{"id":147265,"date":"2024-10-02T10:55:23","date_gmt":"2024-10-02T10:55:23","guid":{"rendered":"https:\/\/www.phorest.com\/?p=147265"},"modified":"2024-10-29T15:24:43","modified_gmt":"2024-10-29T15:24:43","slug":"meet-the-salon-today-200-honorees-hott-salons","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/meet-the-salon-today-200-honorees-hott-salons\/","title":{"rendered":"Meet the Salon Today 200 Honorees: Hott Salons"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Growth Lessons From the Award-Winning Hott Salons in New York\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/14XJyBraZwMAQktncZs66i?si=ae94c96c82464e5b&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand the <a href=\"https:\/\/hottsalons.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hott Salons<\/a> name. Lia opened her first salon in 2013 after inspiration struck during her daughter\u2019s Bat Mitzvah year. Many party invites made for many trips to the local blowdry bar for Lia and her daughter. So, she decided to open her own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Forging Career Paths<\/strong><\/h2>\n\n\n\n<p>From the beginning, Lia was passionate about coaching her team and growing their careers. Three years into <a href=\"https:\/\/hottblowdry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hott Blowdry<\/a>, she came to the realization that would lead her to break out from other blowdry bars: \u201cThere was a hole in the market for the staff. What happened to the girls at blowdry bars who didn\u2019t really want to blow dry hair for the rest of their careers? Where were they going? What were they doing?&#8221; Lia said it dawned on her. \u201cYou know, yes, I cared so much about our guests, but my team\u2013their careers and their longevity was also really important to me. So I felt like I needed to add that piece.\u201d&nbsp; And so, Totally Hott Salons, a full-service hair and beauty business, was born.&nbsp;<\/p>\n\n\n\n<p>Fast-forward to 2018. One of Lia\u2019s team members gets certified in lashes and operates a small side hustle from her living room on her days off. She comes to Lia with the idea, and Lia is happy to back her initiative, expanding the Hott brand with the launch of Hott Lashes.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI just kept adding these pieces. Every time I would interview people, I would say, well, there are all these different things you can do within this company, including management positions and social media positions. It\u2019s a real one-stop shop for being able to build a career in this industry.\u201d&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An Alternative to Salon Hopping<\/strong><\/h2>\n\n\n\n<p>Retaining high-quality talent is one of the biggest challenges facing owners across the industry according to Phorest research. Lia recognized this early on. She explains, \u201cWhen we go into schools and talk about our brand, we\u2019re like, \u2018We will train you from before you graduate until you could become a salon owner yourself\u2013or stay within our brand until you retire.\u2019 It\u2019s an exciting piece for them to feel like they have options, and they don\u2019t have to salon hop.\u201d&nbsp;<\/p>\n\n\n\n<p>Creating an environment where your team can thrive for the long haul benefits your clients and your overall business.&nbsp; Lia estimates that whenever a stylist leaves for another salon, you can easily \u201close about 30%\u201d of their regular clients, who will follow their stylist of choice out of loyalty. That means fewer visitors coming in your door.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Working By a Code of Honor<\/strong><\/h2>\n\n\n\n<p>When a new group of hires come into the Hott team, Lia schedules a meeting to co-create or revise the existing \u201cCode of Honor.\u201d It is important to Lia that the team agrees on these codes for how everyone should work together. This ensures that everyone feels ownership and responsibility for upholding the values and standards they\u2019ve set together.&nbsp;<\/p>\n\n\n\n<p>A Code of Honor also fosters a precedent of collaboration, open communication and accountability right from the onset of a new hire&#8217;s integration into the Hott Salons culture. For salon owners reading who may feel reluctant, Lia assures that \u201cnothing crazy\u201d has ever made it in the honor code in all her years of doing this. \u201cThey all want the same thing, you know: teamwork and integrity, being on time, and providing an exceptional guest experience. All of these things help the salons run day-to-day in line with our company mission.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-1024x682.jpg\" alt=\"\" class=\"wp-image-147234\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-1024x682.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-1536x1023.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02085306\/DSC_4729-2048x1364.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Driven By a Mission<\/strong><\/h2>\n\n\n\n<p>Before being diagnosed with breast cancer last year, Lia describes how the Hott business was already in a period of transition. Receiving her diagnosis and dealing with treatment prompted her to take a serious second look at her business\u2019s mission. Lia says, \u201cIt\u2019s interesting that during such a hard time, a lot of really important and incredible things happened to me and have shaped my future going forward.&#8221; Previously, the mission for Hott Salons had been something to the effect of a \u201cFive-star experience for our guests and five-star lifestyle for our team.\u201d Suddenly, Lia realized that this mission, while it still felt true, \u201cit just didn\u2019t quite hit.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI started thinking about what it means to be hot (Hott),\u201d Lia recalls. This is how they came upon their current tagline \u201cBe Happy. Be Healthy. Be Hott.\u201d This updated mission drove Lia and her team towards a more explicit focus on the intersection of hair, beauty, and health. \u201cA lot of our guests are going through menopause, so they have a lot of changes going on with their hair, skin, and lashes. We want to make sure they feel we\u2019re a safe place that they can talk about it and also that we can help solve problems for them.\u201d&nbsp;<\/p><\/blockquote>\n\n\n\n<p>A few of these solutions included addressing hair loss, expanding to offer hair extensions and vitamins and bringing in natural and chemical-free product lines which are safe for those undergoing chemo themselves or simply trying to lessen the chemical load in their life. They also became a <a href=\"https:\/\/www.hellogorgeous.org\/\">Hello Gorgeous<\/a> salon, a non-profit organisation devoted to teaching salons how to safely deliver services to clients undergoing cancer treatment and support them through cosmetic changes their body can experience during cancer. &nbsp;<\/p>\n\n\n\n<p>Mentorship also became increasingly important to Lia\u2013and not just on strictly work-related topics. \u201cIn this industry,\u201d Lia notes, \u201cmany stylists don\u2019t know a lot about how to manage their financial health. It\u2019s become kind of my personal mission to teach them how to have financial health, like saving for their futures, setting goals, and making sure they are taken care of when they are older.