{"id":134342,"date":"2023-09-19T08:16:53","date_gmt":"2023-09-19T08:16:53","guid":{"rendered":"https:\/\/www.phorest.com\/?p=134342"},"modified":"2025-04-08T18:45:41","modified_gmt":"2025-04-08T18:45:41","slug":"pay-day-marketing-get-clients-splashing-their-cash-on-you-first","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/","title":{"rendered":"Payday Marketing; Your Salon\u2019s Secret Revenue-Booster"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Payday Marketing: Your Salon\u2019s Secret Revenue-Booster\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0fh5jL8Tx2dAOJO7upKsBD?si=0f89af9b111b431d&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>When people get paid, they are <a href=\"https:\/\/www.nbforum.com\/nbreport\/what-makes-consumers-lavishly-spend-once-they-get-their-paycheck\/#:~:text=They%20explored%20the%20margin%20of,they%20don't%20get%20paid.\">11X more likely to go on a shopping trip<\/a>, making payday one of the best times of the month to ramp up your marketing efforts and encourage clients into your salon, clinic, or spa.&nbsp; Payday marketing can be especially advantageous during the quieter months of the year. <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal is to keep your salon top-of-mind when clients are planning their spending. When your customers are ready to spend that bit extra, it\u2019s the perfect time to reach out to them.<\/span> <span style=\"font-weight: 400;\">To benefit from this, why not send a campaign with a special payday offer or a quick message with a link to <\/span><a href=\"https:\/\/www.phorest.com\/features\/online-booking\/\"><span style=\"font-weight: 400;\">book online<\/span><\/a><span style=\"font-weight: 400;\">?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t overlook the revenue potential of payday marketing campaigns! Let&#8217;s look at some easy strategies that you can implement immediately:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: inherit;\">Use Phorest Ads Manager for an impactful social media reminder<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\"><span style=\"font-weight: 400;\">Phorest Ads Manager<\/span><\/a><span style=\"font-weight: 400;\"> empowers you to strategically insert your payday campaign where your clients are already spending a good chunk of their time, on social media. 59% of the world\u2019s population spend an average of 2 hours and 31 minutes on social media each day, making it one of the most important channels for you to use. Ads Manager allows you to create stunning, branded social media ads that are instantly recognisable to your clientele.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The sophisticated targeting capability of Ads Manager means you can pinpoint loyal customers who are more likely to spend their money at your salon. The result? You get more bang for your buck by smart ad spending and the resulting ROI from online bookings.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this <\/span><a href=\"https:\/\/www.phorest.com\/case-study\/zazou-case-study\/\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\">, the popular hair and beauty salon Zazou recalls how one of their most successful campaigns on Phorest Ads Manager yielded $27.42 for every $1 the salon spent.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141521\/Blog-Payday-Marketing-2-1024x512.png\" alt=\"\" class=\"wp-image-134308\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141521\/Blog-Payday-Marketing-2-1024x512.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141521\/Blog-Payday-Marketing-2-300x150.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141521\/Blog-Payday-Marketing-2-768x384.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141521\/Blog-Payday-Marketing-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reach your clients directly with an SMS campaign<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\">SMS Marketing<\/a> is a highly effective means of reaching your clients directly. With a <a href=\"https:\/\/www.phorest.com\/resources\/salon-sms-marketing-gameplan-ebook\/\">99% open rate<\/a>, your SMS campaigns are guaranteed to be seen by the vast majority of your customers.<\/p>\n\n\n\n<p>Using Phorest\u2019s SMS editor, you have hundreds of templates to choose from, including payday marketing messages that link customers directly to your online booking page or whichever URL you prefer.<\/p>\n\n\n\n<p>Scheduling your SMS to be sent on, or close to, payday is highly likely to yield a revenue boost as a result of more clients booking online!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141740\/Blog-Payday-Marketing-1024x512.png\" alt=\"\" class=\"wp-image-134317\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141740\/Blog-Payday-Marketing-1024x512.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141740\/Blog-Payday-Marketing-300x150.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141740\/Blog-Payday-Marketing-768x384.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141740\/Blog-Payday-Marketing.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing &#8211; for more detailed, visual messages<\/h2>\n\n\n\n<p>Email is a great way to get a longer or more visually impactful payday message to your clients.&nbsp;<\/p>\n\n\n\n<p>In terms of content, the main advantage of sending an email campaign over an SMS campaign is that you can include images, multiple links, and more detailed information about upcoming offers. In essence, the longer form of email allows you to add more detail and propose more choices for clients to spend their hard-earned money on.<\/p>\n\n\n\n<p>One of the most common reasons salons would choose to send an email campaign over SMS is the cost. Email is free, which is fantastic for salons on a tight marketing budget. However, there is a tradeoff you should consider before choosing which channel is right for you. Email campaigns have a much lower open rate of just 20% compared to <a href=\"https:\/\/www.phorest.com\/resources\/client-exclusive-sms-ebook\/\">SMS marketing<\/a>, with 99%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141901\/Blog-Payday-Marketing-1-1024x512.png\" alt=\"\" class=\"wp-image-134326\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141901\/Blog-Payday-Marketing-1-1024x512.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141901\/Blog-Payday-Marketing-1-300x150.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141901\/Blog-Payday-Marketing-1-768x384.