{"id":124887,"date":"2023-02-28T19:20:40","date_gmt":"2023-02-28T19:20:40","guid":{"rendered":"https:\/\/www.phorest.com\/?p=124887"},"modified":"2023-03-01T12:43:19","modified_gmt":"2023-03-01T12:43:19","slug":"verna-wall-rich-cullen-salon-owners-summit-2023-recap","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/verna-wall-rich-cullen-salon-owners-summit-2023-recap\/","title":{"rendered":"Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap"},"content":{"rendered":"\n

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive\u2013to find out what the best salons are doing to be successful. <\/p>\n\n\n\n

Now the dynamic duo take the stage at the Salon Owners Summit to share their findings. <\/p>\n\n\n\n

All the best salons are doing the same three things.<\/h2>\n\n\n\n

They are:<\/h3>\n\n\n\n
  1. Attracting dream clients<\/li>
  2. Client-obsessed<\/li>
  3. Open to flexibility<\/li><\/ol>\n\n\n\n

    Close your eyes and picture your five favourite clients just walked in the door. Rich prompts the audience to think of the faces of these clients so you can consider who they are specifically. Identifying your current dream clients and understanding what makes them so valuable is the first step to attracting more clients like them. <\/p>\n\n\n\n

    Here are some of the most commonly cited characteristics of dream clients according to Phorest salons:<\/strong><\/p>\n\n\n\n