Ever wish you could replicate your favorite clients and just have them visit your salon or spa over and over again? You know the ones we\u2019re talking about; those who visit regularly, don\u2019t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with! <\/p>\n\n\n\n
Loyal clients are the people who keep your business alive. <\/a>In the professional hair and beauty industry, it is far cheaper to focus on retaining a diary of dream clients than it is to work on constantly attracting new ones. As Paul, owner of award-winning Zeba Hairdressing<\/a> explains; <\/p>\n\n\n\n \u201cIf a color client comes in four times a year, and we can help her increase that to just one more visit a year, we increase her turnover by 20%. You can\u2019t get 20% new clients, but if you get clients to come in just one more time a year, you can increase your turnover significantly.<\/em>\u201d Encourage multiple clients to do the same thing and you increase your turnover massively. <\/p>\n\n\n\n While most salons and spas understand the importance of client retention, knowing where your business currently stands and creating actionable processes to boost it can be difficult. To help you increase your client retention rate and weave it seamlessly into your business’s day-to-day procedures, we\u2019ve researched what<\/em> clients want and how <\/em>you and your team can offer this. <\/p>\n\n\n\nWhat Keeps Clients Coming Back?<\/strong><\/h2>\n\n\n\n