{"id":124727,"date":"2023-02-28T17:10:19","date_gmt":"2023-02-28T17:10:19","guid":{"rendered":"https:\/\/www.phorest.com\/?p=124727"},"modified":"2023-03-01T12:56:29","modified_gmt":"2023-03-01T12:56:29","slug":"culture-curators-derek-anthony-jill-ruone-salon-owners-summit-2023-recap","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/culture-curators-derek-anthony-jill-ruone-salon-owners-summit-2023-recap\/","title":{"rendered":"Derek Anthony &#038; Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E &#8211; Salon Owners Summit 2023 Recap"},"content":{"rendered":"\n<p>After a morning of talks in the main hall of the Salon Owner\u2019s Summit, attendees split off into smaller groups for their chosen workshops. The convention centre buzzes as energized hair and beauty professionals from all over the world mingle, navigating the halls. Derek Anthony and Jill Ruone stand at the front of their classroom, welcoming the learners who have made their way in.&nbsp;<\/p>\n\n\n\n<p>\u201cHow many of you want to build an amazing culture in 2023?\u201d Derek says to the group, now all seated, kicking off the workshop. Hands go up around the room. \u201cAwesome,\u201d he replies, pleased with the enthusiasm.&nbsp; \u201cSo you are in the right space then.\u201d<\/p>\n\n\n\n<p>Jill and Derek begin by introducing themselves. Derek has been a hairstylist for 21 years, based out of New York. He has owned his 10-chair salon for 11 years, where he still takes appointments 3 days a week. Jill is from Minneapolis, Minnesota and is also a hairstylist by trade, although she has taken on several roles in her long career, from salon manager to salon owner to certified business coach. About 6 months into owning his salon, Derek realized he was \u201cwinging it\u201d and that he \u201cdidn\u2019t know what he didn\u2019t know,\u201d so he hired Jill as his business coach. He and Jill\u2019s paths crisscrossed for the next few years, overlapping when he became a business coach too. And in 2020, when the world seemed to grind to a halt, the pair <em>finally <\/em>decided to join forces officially. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking for a way to support salon and spa owners in crisis, they formed Culture Curators, their joint coaching business, around the kitchen table.&nbsp;<\/h2>\n\n\n\n<p>They knew from the beginning that culture had to be an essential component of their coaching brand. Both are passionate that building a solid team culture is essential to leading any salon or spa to success. To illustrate this, Jill opens up to the group about how she learned this lesson the hard way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cBy a show of hands, how many of you can say, honestly, that you have lost over a million dollars in service sales instantly?\u201d <\/h3>\n\n\n\n<p>Confused faces look back at Jill, but no one raises their hands. \u201cI\u2019m in a lonely club, all by myself, right?\u201d&nbsp;In 2002, Jill owned a salon that had just hit $1 million in annual service sales\u2013a milestone she had focused on reaching fiercely and, unfortunately, narrow-mindedly. One week, as she was preparing for a month-long family visit abroad, she started receiving strange calls from clients enquiring about a \u201cnew location.\u201d Days before getting on the plane, she realized that her salon team of 20 staff had secretly rented a space across town, migrating clients and were planning on \u201clocking her out\u201d of the business a few days after she left.&nbsp;<\/p>\n\n\n\n<p>She stayed home to save her business. This trying time forced her to take a hard look at herself and examine her failures as a business owner. However, Jill grew from the experience and when she and Derek were defining their curriculum as Culture Curators, their acronym for C.U.L.T.U.R.E. was informed by the things Jill wished she would have known ten years ago before her staff had felt the need to resort to such drastic measures.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-1024x683.jpg\" alt=\"Derek Anthony delivers a talk\" class=\"wp-image-124677\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164416\/1IMAGE_20230108_4680-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cIf you put the number first, before the people and before the brand, you have it twisted and backwards<\/em>. <em>But if you put people first, and yourself and your personal growth first and you really commit to that, the numbers follow.\u201d<\/em><\/p><cite>Derek Anthony<\/cite><\/blockquote>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Culture Curators C.U.L.T.U.R.E wheel is made up of:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C<\/strong>ommunication<\/li><li><strong>U<\/strong>tilisation<\/li><li><strong>L<\/strong>eadership<\/li><li><strong>T<\/strong>raining and Development<\/li><li><strong>U<\/strong>r (Your) Personal Growth<\/li><li><strong>R<\/strong>ecruiting<\/li><li><strong>E<\/strong>volution<\/li><\/ul>\n\n\n\n<p>\u201cThe scariest and most dangerous thing a business owner can say is \u2018but we\u2019ve always done it that way\u201d, Derek remarks on the theme of evolution. \u201cSo, are you ready, today, to commit to some action? \u201c With that, he gives the audience a task: to rate themselves on each of the seven points in C.U.L.T.U.R.E from one to ten and mark a position on each spoke of the wheel accordingly. After a few minutes, he unveils the second part of the task: connect the dots.&nbsp;This exercise gives participants a lasting visual of how balanced their business is.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cIf this was a soccer ball, how efficiently would you be able to use it?\u201d Jill asks the audience.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/kos3wNdFQjZ3XUicICMEXbR8PVI14yI4MsBum_KHxn5rM9IoKP0HwPSeP87A0uBId1tZtzKdA0DeiPpQrfu62E4rNm10FOYOu0OZHIz96SVW3PaG4RIQgnxyW2IlXfLg29QA8_n-lYKqoJBMPIM9qsc\" alt=\"\" width=\"493\" height=\"372\"\/><\/figure><\/div>\n\n\n\n<p>Then she gives them another assignment: pair up with someone in the room they don\u2019t know and discuss.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Share your top two strengths with your partner<\/li><li>What is it about each of these that made you rate them the highest?