SMS templates inside to help you promote your offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/3-sms-ideas-to-boost-male-bookings-this-fathers-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 SMS Ideas To Boost Men Bookings This Father&#039;s Day | Phorest|3 SMS Ideas To Boost Men Bookings This Father&#039;s Day | Phorest\" \/>\n<meta property=\"og:description\" content=\"Make sure the men in your clients&#039; lives get some pampering this June! 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