{"id":75154,"date":"2020-06-09T09:00:00","date_gmt":"2020-06-09T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/marketing-emails-successful-salon-reopening\/"},"modified":"2022-11-08T15:54:14","modified_gmt":"2022-11-08T15:54:14","slug":"marketing-emails-successful-salon-reopening","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/marketing-emails-successful-salon-reopening\/","title":{"rendered":"The 3 Marketing Emails You’ll Need for A Successful Salon Reopening"},"content":{"rendered":"\n

There are many vital elements to consider when looking at reopening your salon. But let\u2019s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through your doors the right way. Why not use some innovative salon marketing ideas<\/a> to get those clients coming in and generating more revenue and referalls?<\/p>\n\n\n\n\n\n\n\n

Your reopening marketing strategy<\/h2>\n\n\n\n

Who do you contact first?<\/h3>\n\n\n\n

If you’re in an area where your salon is still closed, this will be the first step. We know that there will be a high demand when your doors open. But who should get the first chance at securing those bookings?<\/p>\n\n\n\n

There are a number of options you can go with:<\/strong><\/p>\n\n\n\n

\u25cf    Clients that you had to cancel when the salon was temporarily closed
\u25cf    People who purchased gift cards during the lockdown
\u25cf    Your most loyal clients
\u25cf    First come, first serve<\/p>\n\n\n\n

Talk it out with your team and see which one is best for your brand. There\u2019s no right or wrong answer here. But many of the salons that have already opened up started by contacting the clients that were cancelled due to COVID-19. Once they were booked back in, they sent a message to their most frequent clients, to ensure they had a chance. After that, they introduced a waiting list and eventually opened their online booking portal to the public.<\/p>\n\n\n\n

Email & SMS<\/h2>\n\n\n\n

Once you’ve decided on who your first audience is, then it’s time to look at creating the reopening marketing content. Let’s first put the focus on contacting clients already in your database. The best way to do this is through email & SMS marketing, also available via your branded hair and beauty salon app<\/a> (download our Back in Business email templates for free<\/strong><\/a>).<\/p>\n\n\n\n

Here are a few emails & SMS that you can create now:<\/strong><\/p>\n\n\n\n

\u25cf The reopening announcement email & SMS<\/p>\n\n\n\n

\u25cf The confirmation email & SMS<\/p>\n\n\n\n

\u25cf The waiting list email & SMS<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The reopening announcement email & SMS<\/h3>\n\n\n\n

You’ll want to pitch this as a celebration, good news that you want to share. You want to thank clients for their support during the lockdown, as well as share with them the new way your salon will function: new opening times and the best way to book an appointment (using <\/em>online bookings <\/em><\/a>or your <\/em>salon branded app<\/em><\/a>)<\/em>.<\/p>\n\n\n\n

Confirmation email & SMS<\/h3>\n\n\n\n

Once you have your announcement email created, you’ll want to rewrite the confirmation messaging. Of course, this message should contain a thank you for booking and the time and date of the appointment. However, it’s important that you add two new elements to it: your new health and hygiene guidelines as well as information on what the client should do if they are feeling unwell (reschedule their appointment for two weeks later)<\/em>.<\/p>\n\n\n\n

The waiting list email & SMS<\/h3>\n\n\n\n

We know that you will have a backlog of clients looking for an appointment. That’s why many clients have set up a waiting list so that people can submit their request to secure the next available booking.<\/p>\n\n\n\n

One of the main reasons why we should have a waiting list is to try to promote loyalty and retention. Clients may be impatient and look elsewhere for their service or treatment. This messaging should highlight why they should wait and stay with you instead. So be sure that it contains:<\/p>\n\n\n\n