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/18141901\/Blog-Payday-Marketing-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Doubling up &#8211; Use special offers to entice your customers to spend more during payday<\/h2>\n\n\n\n<p>Your clients might need more motivation to spend their money other than the simple fact that it\u2019s payday. Double up and entice them in with a special offer.<\/p>\n\n\n\n<p>For example, you could add an extra incentive by offering 20% off all retail purchases made in-store on appointments booked at the end of the month.&nbsp;This extra incentive could be exactly what motivates your clients to take the next step and make a booking.<\/p>\n\n\n\n<p>Eager to learn more about how you can boost revenue and grow your business using Salon Marketing? Download The Salon Owners Guide to SMS Marketing below.<\/p>\n\n\n<div class=\"align wp-block-resourceblock\">\n    <div class=\"bg-center bg-no-repeat bg-cover py-24 bg-alt-resource\" >\n    <div class=\"bg-center bg-no-repeat bg-cover py-24\" style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/leaves\/bg-leaf-aqua.svg)\">\n            <article class=\"post-134342 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-marketing tag-pay-day-marketing-ca tag-salon-blog-ca tag-salon-marketing-ca tag-salon-pay-day-ca tag-salon-software-ca\">\n        \n          \n                    <section id=\"content-form\" class=\"mb-0  \" data-inviewport=\"crawl-in\">\n            \n              <div class=\"container flex flex-wrap justify-between main-content-container\">\n                <div class=\"lg:w-1\/2\">\n                   \n                                      <h3 class=\"uppercase text-sm font-bold text-white \">eBooks<\/h3>  \n                    \n                                      <h2 class=\"section-title pl-0 leading-tight text-left font-medium ml-0 text-4xl mb-0 text-white hide-success\">The Salon Owners Guide to SMS Marketing<\/h2>\n                                    \n                                      <div class=\"font-gilroy text-white text-2xl hide-success\">Learn how to reach clients, boost revenue &amp; grow your business with SMS marketing.<\/div>\n                                    <div class=\"block mt-12 flex\">\n                    <a href=\"https:\/\/www.phorest.com\/resources\/salon-sms-marketing-gameplan-ebook\/\" class=\"md:flex-none px-16 button bg-green-dark px-8 text-white hover:bg-green-lighter lg:w-auto lg:mr-5 rounded-none lg:rounded text-center text-2xl green-box-shadow hover:shadow-none\"\n                    >\n                    <style>.green-box-shadow {box-shadow: 0px -7px 2px #80d080; transition: 0.5s;} \n                    .green-box-shadow:hover {box-shadow: 0px 7px 0px 0px #1a615d;} \n                    <\/style>\n                                                                          Download the eBook\n                                                                          <\/a>\n                  <\/div>\n                  \n                  \n                <\/div>\n                <img decoding=\"async\" class=\"form-image w-full max-w-md mx-auto lg:max-w-full h-full lg:w-1\/2 object-cover pt-12 md:pt-0 ml-0 md:ml-auto\" style=\"min-height:500px\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/07\/20164516\/sisu-case-study-5-star-reviews-2-min.jpg\" \/>\n              <\/div>\n            \n                \n              \n                \n              \n            \n          <\/section>\n       \n      <\/article>\n      \n            <\/div>\n    <\/div>\n  \n  <div>\n    <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>#Togetherwegrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know most of your clients get paid this week? That\u2019s right, pay day is right around the corner.<\/p>\n<p>This means that you need to be the first thing on your client\u2019s To-Do list before they find somewhere else to spend their hard-earned moolah!<\/p>\n","protected":false},"author":40076,"featured_media":134299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9666],"tags":[12631,10065,9926,12632,9938],"class_list":["post-134342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-pay-day-marketing-ca","tag-salon-blog-ca","tag-salon-marketing-ca","tag-salon-pay-day-ca","tag-salon-software-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Payday Marketing - Your Salon\u2019s Secret Revenue-Booster - Phorest<\/title>\n<meta name=\"description\" content=\"Payday marketing is especially advantageous during the quieter months of the year. The goal is to keep your salon top-of-mind for clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payday Marketing - Your Salon\u2019s Secret Revenue-Booster - Phorest\" \/>\n<meta property=\"og:description\" content=\"Payday marketing is especially advantageous during the quieter months of the year. The goal is to keep your salon top-of-mind for clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T08:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T18:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141158\/Facebook-Post-GettyImages-1347870381-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregory Twohig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141158\/Facebook-Post-GettyImages-1347870381-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Twohig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\"},\"author\":{\"name\":\"Gregory Twohig\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/6f2185385a03cf915eac65b344ab0563\"},\"headline\":\"Payday Marketing; Your Salon\u2019s Secret Revenue-Booster\",\"datePublished\":\"2023-09-19T08:16:53+00:00\",\"dateModified\":\"2025-04-08T18:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\"},\"wordCount\":674,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141158\/Facebook-Post-GettyImages-1347870381.jpg\",\"keywords\":[\"pay day marketing\",\"salon blog\",\"salon marketing\",\"salon pay day\",\"salon software\"],\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\",\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/\",\"name\":\"Payday Marketing - Your Salon\u2019s Secret Revenue-Booster - Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/pay-day-marketing-get-clients-splashing-their-cash-on-you-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/07\/18141158\/Facebook-Post-GettyImages-1347870381.jpg\",\"datePublished\":\"2023-09-19T08:16:53+00:00\",\"dateModified\":\"2025-04-08T18:45:41+00:00\",\"description\":\"Payday marketing is especially advantageous during the quieter months of the year. 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