{"id":95810,"date":"2021-09-30T09:52:13","date_gmt":"2021-09-30T09:52:13","guid":{"rendered":"https:\/\/www.phorest.com\/?p=95810"},"modified":"2022-01-31T20:48:27","modified_gmt":"2022-01-31T20:48:27","slug":"the-2021-client-experience-award-is-here","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/au\/blog\/the-2021-client-experience-award-is-here\/","title":{"rendered":"Celebrate Your Success: The 2021 Client Experience Award is Here!"},"content":{"rendered":"\n<p>Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that <a href=\"https:\/\/www.phorest.com\/au\/blog\/client-is-paramount-salon-owners-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating an excellent customer experience is an art<\/a>. From forming personal connections with guests to keeping your environment clean and inviting, so many factors make up the total package. While not every client will recognise all you do in the background, earning a 5-star review is the culmination of a tonne of hard work. No matter how many industry awards you win, nothing tops what your clients have to say.&nbsp;<\/p>\n\n\n\n<p>This is why Phorest looks forward to announcing our Client Experience Award winners every year. In order to qualify, Phorest salons must have maintained an average rating of between 4 and 5-stars, from at least 60 online reviews for 12 consecutive months. <\/p>\n\n\n\n<p>This is no small feat, especially this year. Congratulations to all our 2021 winners. Your clients love you!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/09\/23094811\/CEA-v2-1024x747.png\" alt=\"\" class=\"wp-image-95725\" width=\"539\" height=\"393\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/09\/23094811\/CEA-v2-1024x747.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/09\/23094811\/CEA-v2-300x219.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/09\/23094811\/CEA-v2-768x560.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/09\/23094811\/CEA-v2.png 1206w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><figcaption>&nbsp;The Color Room, Philadelphia, PA. Gabriele Rosati and Audriana Rossano<br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You\u2019re a Winner! What next?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>First, it\u2019s time to celebrate.<\/strong>&nbsp;<\/h3>\n\n\n\n<p>2020 and 2021 have been challenging years, but you pulled through. In fact, you excelled! At Phorest, we never cease to be amazed by our salon and spa community. We hope that the Client Experience Award can be an opportunity to appreciate all your efforts and teamwork. Don\u2019t let the occasion pass without doing something nice for yourself and the team to celebrate, even if it\u2019s only small.&nbsp;<\/p>\n\n\n\n<p>The Client Experience Award is also a chance to thank your clients. Don\u2019t forget to express your gratitude on social media to those who took the time to review your business. Most people who leave a review understand how important they can be and would love to share in your success.&nbsp;<\/p>\n\n\n\n<p>Try a post like <a href=\"https:\/\/www.instagram.com\/p\/CF9plvtDp6D\/\" target=\"_blank\" rel=\"noreferrer noopener\">this one<\/a> from Salon 703, in St. Louis, USA. Check out this <a href=\"https:\/\/www.instagram.com\/p\/CG04Gwyszim\/?utm_medium=share_sheet\" target=\"_blank\" rel=\"noreferrer noopener\">post<\/a> from the team at Mia Bella Skin Boutique in Australia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-YLr9f6G-zkoVZ5yNow86HlCgKMPR7KrkpVKZAXoDg_Gue4yhU5-W6qY5oPOCHnDJRPentgJtKvIR1DtItS04_FBhYQ-SNJ7ig9YeeDFJMEaRCiZhl8FrPbaSVvO--xFQP0rD3IT=s0\" alt=\"\" width=\"527\" height=\"302\"\/><\/figure>\n\n\n\n<p>Or share a heartfelt video message with your followers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Then, it\u2019s time to reflect.<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Think about what has gotten you here. Audit your business reviews for consistent themes. Highlight these to your team. Are your reviews reflecting your salon\u2019s service values? Could you pull out some of the stand-out reviews from the year to discuss internally? These can be really motivating, especially when they include shoutouts to specific team members.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Finally, time to strategise.<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Your Client Experience Award is also an asset for marketing your business. The sticker itself is perfect for displaying in your salon or spa, but you can always take it a step further. Add it to your printed marketing material, your website, or ads for your business. You might even run a promotion or <a href=\"https:\/\/www.phorest.com\/au\/features\/salon-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing campaign<\/a> to celebrate your regulars or encourage more clients to leave you reviews.&nbsp;<\/p>\n\n\n\n<p>Keep the good reviews flowing. Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/au\/features\/salon-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Reputation Manager<\/a> is a powerful automation tool to help you stay on top of online reviews. <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360017401580-How-do-I-set-up-Online-Reputation-and-how-does-it-work-\" target=\"_blank\" rel=\"noreferrer noopener\">This guide<\/a> has everything you need to know to get started.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/u2r-5aBOxiVGe-JoMgsD7OeibF5tdXk8LX6FM4sfYLBxy1bVTOCCeLmLMLWr3rbKEcNjynwYJR2R6XY7bIH9eMJNAvzEb9ceBA_YfsImPeSaXoMMe24xAbesFv97LS1KU2W0pUw7=s0\" alt=\"\" width=\"539\" height=\"313\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s what some of the 2020 award winners from our Phorest Family have to say:<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThis is my first year with Phorest and my first award. What we focus on is more of the customer service and then eventually you end up getting the great review. I think because we are a spa, we tend to help people with their skin. We really just focus on making sure their entire experience is memorable.\u201d<\/p><cite><strong>Marcia Mehrali, Owner of Beneath The Surface Spa, CEA 2020 Recipient<\/strong><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I am very proud of my employees. Because it is not a matter, of course, to continuously deliver such outstanding performance! Transporting this evaluation to the outside world and thus making our quality clearly visible to the customer is a must nowadays. Thanks to Phorest this is super easy to implement and an absolute added value for us as a team.&#8221;<\/p><cite><strong>Carina Zin\u00dfler, Intercoiffure Straub, CEA 2020 Recipient<\/strong><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThis is our fifth year in a row to get [the Client Experience] award, but we never take it for granted. It is a huge honour because it\u2019s not an award you apply for, or pay for or sign up for. They\u2019re actually to do with our customers giving us 5-star reviews.\u201d<\/p><cite><strong>Muireann McDermott, The Hair &amp; Beauty Quarter, &nbsp;CEA 2020 Recipient<\/strong><\/cite><\/blockquote>\n\n\n\n<p>Phorest would love to hear from our 2021 winners. Tag us on social media using the hashtag #clientexperienceaward. We\u2019re on <a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/thephorestword\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/phorestsalonsoftware\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/phorest\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. <\/p>\n\n\n\n<p>If you\u2019d like to be featured on an upcoming celebratory episode of the <a href=\"https:\/\/www.phorest.com\/fm\/\">PhorestFM<\/a> podcast, send an email to our host Zo\u00e9 B\u00e9lisle-Springer at <a href=\"mailto:phorestfm@phorest.com\"><em>phorestfm@phorest.com<\/em><\/a><em> <\/em>using <em>\u201cClient Experience Award 2021 &#8211; Phorest FM Feature\u201d<\/em> as the subject line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, so many factors make up the total package. &hellip; <a href=\"https:\/\/www.phorest.com\/au\/blog\/the-2021-client-experience-award-is-here\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":104451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5489,5439],"tags":[10949,10950,5786,5568],"class_list":["post-95810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-uncategorized-au","tag-award-winning-au","tag-cea2021-au","tag-client-experience-award-au","tag-customer-service-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrate Your Success: The 2021 Client Experience Award is Here! | Phorest<\/title>\n<meta name=\"description\" content=\"2020 and 2021 have been challenging years, but you pulled through. 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