Your software, your way. The Summer Collection, like everything else at Phorest, started from conversations with real business owners and their teams. All year round, the doors are open to feedback and ideas for the kind of new tech they\u2019d like to see. Our Phorest community is growth-minded and pushes us to innovate ambitiously\u2013just the way we like it! <\/p>\n\n\n\n
We are proud to say our Summer Collection is shaping up to be the biggest launch of new features in Phorest history. <\/strong>So, each week, for the next five weeks, we will break it down for you, feature by feature, so you don\u2019t need to worry about missing a thing. This week we are starting with the headline act of the Summer Collection, the Phorest Ads Manager. <\/strong><\/p>\n\n\n\n If you run a hair and beauty business, you\u2019ll know that maintaining a social media presence<\/a> is no longer just a nice idea. It\u2019s essential. Social media has become the primary platform where crucial industry discussions begin. Nowadays, businesses rely on social media to boost brand awareness and keep their community engaged<\/a>. Social media is also increasingly the first port of call for clients searching for a new brand or where they expect to keep up with those they are already invested in. <\/p>\n\n\n\n Social media is often touted as a universal \u201cfree\u201d marketing tool, which is why paid social can sometimes feel like uncharted territory for many small businesses. However, those who know, know<\/em>. Running social media ad campaigns is a powerful way of using social media to directly advance your business goals. And it\u2019s quickly becoming one of the most popular marketing tools<\/a> available. In 2023, global spending on social media advertising is projected to reach $207.10bn<\/a><\/p>\n\n\n\n The average internet user now spends 151 minutes per day on social media. This means that if you are struggling with clients ignoring your marketing efforts in other channels, for example, leaving your emails unread, you are more likely to catch their attention when they have their daily scroll through Instagram or Facebook. However, no matter how much work you put into crafting the perfect social media post, the number of people you reach organically simply cannot compete with the number you can reach with a paid campaign. <\/p>\n\n\n\n The Phorest Ads Manager is an industry-first innovation to help hair and beauty business owners and their teams navigate social media advertising. Based on Phorest research, too many salons, spas, and clinics are not taking advantage of the benefits of paid social campaigns, either because they lack the time and resources to manage it themselves or because they find it overwhelming to know where to start. The Phorest Ads Manager closes this gap so no one needs to get left behind. <\/p>\n\n\n\n Launch high-impact campaigns on Facebook and Instagram from the comfort of your Phorest system. <\/strong><\/p>\n\n\n\nAre you using all the tools available to make the most of the social media opportunity? <\/strong><\/h2>\n\n\n\n
Why is paid social worth it? Paid social is a shortcut for reach. <\/strong><\/h3>\n\n\n\n
Unlock the potential of social media advertising with Phorest Ads Manager. <\/strong><\/h2>\n\n\n\n