{"id":66073,"date":"2019-12-12T09:00:00","date_gmt":"2019-12-12T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=66073"},"modified":"2020-02-02T14:36:39","modified_gmt":"2020-02-02T14:36:39","slug":"retail-sales-december-boost-salons","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/","title":{"rendered":"Data Shows Retail Is The Main Driver Of Salons&#8217; December Revenue"},"content":{"rendered":"\n<p>Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Data Shows Retail Is the Main Driver of Salons\u2019 December Revenue\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1fYBbp3NnaK29eKZvXYWpw?si=L3O5Ts6NQ1yqQvQ29E3RHA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ve run the numbers from over 6,000 salons in the US, UK, Ireland, Australia, Finland and Germany, to see just how important the December madness is to salons, and found that retail is the main driver of the month&#8217;s success for salons.<br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/iaGBDIxoZYMqCcxtJVu_3SVa_5h6wpR5WTQ2IyTJ9GD7tRnaoKT9WUY-zi2fhdJIepJ13I9Oz_xdPWCOe_hw0tmzYXtewKoxGV8UR2YkBS4ClukIwly5b8JXTWjlc5THZ1kn1h9o\" alt=\"\" width=\"531\" height=\"330\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YBLEtdWdbddNb9OdWBCNDYe2pIkN3-nHrH-gw_1Oh3eRTtGE2L4LoCEsxgwktXGJLASY1n5hnFpPSc02HtwuNwnQKcD5WcaN0aU6SDzarWAwrOwfZm17FSBWhO43aYWtwOeRz5Py\" alt=\"\" width=\"532\" height=\"329\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Retail sales drive December boost for salons, bringing 107% more revenue than rest of year<\/h2>\n\n\n\n<p>According to averages from our data, salons make over 10% of their annual revenue in December alone. While services bring in an additional 13% in revenue in December compared to the average for the other months of the year, it\u2019s retail sales that really provide the massive uptick in the festive month.<\/p>\n\n\n\n<p>Salons make an additional 107% in total retail revenue in December compared to the rest of the year. A 28% boost in the number of products sold brings in 27% more product revenue, while a 450% jump in gift card sales brings 508% more gift card revenue than the rest of the year.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YEXq1TsjSfCxDRSHA60ngc0FlApNAr-DSfFeegPKGEQS1jdQGL0JDrJRUiBNGVSrnG-AVxSVsxLp7Adx-iM48XLgLjTO-IYGiGU1E0Glg-zFzdk_U7XnkFsgMmv0kh3xWnLoRS_5\" alt=\"\" width=\"531\" height=\"319\"\/><\/figure>\n\n\n\n<p>Our CEO, Ronan Perceval, commented:<em> &#8220;It\u2019s no wonder salon owners, managers, stylists, therapists and everyone else who makes a salon run like clockwork are completely exhausted by the time New Year rolls around, cramming 12% more completed services into the busy month compared to the rest of the year, with 9% more clients walking through their doors.<\/em><\/p>\n\n\n\n<p><em>But there are only so many appointment slots in the month, and only so fast your stylists and therapists can work. If you really want to take advantage of the December rush, you need to market your retail and gift card promotions to your customers throughout December &#8211; both in-salon and via your email and SMS marketing campaigns.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ij_Rwjf-Nvf75oAlHhrqrGGY7ECkYqWsFFHNnXoDoe7-iCrXy81mSaXaIES1eQODkkY33-FVKLGNOoZo6O9aGuBDMnjBHhlszQNsYMfY7UUUibr6QapwfugTiPvacHJciwHSBbWy\" alt=\"\" width=\"533\" height=\"325\"\/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.phorest.com\/au\/features\/salon-marketing-software\/\">Marketing Suite in Phorest Salon Software<\/a> contains a host of email and SMS marketing templates, as well as festive stock photos you can use to get the word out about your Christmas retail specials.<\/p>\n\n\n\n<p>Got feedback? Let us know in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\">Instagram<\/a> too!)<\/em><\/p>\n\n\n\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?<\/p>\n","protected":false},"author":40019,"featured_media":66040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5549,5511],"tags":[5551,5537,5444,9164,9165,9166,6443],"class_list":["post-66073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales-marketing","category-sales-marketing","tag-christmas-au","tag-december-au","tag-marketing-2-au","tag-marketing-christmas-salon-au","tag-retail-education-au","tag-retail-in-numbers-au","tag-retail-sales-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Shows Retail Is The Main Driver Of Salons&#039; December Revenue | Phorest<\/title>\n<meta name=\"description\" content=\"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Shows Retail Is The Main Driver Of Salons&#039; December Revenue | Phorest\" \/>\n<meta property=\"og:description\" content=\"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-02T14:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"808\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sorcha Mullis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@sorchamullis\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sorcha Mullis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\"},\"author\":{\"name\":\"Sorcha Mullis\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25\"},\"headline\":\"Data Shows Retail Is The Main Driver Of Salons&#8217; December Revenue\",\"datePublished\":\"2019-12-12T09:00:00+00:00\",\"dateModified\":\"2020-02-02T14:36:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\"},\"wordCount\":397,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg\",\"keywords\":[\"Christmas\",\"december\",\"marketing\",\"marketing