{"id":69316,"date":"2020-02-27T09:00:00","date_gmt":"2020-02-27T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=69316"},"modified":"2020-03-02T18:58:35","modified_gmt":"2020-03-02T18:58:35","slug":"client-is-paramount-salon-owners-summit","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/client-is-paramount-salon-owners-summit\/","title":{"rendered":"The Client Is Paramount: Salon Owners Summit Speakers Who Have Emphasised This"},"content":{"rendered":"\n

At this year\u2019s Salon Owners Summit, I spoke about how technology has advanced business in ways we could only have ever imagined. Who would have thought, ten years ago, that one of the busiest times of the day for your salon to take bookings would be after 9:00 pm, without you having to even speak with a client. Unimaginable leaps and bounds have been made. But, when I reviewed the speakers content from the last six years ahead of this year\u2019s Summit, it became obvious that one aspect of doing business had remained constant throughout the years: the Client is Paramount.<\/strong><\/p>\n\n\n\n

Once you put clients at the forefront of everything you do, success is sure to follow. <\/p>\n\n\n\n\n\n\n\n

Six years of speakers at the Summit who talked about this more than anything else<\/h2>\n\n\n\n

John DiJulius: Mastering “Service Aptitude”<\/h3>\n\n\n\n

In 2016, John DiJulius declared that “Service Aptitude” was vital in getting your customers through the door and staying<\/a>. Throughout his years in business, it has been his number one priority. <\/p>\n\n\n\n

Service Aptitude is defined as a person’s ability to recognise opportunities in which they can exceed a customer’s expectations \u2014 regardless of the circumstances.<\/p>\n\n\n\n

“Our newest in, lowest-paid people usually deal with the customers.’ We need to have the same ethos across the board from top-down; customers need to be treated like royalty, and given that extra TLC when they arrive. It is what has come to be expected and is now part of the service \u2014 the industry is not just about cutting hair and being the best stylist anymore, it is much, much more. The worst compass to use when directing staff as to how to treat customers is to “treat others like you want to be treated.”<\/strong><\/em><\/p>John DiJulius, Author, Owner, President and Chief Revolution Officer of The DiJulius Group<\/em><\/cite><\/blockquote>\n\n\n\n

When John spoke at the Salon Owners Summit, he provided a very appropriate and personal example of his college son Johnny. If Johnny was told to welcome everyone as he wanted to be welcomed, he would be throwing fist pumps to everyone who walks in the door. Although it would be him treating people as he wished, it wouldn\u2019t exactly be what everyone would want or expect. Service Aptitude should be the first thing we train staff on, not technicalities, etc. \u2014 they are no use without the former to support.<\/p>\n\n\n\n

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