\u201d&nbsp;<\/p>\n\n\n\n<p>Hott Salons offers their employees 401ks and financial planning resources. \u201cThese are all things I enjoy still working for an airline, and I want to make sure that my team don\u2019t miss out on that opportunity.\u201d After all, Lia highlights, \u201cThat\u2019s part of being healthy and happy, too.\u201d&nbsp; When Lia considered this ethos, she found that it applied to her company, her guests and her team. The Hott rebranding and Lia\u2019s cancer treatment concluded around the same time (she\u2019s in remission.) <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt just felt so good to land on that\u201d, she says, \u201clike <em>yes<\/em> this is exactly what we stand for. It\u2019s such an important message. We let our guests know that this is a place where you can come and talk about all the things you are going through, and we are going to help you feel <em>hot.<\/em> We all need to feel that, no matter your age.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Celebrating Growth<\/strong><\/h2>\n\n\n\n<p>Being honored in the Salon Today 200s growth category two years in a row has meant a lot to Lia, personally and professionally. Even as the memories of Covid-19 lockdowns fade into the rearview mirror, Lia conveys how recognitions like these are much-needed validations and encouragements to keep putting in the work. \u201cI\u2019m so glad to bring this recognition to my team and celebrate them because they really are the ones that earn it.\u201d Lia has found that Hott clients love to feel part of their \u201cmovement\u201d and share in their win as well.&nbsp;<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.phorest.com\/us\/blog\/award-worthy-reviews-with-online-rep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Earn Award-Worthly Reviews With Phorest\u2019s Online Reputation Manager<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Phorest: More Than Software<\/strong><\/h2>\n\n\n\n<p>Phorest is the most <a href=\"https:\/\/www.phorest.com\/us\/blog\/tools-for-success-over-25-of-salon-today-2024-winners-use-phorest\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular software choice among Salon Today honorees<\/a>. Lia describes how, after three software providers in 10 years, she chose Phorest because she was finally looking for a partner. With her previous software, she recalls, \u201cI didn&#8217;t feel like the partnership was strong, and it was hard to get people to help you when things went wrong\u2026they didn\u2019t get it, there was no <a href=\"https:\/\/www.salonownersummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summit<\/a>, and they never dealt with personal development, or the things all salons are experiencing globally. There was no innovation\u2013they didn\u2019t announce new things.&#8221;<\/p>\n\n\n\n<p>As a growing brand, Lia initially turned to Phorest for <a href=\"https:\/\/www.phorest.com\/blog\/expanding-second-location\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-location salon reporting.<\/a> However, the Phorest marketing features, such as <a href=\"https:\/\/www.phorest.com\/us\/features\/expert-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expert Recommendations<\/a> and the support from the Phorest team, continue to impress her. Lia shares, \u201cThe customer service and the care have been over the top. I think Phorest does a really good job of keeping salons motivated, excited for what\u2019s coming next, and, you know, making us feel heard.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What would you say to a business owner who is just starting out?&nbsp;<\/strong><\/h2>\n\n\n\n<p>We concluded our interview with Lia by asking what advice she would give to her younger self or a peer who is only starting in their journey as a salon owner. Her answer was straightforward but poignant. \u201cDon\u2019t quit,\u201d she emphasizes. \u201cThere are plenty of times when I have felt like quitting\u2013a partnership dissolution, flooding, build-out problems, even cancer. But you just can\u2019t. You can\u2019t give up. You have to keep going no matter what it looks like now\u201d When she was younger, Lia recounts how she had ambitious visions for Hott Salons, and sometimes other people would advise her to be satisfied with something smaller scale.&nbsp;<\/p>\n\n\n\n<p>\u201cI think you\u2019ve got to set your sights big,\u201d Lia reflects. \u201cI just believed that I would become this big brand and kept going. I think when you set big goals and keep working towards them, one step at a time, you\u2019ll get there as long as you don\u2019t give up and aren\u2019t afraid of making mistakes or failing. What drives growth more than anything is making mistakes and overcoming them.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want more stories from the Phorest community?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Listen to industry voices amplified on the PhorestFm podcast. Available wherever you get your podcasts. <br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/open.spotify.com\/show\/76HwWmCP6S9jjKeBObrMuP\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02083628\/2024_PhorestFM_WEB-1-1024x682.jpg\" alt=\"\" class=\"wp-image-147225\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02083628\/2024_PhorestFM_WEB-1-1024x682.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02083628\/2024_PhorestFM_WEB-1-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02083628\/2024_PhorestFM_WEB-1-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/10\/02083628\/2024_PhorestFM_WEB-1.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category.\u00a0 Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand &hellip; <a href=\"https:\/\/www.phorest.com\/ca\/blog\/meet-the-salon-today-200-honorees-hott-salons\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":147244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12536,9649],"tags":[13217,10385,9896,9705,12145,10244],"class_list":["post-147265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-2-ca","category-management","tag-award-3-ca","tag-interview-ca","tag-leadership-ca","tag-management-ca","tag-salon-today-ca","tag-team-building-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the Salon Today 200 Honorees: Hott Salons | Phorest<\/title>\n<meta name=\"description\" content=\"What does it mean to be Hott? 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