{"id":63352,"date":"2019-09-10T09:00:14","date_gmt":"2019-09-10T09:00:14","guid":{"rendered":"https:\/\/www.phorest.com\/?p=63352"},"modified":"2021-04-20T16:30:25","modified_gmt":"2021-04-20T16:30:25","slug":"get-your-copy-salon-retail-success-playbook","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/get-your-copy-salon-retail-success-playbook\/","title":{"rendered":"Get Your Copy: The Salon Retail Success Playbook!"},"content":{"rendered":"\n<p>More often than not, stylists and therapists are afraid to sell products \u2013 for various reasons. The most common explanations we&#8217;ve heard about are: being scared to turn clients away, miss out on a tip or even just that <em>&#8220;it\u2019s not what they&#8217;re about.&#8221;<\/em> A well- equipped retail offering provides a framework for you to build trustworthy relationships with each client from the initial consultation to their next appointment. The question is, how do you develop such a retail culture in your business? <strong>To find out, <a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58303\">download your copy of our latest ebook, powered by Salon Retail Week<\/a>!<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The <em>Salon Retail Success Playbook<\/em>: Your comprehensive guide to shaping the future of your salon&#8217;s retail performance<\/h2>\n\n\n\n<p>From display to the ambience, to customer service and product layout, many things can affect customer buying decisions. Warm customer care and treatment is one of the most important ones. The <em>Salon Retail Success Playbook<\/em> was written in the hopes of providing you with the confidence you need to embrace the remarkable opportunity that is retail in the hair, beauty and spa industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to expect from this eBook:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Industry insights:<\/strong> Recommendations from <a rel=\"noreferrer noopener\" aria-label=\"Nilam Holmes-Patel (opens in a new tab)\" href=\"https:\/\/twitter.com\/eyebrowqueen?lang=en\" target=\"_blank\">Nilam Holmes-Patel<\/a>, beauty expert &amp; consultant, co-founder of High Definition Beauty Group (2009- 2017) &amp; owner of Dermaspa clinic<\/li><li><strong>Strategy recommendations:<\/strong> Why retailing makes sense and how to best approach it<\/li><li><strong>Marketing and social media tips: <\/strong>Identifying what works best when it comes to leveraging your expertise in marketing campaigns and on social media<\/li><\/ul>\n\n\n\n<p>&#8230; and so much more!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58303\">DOWNLOAD YOUR COPY NOW.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other salon &amp; spa retail resources<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Take the #SalonRetailWeek challenge<\/h3>\n\n\n\n<p>From the industry-favourite #30days2Grow Challenge, Salon Retail Week is a free collaborative event, designed for you and your team to work together to truly see <a href=\"https:\/\/www.salontoday.com\/article\/85317\/increased-retail-sales-of-78-in-one-week-salonretailweek-proves-it-can-be-done\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"the impact that consistently selling retail can have on your overall business goals and targets (opens in a new tab)\">the impact that consistently selling retail can have on your overall business goals and targets<\/a>.<\/p>\n\n\n\n<p>Upon sign up and for seven days straight, you will receive an email that contains your retail task for the day. Each task will have been carefully crafted to get your products off your shelves and into the hands of the people that need it the most: your clients. While the challenge take place globally every year in August, you can always do it in your own time and get support from our <a href=\"https:\/\/www.facebook.com\/groups\/letsgrow.for.salonowners\/?ref=group_header\">#LetsGrow- The Salon Owners Tool to Growing Their Business<\/a> Facebook Group.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Sign up here! (opens in a new tab)\" href=\"https:\/\/www.salonretailweek.com\" target=\"_blank\"><strong>Sign up here, it&#8217;s free!