<\/li><li>What piece of guidance can you share with your partner to help them elevate that area in their culture?<\/li><\/ol>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cA leader is one who knows the way, goes the way, and shows the way. The greatest leadership is by example. You must do, act, say and be the person you want your team to be. Leadership is a visual thing. You cannot take others on a journey with an unknown destination.\u201d<\/em><\/p><cite>John Maxwell<\/cite><\/blockquote>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">For their final subject, Jill and Derek hone in on leadership. <\/h2>\n\n\n\n<p>To develop themselves as leaders, business owners must all face certain difficult predicaments, like relinquishing some control to develop others. However, according to Derek and Jill, \u201cwhen you develop people and empower them to lead:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Their territories expand and so do yours<\/li><li>It gives you something you can only get by developing others.<\/li><li>It gives you back TIME<\/li><li>You are freed up to do more important things, most importantly thinking, envisioning and strategising.<\/li><\/ol>\n\n\n\n<p>Jill and Derek then asked the group to consider what responsibilities they are currently handling that another team member could do 80% as well. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try this out yourself!<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Write down 5 things in your business that you could give to someone else<\/li><li>Write down three action steps you need to take to hand over that responsibility (i.e document the steps involved in doing the task)<\/li><li>Extra Credit: Time-stamp these 5 things with a handover date to keep yourself accountable<\/li><\/ol>\n\n\n\n<p>As the Culture Curators explain, the challenge in the delegation process is that it won\u2019t be perfect. Business owners need to ask themselves <em>when things break down, am I equipped and prepared?<\/em> They recommend taking 24 hours to process the situation. Jill and Derek also share what they call their \u201cLeadership Candour Checklist,\u201d which leaders can consult before they initiate a difficult conversation with a team member.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-1024x683.jpg\" alt=\"Jill Ruone speaks to the audience\" class=\"wp-image-124687\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28164521\/1IMAGE_20230108_4688-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cEverything rises and falls with leadership\u201d<\/p><cite>John Maxwell<\/cite><\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Culture Curators Leadership Candour Checklist<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Have I invested enough in this relationship to be candid with them?<\/li><li>Do I truly value them as people?<\/li><li>Am I sure this is their issue and not mine? Am I sure I\u2019m not just speaking up because I feel threatened?<\/li><li>Is the issue more important than the relationship?<\/li><li>Does this conversation clearly serve their interest and not just mine?<\/li><li>Am I willing to invest time and energy to help them change?<\/li><li>Am I willing to show them how to do something, not just say what\u2019s wrong?<\/li><li>Am I willing and able to set clear, specific expectations?<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/the-salon-owners-guide-to-hiring-staff-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recruiting and retaining staff<\/a> is one of the most-cited challenges for salon and spa owners today. Staff expectations are changing. It\u2019s no longer about working at the salon with the most impressive technical reputation or even making the most money. Staff want career growth with a sense of purpose, <a href=\"https:\/\/www.phorest.com\/blog\/phorests-staff-goals-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">meaningful goals<\/a>,&nbsp; healthy workplace culture and autonomy.&nbsp; And as an owner or manager, having the right leadership mindset and well-practised communication skills are an invaluable foundation for navigating this.&nbsp;<\/p>\n\n\n\n<p>So what do you think? Will you be trying out any of the Culture Curator ethos? Let us know in the comments.&nbsp;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-your-2023-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more of the 2023 Salon Owners Summit Recap<\/a><\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Feeling the Salon Owners Summit FOMO?<\/strong><\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear all the insightful talks next year? Pre-order your tickets for the<a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Phorest Salon Summit 2024.<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a morning of talks in the main hall of the Salon Owner\u2019s Summit, attendees split off into smaller groups for their chosen workshops. The convention centre buzzes as energized hair and beauty professionals from all over the world mingle, navigating the halls. Derek Anthony and Jill Ruone stand at the front of their classroom, &hellip; <a href=\"https:\/\/www.phorest.com\/ca\/blog\/culture-curators-derek-anthony-jill-ruone-salon-owners-summit-2023-recap\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":124668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9649,9653,9656,9651],"tags":[11936,10357,11937,11934,11935,9896],"class_list":["post-124727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-news-events","category-salon-owners-summit","category-staff","tag-c-u-l-t-u-r-e-ca","tag-culture-ca","tag-culture-creators-ca","tag-derek-anthony-ca","tag-jill-ruone-ca","tag-leadership-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Derek Anthony &amp; Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E - Salon Owners Summit 2023 Recap | Phorest<\/title>\n<meta name=\"description\" content=\"Culture Creators Derek and Jill dicuss how you can build a thriving culture and be the leader your business needs at the 2023 Phorest Salon Owners Summit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/culture-curators-derek-anthony-jill-ruone-salon-owners-summit-2023-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derek Anthony &amp; 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