christmas salon\",\"retail education\",\"retail in numbers\",\"retail sales\"],\"articleSection\":[\"Retail\",\"Sales &amp; Marketing\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\",\"url\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\",\"name\":\"Data Shows Retail Is The Main Driver Of Salons' December Revenue | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg\",\"datePublished\":\"2019-12-12T09:00:00+00:00\",\"dateModified\":\"2020-02-02T14:36:39+00:00\",\"description\":\"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg\",\"width\":2000,\"height\":808},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Shows Retail Is The Main Driver Of Salons&#8217; December Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/au\/#website\",\"url\":\"https:\/\/www.phorest.com\/au\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/au\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25\",\"name\":\"Sorcha Mullis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.phorest.com\/au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg\",\"caption\":\"Sorcha Mullis\"},\"description\":\"Sorcha Mullis is the Global Head of Marketing at Phorest. Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up marketing teams in Perth and Dublin, and over the past 15 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.\",\"sameAs\":[\"https:\/\/x.com\/sorchamullis\"],\"url\":\"https:\/\/www.phorest.com\/au\/blog\/author\/sorcha-mullis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Shows Retail Is The Main Driver Of Salons' December Revenue | Phorest","description":"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/","og_locale":"en_US","og_type":"article","og_title":"Data Shows Retail Is The Main Driver Of Salons' December Revenue | Phorest","og_description":"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.","og_url":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2019-12-12T09:00:00+00:00","article_modified_time":"2020-02-02T14:36:39+00:00","og_image":[{"width":2000,"height":808,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px-150x150.jpg","type":"image\/jpeg"}],"author":"Sorcha Mullis","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px-150x150.jpg","twitter_creator":"@sorchamullis","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Sorcha Mullis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/"},"author":{"name":"Sorcha Mullis","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25"},"headline":"Data Shows Retail Is The Main Driver Of Salons&#8217; December Revenue","datePublished":"2019-12-12T09:00:00+00:00","dateModified":"2020-02-02T14:36:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/"},"wordCount":397,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/au\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg","keywords":["Christmas","december","marketing","marketing christmas salon","retail education","retail in numbers","retail sales"],"articleSection":["Retail","Sales &amp; Marketing"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/","url":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/","name":"Data Shows Retail Is The Main Driver Of Salons' December Revenue | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg","datePublished":"2019-12-12T09:00:00+00:00","dateModified":"2020-02-02T14:36:39+00:00","description":"We ran the numbers from over 6,000 salons and found that retail is the main driver of December success for salons.","breadcrumb":{"@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/12\/11150907\/RetailSalesDecember_2000px.jpg","width":2000,"height":808},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/au\/blog\/retail-sales-december-boost-salons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/au\/"},{"@type":"ListItem","position":2,"name":"Data Shows Retail Is The Main Driver Of Salons&#8217; December Revenue"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/au\/#website","url":"https:\/\/www.phorest.com\/au\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/au\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/4389710db3e49dbf50ce52b3a3dc9d25","name":"Sorcha Mullis","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.phorest.com\/au\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/10104326\/Curl-side-yellow-150x150.jpg","caption":"Sorcha Mullis"},"description":"Sorcha Mullis is the Global Head of Marketing at Phorest. Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up marketing teams in Perth and Dublin, and over the past 15 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.","sameAs":["https:\/\/x.com\/sorchamullis"],"url":"https:\/\/www.phorest.com\/au\/blog\/author\/sorcha-mullis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/66073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/users\/40019"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/comments?post=66073"}],"version-history":[{"count":4,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/66073\/revisions"}],"predecessor-version":[{"id":66926,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/posts\/66073\/revisions\/66926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/media\/66040"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/media?parent=66073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/categories?post=66073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/au\/wp-json\/wp\/v2\/tags?post=66073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}