<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/2019\/09\/10161845\/PH_SRW_wordmarks-01-300x217.png\" alt=\"Salon Retail Success Playbook\" class=\"wp-image-63376\" width=\"150\" height=\"109\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Phorest Academy masterclasses<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=63692\" target=\"_blank\">Watch David Barnett&#8217;s Three-Step Retail Technique masterclass on-demand here<\/a><\/li><li><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=63696\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Carl Cheeney&#8217;s Stock &amp; Budget Management masterclass on-demand here<\/a><\/li><li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=63713\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Amber Pope&#8217;s Retail masterclass on demand here<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Phorest FM, The Salon Owner\u2019s Podcast<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Episode 52, <a rel=\"noreferrer noopener\" aria-label=\"David Barnett On Setting Yourself Up For A Successful Retail Holiday Season (opens in a new tab)\" href=\"https:\/\/open.spotify.com\/episode\/2GuRIPEYj6GMGWGwZtQBBq\" target=\"_blank\">David Barnett On Setting Yourself Up For A Successful Retail Holiday Season<\/a><\/li><li>Episode 69, <a rel=\"noreferrer noopener\" aria-label=\"Rowena Doyle On Visual Merchandising In The Hair &amp; Beauty Industry (opens in a new tab)\" href=\"https:\/\/open.spotify.com\/episode\/3lh5R3t7pG2deElhJxTGnj\" target=\"_blank\">Rowena Doyle On Visual Merchandising In The Hair &amp; Beauty Industry<\/a><\/li><li>Episode 110, <a rel=\"noreferrer noopener\" aria-label=\"Katie Lowndes On The ABC's Of Hosting A Successful Salon Retail Event (opens in a new tab)\" href=\"https:\/\/open.spotify.com\/episode\/1jhgmOR5KmvYKHmGtG1olH\" target=\"_blank\">Katie Lowndes On The ABC&#8217;s Of Hosting A Successful Salon Retail Event<\/a><\/li><li>Episode 111, <a rel=\"noreferrer noopener\" aria-label=\"Kati Whitledge On Creating Digital Sales Funnels To Drive New Clients To Your Salon (opens in a new tab)\" href=\"https:\/\/open.spotify.com\/episode\/64zKP9Ex2ZGCtlEIVkZtbw\" target=\"_blank\">Kati Whitledge On Creating Digital Sales Funnels To Drive New Clients To Your Salon<\/a><\/li><li>Episode 130, <a href=\"https:\/\/open.spotify.com\/episode\/1T2mf2NgZj1qjLKoZ2hdqc\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sean O'Sullivan On Setting &amp; Managing Salon Staff Targets (opens in a new tab)\">Sean O&#8217;Sullivan On Setting &amp; Managing Salon Staff Targets<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Phorest Blog related articles<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"How To Make Retail Profits Work For You (opens in a new tab)\" href=\"\/?p=60229\" target=\"_blank\">How To Make Retail Profits Work For You<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Fun Marketing Ideas To Boost Black Friday Retail Sales (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/fun-marketing-ideas-black-friday-retail\/\" target=\"_blank\">Fun Marketing Ideas To Boost Black Friday Retail Sales<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"How Much Salon Retail Products Should You Stock? (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/salon-retail-products-stock\/\" target=\"_blank\">How Much Salon Retail Products Should You Stock?<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"3 Tips To Strengthen Your Salon Retail Sales Rep Relationship (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/salon-retail-sales-rep-relationship\/\" target=\"_blank\">3 Tips To Strengthen Your Salon Retail Sales Rep Relationship<\/a><\/li><li><a href=\"\/?p=5206\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Salon Products: The Exclusivity Of Being Exclusive (opens in a new tab)\">Salon Products: The Exclusivity Of Being Exclusive<\/a><\/li><\/ul>\n\n\n\n<p>Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>!&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\">Instagram<\/a>&nbsp;too!)<\/p>\n\n\n\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More often than not, stylists and therapists are afraid to sell products \u2013 for various reasons. The most common explanations we&#8217;ve heard about are: being scared to turn clients away, miss out on a tip or even just that &#8220;it\u2019s not what they&#8217;re about.&#8221; A well- equipped retail offering provides a framework for you to &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/get-your-copy-salon-retail-success-playbook\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":64202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5630,5549],"tags":[5749,8912,5493,8913,8914,6443,8915,7165,8916],"class_list":["post-63352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freebies-giveaways","category-retail-sales-marketing","tag-ebook-release-au","tag-ebooks-au","tag-free-download-au","tag-playbook-au","tag-retail-ebook-au","tag-retail-sales-au","tag-salon-retail-success-au","tag-salon-retail-week-au","tag-spa-retail-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Your Copy: The Salon Retail Success Playbook! 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